How do you improve Customer Value using Jetpack CRM?

It is said that it is your job for the purpose of making a sale the buyer, and not getting customers to earn the purchase. The one sale does not matter on the whole. What is important is the customer's life-time value (CLV). With Jetpack CRM you can have various tools in your arsenal to improve the average CLV of your clients.

It's easier to sell your products and services to existing customers than it is to attract new ones. The customers you already have are acquainted with your company. If they're pleased with the prior experience, they'll be willing to try new offers and more likely to return provided that you're communicating to your customers in a manner that is beneficial and respects their preferences.

A CRM that is well-designed, that seamlessly integrates with processes you have already in place, can help you achieve this.

Find: What is a CRM?

Jetpack CRM is an excellent choice since it was created specifically for WordPress and keeps stores in mind. It's actually run by the same firm who is the owner of .

This article can help you make a simple plan to improve the value of your customers' lifetime through the use of Jetpack CRM.

What's the worth of a customer's life and what's its value?

Which would you rather achieve to grow your business?

Create a sale of $150 and never contact this customer again. create a sale for $30, followed by ten sales from that same person in the subsequent two years, which amounts to $30?

You'll be able to see why you pay the $300.

However, many eCommerce businesses spend the majority of their efforts to attract new customers but neglect to consider their existing customers. They fail to gather and track the information of prospective customers, thus allowing them to miss opportunities for the same customers again.

Knowing and understanding your customer's life-time value is an opportunity to improve profitability and stability for your company. It also helps you quantify the amount you need to invest in marketing.

As in the previous example in the above example, if your life-time customer is $600, then you could justifiably invest $100 in marketing to acquire a new client.

If you're not conscious of your CLV, it's hard to know whether you're using your marketing budget in an efficient manner.

How can you determine your customer's lifetime value? Jetpack CRM can help you with this since it lets you keep track of every customer's purchases throughout their lifetime within your online store and displays all the customer information in one place.

You must be aware and react to the customer's behavior

With Jetpack CRM the software, you'll have the ability to keep track of all your customer transactions.

The feature of the activity log retains records of the crucial details regarding every customer, like invoices, quotes, changes to their status and so on. This is now possible thanks to its free integration to the log of activity, you'll be able to monitor the entire process via your dashboard.

If you understand the actions of your clients and how they're doing it, you can design smarter and more individualized, effective marketing strategies , and engage your customers in order to boost the amount of involvement.

Perhaps your team of service professionals can discover a method to reward a disappointed customer with a prolonged experience in your store. It may take greater effort and expense than it normally does, maintaining your relationship that has proven to be beneficial is worth it.

There are no limits to what you can do! The most important part is that Jetpack CRM helps make this kind of data available, and will keep it in a state of constant accessibility so that you can take more informed decisions based on the behavior of your customers. It will lead to increased revenue as well as a higher customer lifetime value.

Create customer segments to help you market your products.

There are a variety of segments for customers that you can design with Jetpack CRM. For instance, you can group customers who have at the very least one of the above characteristics:

• Purchased within the last three months
• Haven't made any purchases during the past six months.
• I bought a certain item
• Converted to email
• living within a zip code or the state
• Spent over $150 for only one purchase
• Make use of coupon codes

There's absolutely no limit to this. What can you do to increase the value over time of your customers by using an individualized segmentation of customers who used minimum one coupon code? Send customers a coupon-based discount in addition to sending an advertisement to other customers, which may not be more motivated due to price. It allows you to communicate to people in a way which is specific to their requirements, instead of discounting your products for everyone.

What can you use to gain a portion of your customers who haven't made a purchase within the past 6 months? You can create an incentive campaign to reactivate them and provide your customers an incentive to come back. Based on the success of the campaign, you'll be able to gain a greater understanding of what works to draw back lapsed customers and increase the lifetime value.

The company selling sporting items could be able to keep an email list in a good place and cut down on unsubscribes through sending relevant emails. As an example rather than not announcing the purchase announcement of new baseball equipment to everybody it's possible to send the message to customers who've purchased equipment for baseball before. This doesn't mean the other buyers aren't affected as you could design another email to reflect their purchase history, too!

This and more is achievable by using a CRM that is powerful, such as Jetpack which can be integrated with .

Revenue can be increased through email marketing and automation

Another method to boost customers' lifetime value is to use email marketing. This has been discussed in some detail, but think about the following results from email and statistics:

• A typical customer will spend an average of 138 percent more when marketing via email is included in the ways firms communicate with their customers.
• Return on investment for email was discovered to be 4 times greater than direct mail.
• The abandonment rates of emails for carts may be as high as 40%..
• The personalization of emails generates six times the revenue than general email.

But there's more, this gives you an idea of just how efficient and effective email marketing and email automation can be.

Apply these techniques in conjunction with the information on customers that you have gathered from Jetpack CRM to improve the value of your customer's lifetime. It's easier to communicate with both your current and potential customers by:

• Cart emails that have been abandoned
• Welcome emails
• Segmented email campaigns
• Automated re-engagement campaigns
• Personalized email messages
• Automatic post-purchase email, as with request for reviews
• Automated programs for nurturing

It's evident that the majority of the email communications could be automatized. This is a huge benefit for you because it will increase your customers' longevity without the need to be constantly working.

Not all can be done in a way that is automated. The segmented marketing campaigns you run could, for instance, be based on the information you have about your customers. It could also be dependent on the events that are happening across all over the globe, or in a specific city, state or country, such as an upcoming launch for a new product holidays, and numerous other events.

When you use Jetpack CRM, you'll have all the information regarding your clients that will allow you to use emails to the maximum extent possible as well as your customer's average lifetime value will increase.

Reducing friction and increasing collaboration between marketing and sales

If you weren't aware of the service previously Jetpack CRM is now seamlessly integrated with your dashboard, at no cost. The service is completely absolutely and absolutely free!

It means that sales and marketing personnel will now have access to the same information. This means that whether you're working on plans for marketing or your selling team members are trying to connect with customers, anyone can access customer details, transaction history prior communications and other information.

It will allow you to send invoices or quotes and also view each customer's accounts on social networks Label them in accordance with sales phone calls and other. Explore more capabilities of Jetpack CRM.

It helps marketing and sales teams to collaborate better. If the sales team has been given the job of reaching out to a particular group, say then the marketing department has the appropriate data to create powerful messages and materials for your sales staff to utilize.

The integration will put everyone on the same level. Your internal systems will work betterand customers will be provided with more personal, targeted, appropriate communications and marketing.

The result is happier customers who are more loyal and spend more.

Setup and configuring Jetpack CRM for free today begin making use of information and accumulating it in order to boost your life-time customer value.

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