How do you DIY your blog? SEO without spending a dime |
There aren't any fancy instruments to conduct SEO for your blog and it doesn't have to be costly either. Here's how to do it yourself in 7 simple steps.
As you approach the New Year hits its stride You're likely to go over your budget and spending and trying to determine what you did with your dollars last year, and then how you'll reduce your expenses this year. You've been there and it's a gruelling experience.
When looking for ways to cut corners It's not unusual to identify strategies and methods you've been using that can cost a significant amount of money, and find ways to either get rid of them or move them in-house.
However, for some reason the majority of marketers think that having the services of a search engine optimization (SEO) expert or tools that can help facilitate the work they do in that field is an absolute must. This is why I'm here to inform you that it is possible to effectively make your own SEO for your blog and not spend any amount of money.
Have you been blown off by your imagination?
SEO plays an essential contributor to the overall strategy of marketing.
In reality, 61% of marketers' most important goal for marketing inbound is improving the SEO of their websites and increasing their presence on the internet. And I'll bet that with the rise of voice search in popularity, that percentage will only increase year-over-year.
Assuring that your SEO is working on the same page and increasing your organic site traffic can help you outdo competitors in your space, and increase the accessibility of the people who conduct online search results.
How do you DIY your SEO strategy
1. Put together your keyword list
The first step to implement the SEO strategy yourself is to identify the keywords you want to rank for through keyword research . These may be short-tail or long tail however, in essence these should be the keywords you wish your website to rank for as well as terms your audience uses to search for items related to your field on the internet.
In the case of an agency that specializes in designing and marketing it is recommended to start by making a checklist that reads as follows:
Agency for marketing
Design agency
Design and marketing firm
Design of high-quality
Marketing strategy
Your long-term key words could appear similar to:
What are the steps to implement a market strategy
Best design techniques for email marketing
Marketing goals: How do you identify them?
Marketing strategies of various kinds that you can employ
These are just instances. What you'll want to identify is specific areas of expertise and expand from there.
It is also a good idea to talk with your sales staff to determine what questions prospects might be seeking out and what concerns they're saying they require help with, as that will inform your list of keywords and more.
Don't forget to examine your ranking in order that you'll know what terms to focus on and it doesn't hurt to take a look at your rivals' rankings, as well. It will give you an idea of any keywords that are neglected so you can focus on them to gain an benefit.
2. Establish or create pillar pages
Pillar websites are intended to be an all-in-one-shop solution for a particular topic, which should also tie into one of the keywords you have chosen to use. These pages are typically longer as they leave no one unfinished and cover as wide a range of ground as is possible.
You either have these pages that have to be changed, or you need to create the pages. In creating or updating these pages, be sure to explore different areas of the theme.
As an example, say you're creating a pillar page for the keywords "marketing method".
You'll want to discuss how to put a strategy to achieve the objectives a strategy can help you achieve, various mediums and methods which a strategy is composed of as well as how to gauge the effectiveness of your strategy and also how you can implement the strategy.
For every keyword or words you want to rank for it is best to have a site that is a pillar. That way, whenever you're using that keyword in your content, you can link back to that particular page. This will contribute to increasing that website's potential to rank in search results for the word.
3. Identify duplicate content and broken hyperlinks
If you've been putting together blog posts at will it is likely that you've many outdated and duplicate content out there, perhaps even some unfinished pages. Fix those errors if you want your site to rank well, as they will end up working against your site.
Create a spreadsheet that lists each keyword, along with blog posts that tie into that keyword in some way. And if you have a lot of blog content You may need create subgroups of each key word. Take a look at the below image for an understanding of what I am talking about.
It will also help you plan your work so that you are able to more easily break down what blog posts are the most like others.
Make sure you also create an extra spreadsheet which houses any broken links you encounter during this dive to make it easy to pull the links and redirect them.
4. Update and redirect your website
When you're finished creating your spreadsheet, look over similar blog content carefully. If they're repeated or repeating the same concepts, move older or less effective blog articles to more modern, more high-quality sites.
It will also reduce self-competing content (yes it is possible for your content to be competing with other content in search rankings) It will also ensure that you rank on the correct pages for the right search terms.
This is also a good opportunity to update the blog's content that doesn't have to be changed but would benefit from additional content or even a refreshing.
Accordingly, since you'll keep your pages on the internet, you'll need to ensure they've got the right keywords used in the content, as well as contain the most up to current information that is available.
5. Add links to pillar pages in the text
After your blog has been clean and all duplicate content is removed, along with broken links, it's the time to review your website's content and verify that the appropriate ones are linking back to your page's pillars .
Start by reviewing your subgroupings as well as the links listed underneath them.
Now, suppose that you have three blog links which are related to your marketing strategy and marketing via email . Go through each post and add a link to your pillar page for marketing strategy using "marketing strategies" as anchor the text.
6. Create a linking strategy moving forward
You'll want to make sure you're adhering to this method in all future blog posts that you create. After all, you went through the effort to improve your old content and one thing that can ruin that is if you do not continue to follow the plan.
It's true that I've spoken about spreadsheets many times, but they are your friend in this strategy. They can help to complete each stage, not just this. It is recommended to list each key word, and in the next column, you should list the pillar posts that they are assigned.
It doesn't hurt to also offer a variety of anchor text or long-tail keywords that could be used for each equally.
In describing which blog post is linked to what keyword(s) by defining which pillar post belongs to which keyword(s), you'll ensure that you all new team participants on the same page and provide an easy guide to check against as you review and edit the content for your blog in the future.
This also helps you to be sure to keep SEO in mind while you create your content.
7. Continue to track your results
Check in to see how your plan is doing every month or quarter. You'll need to determine whether or not your content is starting to rank higher in search results, or if it's staying stagnant, which could help you locate any problems.
There are free software tools such as Moz and you could also do a Google search based on your keyword from time moment to determine whether your website is showing into the search results.
In all likelihood, if you're struggling to find a way to track the data and do not want to go in on an SEO suite similar to Moz and Google, I've got one closing word for you, and it's one we've said a lot this morning: spreadsheets.
SEO doesn't have to cost you a fortune
A solid SEO strategy is crucial for you to ensure that your business is quickly found online by clients. Hiring an outsourced SEO specialist can cost a lot however it's not necessary.
Moving your SEO effort within your company and following the steps previously mentioned, you can put your blog in order in order that the best blog posts begin to appear on search engines, and continues to rank in time.
The basic steps are as follows:
Assembling a keyword list
creating pillar pages or, if you have a high-traffic page to use, revamping existing posts into pillar pages
Scoping out duplicate content
Updating stale, out-dated content and assigning redirects for content that is competing with it
Seeding links to the content of your cluster from the pillar pages
Implementing a link strategy
Also, keeping an watch on your progress.
Easy-peasy.