How can you make an interactive video using Blog

This isn't just great news for video and tech lovers. It's also good news for the company you work for. Because interactive videos aren't just engaging to watch. It's also demonstrated as being 32 percent better remembered and 3 times more fun in comparison to standard videos.

"The Studio is an enormous jump into the right direction. It's extremely easy to use." Ian Dewhirst, Producer, Colada Creative

What exactly is interactivity video?

We'll start with the basics. What does it mean to be the concept of interactivity when watching video? Traditional passive videos only allow viewers to pause or stop the video. However, interactive videos encourage engagement with the viewing experience. This can take forms as stories in a sequence which are branching (like the games on video that your parents played) and also the ability to purchase product overlays and shop them and interesting hotspots, among other things.

for a long period it was thought that interactive video was only an option for those who were willing to put in the effort and dollars to create it. However, it is easy to transform the video any way to be an interactive video. What's the best part? Our team takes care of technology to ensure that the technology is in good hands and gives 24/7 support which makes it simple to take your video up to the next step.

How to create an interactive video with five easy steps

If you're interested in diving into the water by yourself, read the instructions below.

Step 1: Select the kind of experience you want to create

There are tons of diverse applications to make interactive videos However, these are a few that are most well-known:

Videos that are suitable for eCommerce Interactive video makes it simple to turn any video into an online shopping experience. It is possible to include clickable components within your videos that direct users to product pagesas well as adding products directly into their shopping carts as they are watching.

Stories that branch the incredibly popular video format permits viewers to choose from predefined routes based on their tastes and needs and preferences, which results in the user having a customized experience to suit their needs.

training videos and eLearning Since the interactive nature of video allows you to incorporate layers and checkpoints into every video, it's beloved by educators and HR professionals alike. You can embed checkpoints to ensure that your viewers are engaged and retaining the information, plus add additional content for viewers to watch in their own time.

Step 2: Determine the interactive elements you'll require to incorporate

After you've chosen the viewer experience, offers you a variety of choices for you to make your video engaging. Below are some features which you can use to make your video more interactive:

HotspotsA hotspot can be described as a button that can be clicked on in the video. This may lead to other actions (think: add-to-cart, learn more or learn more, etc.) at the point that the user selects.

time triggersA time trigger lets designers open the elements of the video in a particular location without any viewer interaction for instance, such as moving between various points in the video, or opening overlays, and much more.

overlays The term "overlay" is an an exact description of what is an element that could be added to the video to provide information and images, call-to-actions, other videos and much more.

branchingBranching allows the audience to "choose their own path" during the viewing experience by jumping between key frames of the video, skipping sections or looping to create an interactive experience.

Interactive video is the new way to present

Video content that is available for purchase to help team building exercises. They allow viewers to manage their experience of watching as well as increase sales, participation and understanding of the viewer. Learn more

Step 3: Make or locate the video's content

First, let's talk about is the good thing. It is not necessary to create videos that are specifically designed to be interactive to work in the same way. You can revive materials by incorporating interactivity into any form of video. If you're creating fresh content, you should know few things you need to be thinking about.

Storyboard, storyboard narrative boards:Especially when you're planning to create an interactive feature that is more complicated (like an evolving storyline) It's recommended to invest some time in the beginning stages of development to determine the stories you'll need to explore.

When planning, remember that too many possibilities may be too much of a good idea. "The best, easiest and safe experiences are those with the most involvement" adds Jack. "Opt to choose two options within each section." Keeping it simple can help viewers move through your information and help make the production process easier and more effective.

Keep your shots longer than usual when you upload videos with overlays or hotspots. It's best to keep your shots longer than you normally. It will permit viewers to read any message that appears displayed on the screen, or make the choice you'd like them to take.

Consider the frame depending on the design of your overlays , hotspots or other hotspots you can consider how the film's subject is within the frame. When an overlay that's large is set to unfold onto the left-hand side of the screen, it frames your subject to the right for a post-production breeze. "This will help you ensure that the overlays do not clash with other people or the objects that are within the frame," Jack says. Jack.

"The benefit of using interactive media is the range of things that you can accomplish, from the ability to shop videos and overlays, as well as analytics." Jack Brodie, Managing Director at Colada Creative

Step 4: Determine your distribution plan

You've created an interactivity video! Which is the most appropriate place for it to be presented? Video content that is interactive must be uploaded to an online site or on a page in order in order to maximize their potential. It's a must to use marketing channels like email and social media to get users to experience an immersion.

We recommend creating GIFs or short, looping video files to demonstrate the interactivity capability in your videos. "Show viewers that your film has a live component at the beginning," notes Jack. "Not anybody is aware of it being possible to interact with the screen of a video. That's why we like to display people's faces when they are on promotional pictures."

Step 5: Review your work

Your idea for the video is in place, you've and you've added the interactive elements of your choice and then released it to the world. But... what are people actually use the video? The reporting and analytics capabilities go beyond standard metrics for video to offer extremely specific details. You are able to monitor where the viewers have clicked on different overlays or hotspots analyze your data to shop and much more. Improved insights mean better understanding and a better experience for both your audience and you.

Begin by watching interactivity videos

This post was first seen on here