How can you increase the life-time value by using Jetpack CRM

The saying goes that selling is the best way to win a customer instead of convincing an individual customer in order to get the sale. One purchase isn't worth much in the scope of things. Most important is the customer's lifetime value (CLV). With Jetpack CRM, you'll have many tools available to improve the average CLV for your customers.

It's easier to sell to existing clients than to find new customers. Your existing customers are already familiar with you and when they're happy with the last experience, they'll be inclined to look into possible future offers and likely to return provided that you do the work of communicating to them in a way that's beneficial to them and is respectful to them.

A reliable CRM and seamlessly incorporates with existing processes, can make this happen.

Find out: What is a CRM?

Jetpack CRM is the best selection since it was developed specifically to be used with WordPress and features stores that are that are top of minds. It's actually run by the same company that manages .

This article can assist you to make a simple plan for increasing your customer life-time value using Jetpack CRM.

What is the lifetime value of customers? What's the significance of it?

Which one would you like to achieve to grow your business?

One sale can be made for $150 and never contact the customer ever for the next 15 years. Or you can achieve a sales of $30 with ten additional sales to the same person in the following two years which adds up to $30?

It's evident that you'll pay the $330.

However, many eCommerce businesses invest the bulk of their time trying to attract new customers and ignore the existing ones. They don't collect or track the information of the prospective customers and forfeit opportunities to acquire returning customers.

Understanding your customers' life-time value can help you to improve stability and profitability for your company. This will also allow you to determine how much you should invest in marketing.

As in the previous example, if the value of your customer's lifetime is $500, you might justify investing $100 in marketing in order to gain an additional customer.

However, if you're not sure of the worth of your CLV, it's difficult to judge how well you've used your budget wisely for marketing.

What do you use to determine the lifetime value of your customers? Jetpack CRM makes that possible through allowing you to track the amount of money each customer spends throughout their life by displaying your store's web page and displays all details about your customers in one place.

Be aware of and react to the customer's behaviors

Through Jetpack CRM, you'll be able to monitor all transactions made by customers.

This Activity Log feature helps keep documents of the most crucial data about each client, like invoices, quotes and updates on their status, and more. With the new feature, with its free integration with, you can track the entire process via your account dashboard.

If you know the habits of your clients are, then you can develop smarter, more personalized, more effective advertising campaigns, and use it to increase the level of engagement.

Perhaps your team of experts in service could come up with a way to compensate the customer who is unhappy with an experience with your company. While it might require more work and money than normal, saving the relationship that has proved to be beneficial is well worth the work.

There are no limits to what you can do! The point is Jetpack CRM is able to provide this type of information and can be yours in order to allow you to make the right decisions based upon customer behaviour. It will lead to the growth of revenue and lifetime value to the customers you serve.

Develop customer segments that you can focus on, when you are marketing

There are all kinds of segments of customers you can create with Jetpack CRM. As an example, you can classify customers with at least one of the following characteristics:

• Purchased during the last three months
• Haven't made a purchase within the past six months
• I bought a certain item
• Converted from emails
• lives within a zip code or state
• A total of $150 is spent for just one purchase
• Use coupon codes

It's not over. Are you able to increase the life-time value of your customers making a selection of customers who've used minimum one coupon code? You can send your customers coupons-based discounts as well as sending a distinct marketing message to everyone else that aren't more motivated by prices. You can communicate with individuals in a manner that is motivating specifically to them rather than discounting your products for everyone.

What are you able to do with an audience of clients who haven't purchased within the past six months? It is possible to create an incentive for returning customers, and offer additional incentives in order to get them back. Based on the success of the campaign you'll learn how to bring returning customers as well as increase the value of their lives.

A company that deals in sporting goods could ensure that engagement with email is growing and unsubscriber numbers are down through sending out relevant emails. As an example in lieu of making announcements about the latest equipment for baseball to all, they could just send the announcement to customers who've bought previous baseball equipment. However, this doesn't mean that other buyers are left out -- you can design an email that is only based on the prior purchases!

This and more is achievable by using a CRM that is powerful, like Jetpack that is integrated into .

Increase revenue through automated marketing through email and automation

Another way to increase customers' lifetime value is to use the use of email. It has been talked about in some detail, but think about the below emails' revenue and ROI estimates:

• A typical customer will spend 138% more when email marketing is included in the channels firms use to interact with customers.
• The ROI of email was determined to be 4 times higher than direct mail.
• Open rates for emails about cart abandonment can reach as high as 40 percent..
• Emails that are personalized generate more than six times the revenue as general emails.

There's much more- but that will give you an idea of how efficient and effective email marketing and automated email is.

Use these strategies together with the data about your customers obtained from Jetpack CRM to increase the value of your customers' lifetimes. You can more effectively engage all of your prospective and existing customers with:

• Cart emails that have been abandoned
• Welcome emails
• Segmented email campaigns
• Automated re-engagement campaigns
• Personalized email messages
• Automatic post-purchase email, similar to reviews requests
• Automated nurturing campaigns

The majority of email communications can be automatized. It's a dual advantage for you as you'll increase your customers' longevity value and not have to constantly put in work.

Not everything needs to be automatic. Marketing campaigns that you segment and are running, such as this, take into account your data regarding your clients. It could be based on current events around the world, in particular cities and/or country like a new product launch or holiday, as well as numerous other variables.

If you choose to use Jetpack CRM, you'll be able to access all the information about your clients that you need to utilize emails to their fullest. Additionally, your average lifetime value will increase.

Facilitating collaboration and reducing friction between marketing and sales

If you haven't seen it yet If you missed it earlier Jetpack CRM is now integrated directly with your dashboard at the cost of. It's completely absolutely and completely free!

Thus, the sales and marketing personnel can get access to all of the information. So whether you're creating promotional campaigns for marketing or your sales representatives communicate with clients all of them can view details about customer transactions including their contact information, prior communication, as well as other data.

It's possible to issue invoices and provide a quote, look up each customer's accounts on social networks, classify them in relation to sales calls, and so much more. See more features of Jetpack CRM.

All of this helps the sales and marketing teams to perform more effectively. If sales personnel are tasked with reaching an individual audience, then for example, the marketing department has enough information in order to develop efficient materials and messages that sales personnel can make use of.

This ensures all employees are on the same team. The internal systems you use will function better, while your customers will be provided with the most customized, relevant, and relevant marketing and communications.

It results in happy clients who remain longer, and buy more.

Install and configure Jetpack CRM today for no cost start using the data you collect to improve your customer lifetime worth.

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