How can developers market their App outside the App Store?
The luster of distributing an app quickly wears off when developers realize that retail stores such as Google Play and Apple Store are the main source of revenue.
The cost isn't an insignificant portion, but it's at least 30. It's an amount that's got developers seeking alternatives. A good thing for apps who are like you is the possibility to offer the app for distribution without having to distribute profits to media of mass circulation.
In this article, we'll look at ways developers could avoid paying the 30percent cost that comes with Google Play and Apple Store.
Let's get started.
The pros and cons of using the mainstream distribution channels for applications
Prior to looking at other methods to distribute apps Let's examine how the traditional channels for apps function.
We've already mentioned that Google Play and Apple Store take a significant portion from the earnings of every application sold through their stores. This isn't the only problem when it comes to distribution via these channels.
Most applications are distributed by distributors that sell their apps. There's an array of apps available on two distinct marketplaces. A different problem is how do developers of apps make their app stand out?
Aha! With advertising, of course.
Alongside the 30 percent fee the distributors also make money from advertisements in order to get their apps noticed. A study has revealed what is actually the cost of app advertisements. The firm used a 10K budget and divided it among four different ad networks
- Google AdWords
- Facebook Ads
- Twitter Ads
- IAds
The results showed that the cost for each app varied between $1.43 through $5.36.
When you consider including this expense in addition to the normal distribution costs and the distribution fees, it is easy to see why the developers are searching for other options. A lot of top-rated applications, such as Spotify and Netflix are available to download through Play as well as on the App Store. Instead of having the distributor manage the payments, the companies have developed their own billing systems to handle their subscriptions.
Companies like Epic Games have taken matters on their own and created the uber-popular game Fortnite to download from their website and on through the Samsung Store. They've also gotten around the massive 30% fee that major distributors need to be charged.
Other advantages that selling outside the Google Play and Apple Store include:
- Alternative distributors do not typically require a fee for app listing. Third-party app stores may promote your products in a more effective manner since they have the highest chance of being featured as an app of the week or as part of other promotional products.
- Alternatives could be more lucrative when compared the Google or Apple stores, if developers offer applications specifically targeted and aimed at specific regions
There are many advantages of distributing applications through Google Play and Apple Store. They are also regarded by users as a trustworthy place to download and install applications but they facilitate the distribution of apps through these channels.
Spotlight: The Way One App Developer earns a Profit Through Sales Outside of the Big App Stores
When Christian Tietze started selling his products on the internet He had two main things he wanted: More money and better control.
Tietze wrote about his experience in the basis of a blog entry on his site. Tietze encountered a range of problems when selling through the Mac App Store, including: Mac App Store, which includes:
- The cost of revenues is 30% (excluding VAT)
- You can't provide a demo
- You can't provide upgrade pricing
- You are unlikely to meet those who are your customers.
Then, he began thinking about ways to advertise outside of the Mac App Store.
"Distributing via an App Store makes it convenient as everyone can download the application and then upgrade it and download the entire thing at once," Tietze says.
"On the flip side you will lose money for every transaction. You must adhere to the App Sandboxing Policy for Stores. are not able to create any special discounts or promotions. If Apple stops your account then your business has been shut down.
"This isn't something that happens very often, however it could be an option. "
Tietze states that Tietze (and several other developers who are indie) distribute applications through the platforms they've developed. Tietze uses this platform to advertise his app and provide Tietze the capability of offering discounts, sales, and bundles along with the store API that is custom.
" provides a no-cost online storefront, as well as inside the app, whenever you purchase in-app. It is an easy way to confirm that the payment method is working, and if the app changes from "locked" to "paid," he declares.
Wrapping around
Regarding the methods used to distribute apps for developers, there's no doubt that technology has evolved.
Two big companies in the field of app stores Google Play and Apple Store have the entire chips. If developers were looking to give their apps the chances of success they'd have the option of distributing the app across both platforms, and paying for the 30% cost.
The developers of these apps have taken back the control of their applications as well as their revenue streams.
If you choose to collaborate in conjunction with a complete service supplier to make your app available via your website or to make them accessible through other stores or outlets, there's plenty of choices to market your goods. No matter if you're trying to get your message out to people living in remote locations, make your app available privately or offer it in a simple download. There's no limit to the possibilities.
Remember that Google Play and Apple Store are highly regarded because a huge amount of users around the globe are connected to the platforms. However, when you consider the amount of apps downloaded using different distribution channels every day is clear that consumers are able to be flexible in locating their favorite apps.
It is possible to see the ease of turn your site into a shop making use of several examples. Through these instances it is possible to build a variety of simulated storefronts and find out more about the features you can create with The Store Builder API. Store Builder API. These examples may also contain or contain links to documents and CodePpen-like examples of the source code.
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