How Amy Lang Made $113,000 Helping Parents Teach Sexual Health
Amy Lang assumed that once she was a mother that she'd have the ability to determine exactly what she wanted to discuss her son who she carried.
In her job as a teacher of sexuality and parenting for the past 17 years she was accustomed to talking about sex everyday. However, she wasn't aware of how awkward -as well as ignorant the feeling could affect her when it was time to talk about sex with her son. "I was ashamed to be engaged in "the talk" in front of my son. I'm a sex educator," she says.
In the quest to be a trustworthy source for her child's needs, she began doing more studies. She turned to her education in applied behavior and dove into learning more about how to talk to children about sexual issues -- a conversation which she believes is crucial, but often neglected. "We know that children need to have physical, emotional, and social wellbeing, yet we do not talk about sexual health since sexuality is taboo for many," she says. "We do not have enough information about healthy sexuality and the growing of sexuality in young the young."
With her studies her results, she was able to increase her tools and be inspired to continue helping parents with this issue, but this time , via online training. In 2017, was the time she created her first course, Birds and Bees Solution Centre for Parents. The following year she's created a new course called preschoolers: private parts & Playmates. "My conviction is that knowing is empowering" explains Lang. "The more knowledge you have to hand more you are you will be able to assist the children of your ."
Online courses account for 50% of her revenue Since she launched her first course online in 2017, the course has brought in more than $113,000 of revenue. Most impressive? She relies almost entirely on her mailing list as well as word-of-mouth to promote the courses. "I don't have to work to make it happen," she laughs.
"I'm earning money while I wash dishes."
As her success were growing in the course of things, she was deliberate about the steps she chose to take. Here are a few instances:
Skip ahead:
- She utilizes
- She makes an email database
- Social media is used by her to market and is not used for sales.
- She has designed a members course
- She has created the bonus course
- She creates content through trial and trial and
- She will determine her target audience's needs and wants.
She utilizes
Lang has been within her company for more than 10 years prior to starting her first online class. Lang is passionate about teaching on the spot, and she attends numerous live events. Online courses felt as a inevitable progression in her career.
In addition to an opportunity to network with parents and others who work with kids, she also wanted people to to learn at home. Discussing sexuality may be uncomfortable for some people, and on-line courses provide students with an intimate environment in which to study.
She decided to host her online course instead of other platforms. "It was the friendliest and user-friendly to use and also the most economical" she shares.
She creates an email-list
As soon as Lang launched her online class, Lang was building a massive email list, with more than 17,000 users.
How she created most of her lists of subscribers was easy. In live classes, she would give out an QR code which led users to sign-up for her email newsletter. Also, she would pass an iPad through the room to allow them to input their own email addresses. Her method was to ask for emails during her classes, right when students were captivated and interested in learning more.
Now, she continues to collect emails through live events and her website. On her navigation bar, she is a button with the words "free advice. If users hit the button and click it, they're directed to a website where they are able to enter their email address to get an email offering 7 Tips for Having Incredible Birds and Bees Talks. This freebie comes by an email. The email will also guide individuals to her school.
Even though she's got an impressive mailing list she reminds creators of online courses that it didn't happen in a flash. "I've been doing this for for 17 years," she says. "That's more than 1000 students each year. It's not a new concept to me. It could take quite a long time to design a program that's successful, when you do not have an extensive basis."
She leverages social media for marketing, not selling
While she owns a YouTube channel that has close to 850 users and an Instagram account that has nearly 4,000 subscribers and a Facebook page with 10,000 followers, along with the Q&A style podcast, she says that her email list has the most conversion rate. In reality, she does not use social media for selling her courses, but rather the email list she has. "It's much more intimate receiving an email. This is how it functions," explains Lang. "Social media are primarily designed to be used for marketing and not for sales in my personal universe ."
Although Lang doesn't depend on social media for the sale of the courses she gives but she has found the platforms helpful in marketing her courses. In order to make things easier, she shares the same content on all platforms. She posts the same content on all of her social media channels every week. She also plans the content prior to posting it. Each piece includes a call to take action. She encourages readers to sign up for her newsletterand to take an in-person conversation to her with her humorous nickname of"a "Quickie Consult","buy one of her online courses, or hire her to teach in-person.
While she doesn't belong to any community that her children can but she can create an environment of friendship through her accounts on social media- especially through a program she calls "Help Another Parent. The series, Lang posts questions from parents, while allowing people to share useful advice. "I frequently have my friends play with me, and the majority of them have done excellent job with their tips," she says.
Lang advises course creators to make sure that their content for social media is tailored in accordance with their user's preferences. Additionally, taking into account marketing by having the correct mindset is crucial.
"Believe that the information you're sharing is beneficial."
Apart from her social media accounts and her email lists Her audience has grown organically by word-of-mouth. Many people who have gone the live events or taken online classes have spread the word to their fellow teachers and parents.
She has designed a members course
She serves two primary audiences the parents of children who are between 5-12 years old and professionals, mostly early childhood educators.
The program specifically for parents Birds & Bees Solution Center for Parents is offered as a membership-only website that costs $89 USD per year. The cost was uncertain until she finally settled on this amount; she wanted it to be as cheap as it could be. "I do not want there to be a lot of contemplating the price," she says. "I prefer an easy, simple"yes ."
Lang describes this class as"library. "library," which refers to an array of resources that includes handouts, videos podcasts, specific webinars along with other materials and weekly workshops referred to as 'Hump Day Half Hours. The sessions consist of an hour of classroom instruction, which is followed by the group coaches. "These sessions are one of my most-loved activities as they're live and I'm able of connecting with my students" adds Lang.
Her class was created with a library-based format as oftentimes, parents have only one question. Instead of having a long list of information that students have to navigate through to have their one inquiry solved libraries let students pick and choose the content they wish to study. "With libraries, there's no need to fret about whether what content is appropriate for young children or research-based as it is," adds Lang. "People say to me often, "Thank you, this has made my life so easy .'"
The content is developed and added to the course frequently. "I am able to help thousands of parents and not have to show up, as in that you don't have to be present," she says. "It's just one of the benefits of having a website that offers membership ."
She is the one who creates her bonus courses
As well as being a parent educator, she is in contact with experts, particularly early childhood educators -- in order to assist with sexual assault prevention.
The second class Preschoolers: Private Parts as well as Playmates specifically targets the children in this age group. Here, she teaches about sexual behaviour in infants and toddlers that includes the normal as well as the unusual as well as ways to identify the need for intervention.
In addition, the program provides businesses with an affordable way to employ her. "Some companies aren't able to employ me," she says.
After students have completed the course, she will not sell them anything. But, her aim for 2023 is to put more effort into upselling the 'Quickie Consult' or a copy of her book Sex Talks With Tweens and Teens What To say and What To Say.
Her content is created using trials and errors
It took her a while to get the hang of making content for her online course- and it required lots of trial and trial and. Actually, when Lang examines her online course creation journey it's evident that the most difficult part was coming up with the perfect length of the video, what number of handouts she should include (and the extent to which they could be useful) as well as what type of content would resonate with the audience she was targeting.
In retrospection of Lang's development her desire is that she did an audit after the initial year of her creating to find out what was being watched and then made changes based on the critiques. Though she's modified her contents over time, she feels that feedback is essential to aiding your growth as an author.
At first she produced videos of hours long for her classes before deciding that it was too lengthy. She then cut them much shorter and easier to understand since her audience are composed of busy parents who don't have much free time. "I want to design something accessible and simple," she says.
Family members aren't in a position to assist in her creation of material. She says that she is a book reader, stays up with research, and let parents' queries inspire her to create fresh material. Additionally, she has friends she talks to who can assist her in forming concepts and give her advice.
She determines the audience's needs and wants.
In the event of deciding to start an online-based course It is suggested that course creators take into consideration the motives they'd prefer to develop an online program. This will allow them to establish a goal which they could start by taking small stages.
Lang insists on that it is crucial to determine what the target audience wants and. "What you believe they would like and require isn't always what they really want or need," she explains.
In order to determine the needs and needs of your prospective client, Lang advises that creators request their clients to complete surveys and use the responses to help in the creation of online courses. "Be attentive and keep in mind that it's not about creating the course. It's all about those you help," she says.
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