Hit the Follow button to join the 14 leading experts in the field of digital marketing right now

Nov 4, 2022

Marketers today are busy. developing content and improving algorithms throughout the day. No matter if you're a designer, content marketer or even a generalist in marketing It's likely that you're so full of work that you're struggling to find time to keep your mind engaged and on top of the latest trends.

In addition, since most advice can be condensed into 140 characters, a tweet, shorter Instagram Reel or even a smaller LinkedIn blogpost, you'll stay inspired for the entire day. (No need for overtime.)

14 marketing professionals to follow

In this article

  1.     Experts in video marketing that we enjoy
  2.     Content marketing experts must learn from
  3.     Marketing via social media experts capable of inspiring us
  4.     Search Engine Optimization as well as experts in web design to keep an eye on
  5.     Marketing strategists doin' cool stuff

We love the video marketing experts.

Danielle Diamond

Danielle Diamond is the founder of Epiq Media, a video agency that produces videos for clients like Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

Regarding LinkedIn, Danielle's motto is "Don't become an advertisement. Get yourself a TV show" and she guides users how to do this. She designs captivating advertisements, (short) video marketing directions, and how much the campaigns that they develop are able to produce.

Here's a look at the original piece she created in Exit Five:

Kim Gehrig

Here's the campaign she ran to raise money for Apple:

Kevin Anson

Kevin Anson is an expert in the area of video marketing. He also is associated with firms like ClickFunnels, IBM, and Mercedes Benz. As per Kevin Anson, he's made nearly 10,000 videos and commercials during the last sixteen years. He also teaches the public on his famous YouTube channel.

A majority of Kevin's videos last under 10 minutes. They are focused on practical aspects along with technical issues for example, such as making an application-related video that could be uploaded onto the App Store, as well as how to smooth out audio and how to incorporate subtitles in YouTube videos.

Kevin's videos can be found on YouTube and via Instagram..

Content marketing professionals can take lessons from

Ross Simmonds

The founder and CEO of the Foundation that is a firm which is an expert in content marketing, Ross Simmonds is a guru to watch for everything about expansion and content marketing. Simmonds is well-known in the world of content marketing, for her interaction with other marketers  and also for creating Twitter threads with actionable guidance.

It's not sensible to believe that every person would want to go online and browse the web in the exact same moment you shared the tweet.

Reshare. Retweet. Repost.

Do it only once. Disperse it over time.

Watch this: pic.twitter.com/xJjWQMtXcA

-- Ross Simmonds (@TheCoolestCool) 1 October 2022

Ross his personal successes on social media platforms serves as a great instance of how content can be reused. Ross isn't content to tweet to his 60,000 followers, Ross offers a digestible instructions on how to advertise your company through the Instagram platform, YouTube and LinkedIn..

Amanda Natividad

Amanda Natividad is the vice-president for marketing for SparkToro which is an organisation that studies the behavior of audiences. On Twitter she regularly offers tips regarding advertising on content to 16,000 followers as well as her weekly newsletter The Menu provides her thoughts on marketing. There are also interviews with the founders on regularly as experts in the field of marketing in addition to creators on her YouTube channel The Menu Show.

One of the most popular methods for marketing is to to entice customers to click or eventually buy.

Innovative strategy to increase the number of people who receive Free value, like tools for analysis, templates along with tools. You can be sure that your clients will buy.

It's called Zero-Click Content.

If you fail to keep up with the plan You'll be lost.

-- Amanda Natividad (@amandanat) September 19 2022

Kaleigh Moore

Kaleigh Moore is a freelance writer, marketer, consultant along with founding Content Remix Podcast that uses agency content to repurpose. Through both Twitter as well as LinkedIn, she offers practical advice on improving the quality of your writing, as well as how to repurpose all types of media including audio, video, as well as content that is written to make the greatest impact.

Be aware that the web is still in its beginning stages and what we're adding to it as far as content is going to determine what the internet is going to look like over the next several years.

Online writers, creators, and designers have shaped the web in ways we don't know about.

Media is the term used to describe the information. defines the content.

" Kaleigh Moore (@kaleighf) 12 September 2022

Marketing experts in social media who motivate us

Lauren Thomas

Lauren Thomas has an excellent LinkedIn profile. LinkedIn's list of qualifications includes previous jobs including AT&T, The Coca-Cola Company as well as Macy's Now, she's the chief of social media for Intuit. What do you think are her suggestions for those who make media?

"Do things you're proud of and have enjoyable doing it." Lauren Thomas, social media guru

With Through LinkedIn, Lauren shares her strategies for gaining 100,000 users on TikTok, getting buy-in from leaders for social strategies in addition to creating new strategies for social media.

Christopher Tompkins

Christopher Tompkins is the CEO and the chief strategist at The Go! Agency, a social media marketing business. Alongside sharing his thoughts regarding the future of advertising using social media via LinkedIn and Twitter. He also hosts the well-known show "The marketing expert Who's Bulletproof" which regularly interviews professionals in growth and marketing.

Christopher is extremely optimistic regarding the potential of video marketing to promote marketing on social media. He has said to Forbes:

"If you examine the latest developments in the field of digital (social and paid) pay attention to the amount of activity you're witnessing on the various channels. Notice how much more widespread it is than before...My recommendation is to step off of the routine and start making videos as soon as is possible."

SEO specialists and experts in Web design you are able to follow

Andy Crestodina

Andy Crestodina is the co-founder , chief marketing officer at Orbit Media Studios which is a design and development firm. The team is committed to help clients design innovative, interactive websites that improve the rate of conversions. Naturally to Andy, a large aspect when developing websites with a story behind them is the strategic use of video. According to him, TechSmith:

Tweet

Follow Andy as well as Andy Twitter as well as Twitter to get tips and tips on SEO, analytics, and web development.

Oli Gardner

Oli Gardner is co-founder of Be The Keynote The company coaches customers to improve their communication skills. Oli is the creator of Unbounce. Unbounce, the first non-code landing page.

Oli's passion for tools used in marketing and communicating are apparent in the contents of the tweets and LinkedIn blog posts. Oli frequently provides tips for ways to enhance his digital communication his posts on sites and webinars as well as on social media video.

Neil Patel

Neil Patel is one of the most prominent name in SEO as well as digital marketing so it's not too surprising. Each day Patel shares fresh tips for marketing through YouTube through videos that are short, under five minutes long videos. He discusses marketing via digital broadly and gives suggestions on how you can get a high ranking on Google in addition to the best ways to identify emerging trends before they become popular and also the best ways to automatize your marketing.

With Eric Siu, a founder and investor and advisor Neil is also host of the show The Marketing School..

In addition to the YouTube channel and his podcast Neil is also available via LinkedIn and Instagram. Neil in Instagram's social media platforms of Instagram as in LinkedIn.

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice for Marketing at Superside that is a renowned design agency. Through the social media platforms LinkedIn and Twitter, often, she talks about how she thinks about marketing and what's going on within the midst of Superside.

Amrita's posts are authentic and open, and when you go through these posts, it's easy to feel like you're part of her Superside team. In February, for instance, Amrita shared on LinkedIn that her team had invested in "a many moonshots" in light of her belief that as she explained

"I'm calling this COMO. Like FOMO, COMO is the price of not being heard which is the reason why we invest our money in areas that we believe COMO is extremely high." COMO is extremely high."

In the following months, she revealed the outcomes of the choices she made, such as making wagers on video. She also explained how developing an interactive, personal-centered advertisement helped them increase their click-through rates on links of 48% and reduced their cost-per-click down by 62%, while also reducing their cost per million by 30%.

Dylan Kohlstadt

Dylan Kohlstadt is the CEO and co-founder of Shift ONE which is a B2B online marketing company. A lot of his posts are on how marketers can make a difference by simply providing the community with value. As Dylan tells Peer to Peer Marketing:

"I think it's one of the biggest areas of digital marketing currently to explore is the field that is called community marketing. Find out ways to build both a physical and digital community in which you are able to add value as well as where you will be able to build solid and loyal clients that are also likely to shop with your business."

Dylan can be found Dylan is available Dylan her own social media networks on the following social networks: Twitter, YouTube as well as LinkedIn, YouTube and Twitter.. You can also download her audio podcast, Dylan Kohlstadt Show, Dylan Kohlstadt Show, via the Spotify app or Apple Podcasts.

Rand Fishkin

Rand Fishkin is co-founder and CEO at SparkToro that is an online tool for research that aids brands in understanding their clients. It is well-known on Twitter as a result of his work to help users in understanding the best ways to utilize information and analytics in order to enhance the methods they use in marketing.

Q: How can you find the most popular network(s) the people in your target audience are making use of?

Pure speculation (e.g. B2B is usually LinkedIn, Twitter is where games crowd hangs, Insta & TikTok are for B2C in fitness/fashion/food, etc, FB for conservative news)?

Or do you do actual research?

" Rand Fishkin (@randfish) September 19 2022

Though Rand is a proponent of the use of research and data customers in different kinds of marketing Rand is able to see the possibilities of video marketing:

"Video offers some truly unique features that are truly unique. One that I've discovered is the memorability of video and the ability of it to leave an impression that remains on the mind of the viewer cannot be matched." Rand Fishkin

There is also Rand also via LinkedIn.

Enjoy (and remain) in stupor

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