Have you used screen recording in your marketing yet? Here's how.

Utilizing screen recording software in your marketing campaigns can be a game-changer. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.

These videos are short, sweet and visually appealing, which means you're able to boost your presence on multiple channels with a minimal budget.

Screen recordings allow you to show rather than tell clients what your brand is about. Screen recordings are also an effective method of building rapport, problem-solving, and helping bring your message to life. However, without a professional editing process screen recordings could seem dated and dull at best.

In this blog, we'll share the best practices and tips so that you can create eye-catching screencasts that draw your audience members to follow the next steps.

In this article

1.    Why start using screen recordings in your advertising?
2.    How to cut and modify your screen videos
3.    6 ways to use screen recordings, and the reasons you should
4.    FAQs about screen recordings
5.    Connecting it all

Why start using screen recordings for your advertising?

Visual people demand more video-based content -- 31% of marketers claim that their primary customers seem to be more interested in videos to other types of content.

At their core, screen recordings are an incredibly versatile instrument which can assist marketers in communicating better with their intended public. Since they're cost-effective and easy to produce, it's no surprise they're becoming a staple of videos used in marketing.

By 2022, 57% video-marketing companies recorded screen-recorded films.

Improve user experience

Screen recordings make it easier for customers to interact with you. Customers are more likely to see a quick screen-based video than to read a plethora of text and try and figure out what the product you are selling can be about.

Screen recordings of short duration can help customers with their product questions or teach customers how to make the best use of the latest features.

Individualize your communication

Screen recordings feel friendlier than formal video voiceovers. They're a more authentic form of communications and aid in building rapport with customers during initial onboarding, or in tutorials for existing users. They're also simple to design and easy to personalize them to individuals.

They offer a peak of the inside and are a chance to show the fun side of your enterprise.

Reuse your resources

The majority of teams have limitations on bandwidth and budget. Screen recordings are a budget-friendly way for your team to develop brand assets, without causing stress to your team of creatives with endless video requests.

The process is also very easy. Anyone from salespeople to your customer service staff could create assets that are on brand.

How do you crop and modify your screen recordings

What can you do to take a screen recording

1. Click Get started for free. Next, you'll need to log in or create an account for free.
2. Then you'll be able to start screen recording off the bat install the app or download it as a Chrome extension.

1. To begin recording, click open Record. On the right-hand side, choose whether you want to record your screen from your camera or both.

How to crop and edit screen recordings with Create

Here's how to get started:

1. Choose or upload the screen record you would like to modify. Select a screen from your Create Library or add a new one.

1. Make use of the Crop + Fit tool to cut your videos. Frame your video using the Crop + Fit tool, and choose the right aspect ratio. Then pinch to drag it to move it or change its size.

1. View, save and upload your cropped video. Preview your video to ensure it appears perfect. Then save it to your computer's desktop, or share it on Create.

6 ways to use screen recordings & why you should

Screen recordings can make your content more visually engaging. Get your screen recordings going with these six ideas.

 1. Product demos

Simple how-to videos can be a great way of showing customers your product at work.

It is often more enjoyable to watch the process of something instead of trying to conceptualize the process from written words--- 96% say they have watched an explanation video to find out more about a product or service.

Tap into this preference by sharing product-focused screen recordings on your website. Your customers can see exactly how your product works for their specific use case.

Screen recordings can be excellent for introducing an exciting new feature using an introductory video that is short instead of asking your viewers to try and interpret the text. For example, social media management platform Hootsuite regularly posts videos of screen demonstrations as well as teasers on Instagram.

 2. Troubleshooting

Instead of depending on live chat, email, or telephone support, representatives from customer service can use screen recordings to provide customers with visual explanations on how they can solve their particular issues. Support reps will likely solve issues more efficiently and satisfaction will increase.

In order to assist customers with frequently asked questions, it is possible to replace your FAQ written section for visual screen recordings.

Garrett Smith, the head of local SEO for GMB Gorilla explains that recording screen images help to provide better technical assistance. "We use screen recordings for service demonstrations every time we establish an Google Business Profile for our clients. This is also the case when we need to troubleshoot technical problems. This helps avoid repeat requests because clients can just review the previous recording about the same problem."

 3. Customer interviews

Marketers can use screen recordings to record customer complaints, suggestions, and comments. Screen recordings have advantages of letting clients use their screens to share information and turning the webcam on to talk with the person interviewing them.

This is more intimate than a basic phone or survey. There's another benefit in that marketers can read customers' body language and facial expressions.

Teams are able to analyze feedback in the video clip and share key information with stakeholders.

 4. Technical tutorials

"You can write the best text-based tutorial, but it's just not the same as seeing somebody walk you through the entire process speaking directly to you. It's more natural and simpler to grasp and internalize. It is possible to repurpose the recordings for social media posts or product documentation."   Tomas Laurinavicius, growth manager at SaaS.group

 5. Sales enablement

Instead of sales cards that are generic or product intro videos, sales reps can use screen recording software to provide custom videos about specific uses for the product.

Emily Brook, a senior marketing manager at The Influencer Marketing Factory Explains that the use of screen recording helps them to showcase their offerings.

 6. Content walkthrough

Utilizing screen recordings within your content can help your content appeal to an even larger audience. Some people may not have the time to read a 3,000-word steps-by-step instructions. Instead, they may prefer shorter video summaries of the article.

In this case, marketing professionals can make use of screen recording in the beginning of blogs to provide a brief visual summary of the written blog's content.

Instead of presenting a set of screen shots, why not use screen recordings to make sure that content focusing on products is brought to life?

Berenika Teter is one of the SEO specialist for Klaus discusses how she uses screen recordings to highlight real-life examples to her audience.

Screen recordings FAQs

1.   Can you crop a screen-recorded video?

Yes, you can crop and edit a screen-recorded video. Based on the software you choose, you may transfer the screen-recording to your browser or edit it in an application for desktops.

1.   What application can I use to modify screen recordings?  

Then putting everything together

Screen recordings can help you make content that stimulates the audience. Screen recordings can help you transform difficult topics or dull written descriptions into entertaining and engaging visual content.

From product trailers to videos for troubleshooting, screen recordings help ensure that you are putting your customers first. Screen recordings are also a great means of making the most of your time and not relying on the design or creative team. Be aware of these strategies to answer your customers' concerns, offer helpful sources, and build relationships with your prospects.