Guide for production professionals on the creation and production of an instructional video

Feb 18, 2024

Online educational courses require some time and effort. It could be a very difficult and and time-consuming process especially when you create a lot of instructional videos. How can you best to facilitate this process to develop and deliver courses? Stories. Elise London, the experienced person who has a place on video, has filmed the entirety of our in-house marketing and internal courses. She shows how to make exciting online courses using stories to help structure and present the material. Find a compelling tale that is relevant to the subject matter your course is about and then constructing your curriculum using narrative strategies that are built on the story of the hero can alter the direction of your learners. What you must do is organize your course, and design an online course which is enjoyable and includes all the tools needed to enable the creation of a memorable course.

Jump ahead:

This is the perfect subject for online teaching

There's nothing wrong with the development of a totally new idea starting from scratch to develop your online course.
   
    Select a subject area which is well-known. A clear understanding of the objective along with the target audience who the subject will be addressing is helpful. Here's how:

Find out what's resonating currently

Make use of the tools for data analysis like Google Analytics to find high-performing books. Can you find an ebook specializing on a particular topic that's highly profitable? Consider expanding it into a detailed video course.
   
    You can also look through your mail to discover the subjects you'd like your students to be part of an online class. After you've identified your subjects that you'd like to test, post the test on your social media accounts (if you've got an active audience on these platforms) together with the class that you're a part of.
   
    It is crucial to pick the subject that is loved by people.

Deepen your dive, don't widen it.




    What steps can we use to solve the problem? Take a look at the problems that viewers face when they talk about the problem.
   
    Do you ask yourself:

  • What's behind this confusion? What's the reason for this failure to resolve the issue?
  • Are you feeling that you're struggling with feelings that are just too overwhelming? Can we help sufferers?

If you're contemplating the concept of streaming live it could mean anxiety if you decide to start the very first time. The course might cover "How you can make live streams so that you don't get overwhelmed."

It's a good idea to include the name of the class.

When you're considering names for your class, consider how the student you're aiming to reach thinks about the issue that you're trying to resolve. You can then incorporate that idea in your name.

It is the process of developing the outline of the course online you're attending.

Elise advises you to use The Hero's Journey to outline the courses that you'll take. It could be:

  • Answers to questions that students must respond to. Find these by asking appropriate questions regarding the topic of the class.
  • Students can help overcome obstacles in identifying ways to overcome obstacles and seeking solutions. So, you need to split the lesson into videos as well as the module of each lesson. Each lesson must include the opportunity to address questions.
  • which leaves those with the promises of changes. Provide them with other resources, such as worksheets, templates and additional documents that will help the learn to put into practice lessons learned.

Be aware of the requirements of guests as well as their concerns to organize and plan the party.

Learn about the different kinds of queries that your customers may be seeking out.

Instead of pondering the problem instead of pondering the issue, use these techniques:

  • Search Reddit as well as Quora to create the often requested questions.
  • Take part in a survey and in discussions with students to address concerns.
  • Answer calls from clients who are members of support or sales teams seeking answers to the most frequently-asked questions.
  • Find Bestsellers' Index pages of the books that have been rated bestsellers on Amazon to gain a better understanding of the issues they address in relation to research.

If you've been a part of webcasts that have something to do with your topic you can look over the types of questions the viewers asked during the webcast. This can assist you when learning more about your topic.

It is possible to break the lesson into various types of.

Woman recording herself with smartphone. Image reads, "Concept > modules > video lessons"

The next step is to keep track of the worries and issues of your targeted public in order to split the subject into parts which allow you to build upon one prior to the next stage of your learning journey.

"Instead instead of saying 'We're going to train you how to use an interactive program' (which is a broad difficult-to-understand thing) Instead, state "We'll teach the beginner, intermediate and advanced capabilities.' This makes it simpler to grasp how the content from the online course will fit in the three different classes." Elise London, Senior content production manager

It is simple, you must to dissect "disparate ideas" and place them in buckets to ensure they can be seen from a distance, so it appears less intimidating."

What can you do to organize your study

It is crucial to define the course's structure to ensure that your students are well-equipped to be able to follow the course at any point along their way. They are usually overwhelmed by the amount of facts and they are usually confused due to confusion because of the lack of knowledge (a conviction system which assumes that they're following the same path as you). Check out the structure of your classroom to make certain that the learning experience is simple.

The video lessons will be planned

  1. Make sure your student is up-to date on a problem where videos could aid in solving.
  2. Find the best answers by providing an answer to the questions they're confronted with.
  3. Make a short video recording of the event and provide individuals with an opportunity to assist in adjusting.

Video on demand and scripts

pro tip

Script generator gif

Shooting your course video content

Also, this will need tools.

If you're searching for premium production equipment and set-up These are the things that you'll need:

  • Microphones and cameras (two at the maximum) together with the option of a three or four-point lighting kit.
  • learning Management System (LMS). The software has video content which can be accessed by learners. Examples are Teachable, Podia, and Kajabi.
  • . A platform for video hosting that's without ads to edit, host and recording. This platform lets you include interactivity into educational videos that you can add the time of your LMS.
  • Teleprompter. Display device that displays texts that move on the screen, to make it easy for those using the screen to take videos.
  • music pedal. It's a cheap keyboard that operates with a foot. Users can alter the slides that are shown to the user.

A perfect choice of videos

Elise will not make any compromises on the following aspects:

1. Do not use lighting sources that have an overhead view, such as for example fluorescent lamps.

The shadows may appear strange in the direction you view your face. Light bulbs that emit fluorescent energy may flash, giving the appearance of green. This could alter the appearance of the video as well as the quality.

2. Recording in darkness and without sunlight

Natural light patterns shift throughout the daylight. If you shoot for long durations, the lighting quality in the video will not be uniform, Elise warns. Also, it's a problem when you decide to split sections from the same film into completely different versions.

3. Set your cameras at different angles

The camera second to you can't "just help you edit (which is an excellent thing regardless of the program, or finish your task in one step) however it can help in keeping you from watching too boring the teacher."
   
    "More crucially the second camera is able to cover the cuts" Elise adds. "So in case you are creating a an presentation that's not going to be seen by the public, one way to cover the cuts is by using B-roll or cutting the presentation with a different camera."

4. It is essential that you ensure your home is clean and clear of clutter

Beware of vibrant hues such as orange, magenta and yellow as they reflect light, causing confusion for the viewers. Pick neutral hues for your background. These include grey, white, and light blue. They'll appear stunning when you take pictures on your camera as they're soothing to your eyes.

Recording your online video course

Recording the process will always be a test for tension. If you've spent the time and time to prepare your plan, it shouldn't be problems.

5. Always use the Teleprompter

The Teleprompter is a great tool to prevent endless freezing on the screen as you figure how to determine the next task you need to complete.
   
    It makes recording simple and also assists in editing, however "it helps users in keeping their attention on the camera even in front of the display in the Teleprompter." says Elise.

6. Make use of the music pedal to toggle between slides

"Instead instead of having the keyboard or mouse available You could take advantage using the musical pedal in order to alter the sounds of slides. It's essentially the concept of having an USB Bluetooth keyboard with a left and right. It means that the user is not required to pull out a keyboard or mouse for use of the device."

You can edit the videos you own for editing

Reduce the time required to modify your material. You must ensure that your viewers and you are engaged with your content by following these suggestions from experts:

7. Write your words as clear as you are able to.

8. Include B-roll video content in order that you can ensure the highest level of participation

Another method for getting out of those dull chathead videos is to change cameras on intervals.
   
    Additionally, you can incorporate animations, graphics videos or slides into your videos to make them customized so that students can enjoy the most immersive experience.

9. The layers of interactivity

  • Enjoy a build-your-own-learning path
  • Check out the hotspots for video hyperlinks to further tools for education.
  • The ability to skip between sections is most relevant to those sections (useful for showing videos of the process of boarding for employees)

This results in videos that have interactive elements that enhance the interest of viewers, which results in a higher level of retention. Furthermore, you are able to evaluate the capabilities of your students through conducting exams that include videos.

Do you want to design your own educational course online?

Making videos that people can enjoy is as easy as it can get.

  • It is vital to establish what problem you are trying to address
  • Converting the information into a coherent narrative
  • The content is to be organized in a manner that makes it easier to comprehend and easier to understand

Be aware that the proper tools will enable you to make videos with excellent quality. Furthermore, they can provide the most enjoyable educational experience.

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