Creative daily

Global Expansion Is Within Your Grasp

May 11, 2022

Sell your product internationally

If you solely focus only on the U.S., you can just reach around 12 percent of the world's online shopping market. However, if you are part of the over 300,000 U.S.-based firms that export their goods and services, you'll be part of an elite group of businesses that average 17% greater profits than their counterparts.

In other words, if expanding your business is your top goal, it's time to look at the possibility of expanding into other countries.

In the past, international commerce has been too large of an task, only for large organizations. But more and more infrastructure is accessible to smaller companies which are linked to well-known platforms such as, which allows businesses to offer cross-border sales.

Shipping, check! Payments, check!

One major hurdle remains: efficiently marketing to multiple countries.

Marketing with Google Listings and Ads

For years, merchants have taken advantage of Google's marketing tools to reach out to of customers who are both existing and potential.

Shopping ads, which you can control through Google's Merchant Center, show your products to people actively looking to purchase across Google platforms.

Despite the ease of use provided by the Google Listings and Ads extension advertising to different countries required you to create a separate campaign for each nation you wanted to connect with.

For example, stores had to create one campaign to be able to reach out to people living in Spain, a second campaign that reaches people in France, and so on.

You asked for a simplified solution and we listened to you!

Introduce: Multi-Country Adverts

is one of the first platforms to be integrated the new Multi-Country Adoption upgrade. It is now possible to add as many countries as you want to a single campaign. When creating your ad campaign on the Google Listings & Ads extension dashboard, just select the locations you want to target , and delete the ones that you do not want to.

It's automated. It's simple. It reduces the distance between you and the people who shop around the world. The end result: you'll be able increase sales and expand faster.

creating an ad with Google targeting multiple countries

You can even use the cost-free Google Market Finder tool to identify potential market opportunities around the world.

Simplify your campaigns, expand your reach

Multi-Country Advertising streamlines targeting shoppers across the world, which includes:

  • Expanding Expand the reach of your feed by including several countries in one feed.
  • Budgeting: Manage everything with only one budget for your campaign.
  • Displaying New markets to be discovered across Google Search, Maps, Shopping, YouTube, Gmail and The Display Network, and the Discover feed.
  • Tracking Tracking HTML0: Keep in mind your statistics and control your campaigns right through the Dashboard.
  • Optimizing: Enhance the performance of your website across all areas.

The global puzzle is complete It's now time to look at the bigger overall

Whatever way you want to slice it, you're on correct platform, using the appropriate tools just at the right time. You're now ready to follow your dreams!