Get More from Your Email Marketing by using MailPoet

Benefits of marketing via email

According to HubSpot, 99% of customers check their email daily. Email marketing is an effective and proven method that keeps shoppers engaged with the brand. Email marketing strategies can help you build brand awareness, drive the sales of new customers, create an ongoing business, build loyal customers, and maintain an impression of trust and credibility for your store.

It is also a great method to monitor your customers' interest in time. It's:

• Measurable Track metrics in the store's dashboard using MailPoet.
• TestableDivide the audience into segments of half and then alter one part of your emails to find which messages are most effective.
• Affordable: Some providers, such as MailPoet, allow you to start your journey for free.
• Achievable Target: You can segment viewers based upon any aspect that you can choose from.
• It's almost universal Email is readily available and easy to access, with lots of people having their email (and their smartphones) within reach throughout the day.
• Temporary: Emails can be sent or received at any point of the day, and with very little notification.

How to establish an email marketing strategy

1. Set out your objectives

To be effective to be effective, your goals of your email marketing strategy must be precise, clear and achievable. As an example, you need to know exactly what you want to achieve, the audience that your strategy will be appealing to, as well as how you will measure your success and performance.

2. Build your list

Invite customers to sign up for marketing communications with a special discount, or let the customers know what they'll be receiving in return to signing up for your emails including sales as well as promotions. Recurring customers could be encouraged through loyalty programmes and relevant communications. In the event of creating incentive programs for new subscribers make sure you offer something that is useful for the customer, appealing and exciting, and that it is able to fulfill what you promised.

3. Choose an email service provider which is a good fit for your requirements

Many emails service suppliers (ESPs) offer an email builder to help you create beautiful emails without the need for developers. MailPoet makes it easier to create emails with WordPress template emails that provide a starting from which you can customize to fit your business. MailPoet's email editor offers a user-friendly interface to assist you in selecting and add your store's type, branding, colors and images to create an in-house or templated design.

4. Segment your audience

5. Make a decision on the email marketing campaigns

What is an email campaign for marketing? It is a sequence of emails on the same subject or triggered by a singular event. For example, you might mail a set of welcome emails when the shopper is subsequently enrolled as subscriber. Or, an email marketing campaign could be a short sequence of emails that promote an event or update to your shop. Campaigns typically have a start and close date, unless they're evergreen in which case the campaign purpose remains the same while the email content changes in time.

6. Automate your emails

Automation will save you a great deal of time using emails to keep in touch with customers. Additionally, it will allow you to add a personalization to the interactions. As an example, you could create automated email messages for customer' birthdays, carts that have been abandoned, product stock notifications, or an entire email campaign. Automated email marketing also ensures that customers are contacted by your company on a regular basis and won't wait in a long time between emails.

7. Check your progress and adjust your strategies

One of the most appealing aspects about mail marketing is that it provides information it provides. Like, for instance, MailPoet's integration with combines the information from your store and the data from your emails to provide you a thorough overview of the content your subscribers respond to. It is possible to measure the effectiveness of your email campaigns by analyzing opening rates, click-throughs and sales attributions.

What is MailPoet?

MailPoet can be described as an email platform used by over 600,000 websites. With MailPoet, you can create and send messages to your clients directly through your store's WordPress dashboard using a drag-and-drop visual editor. MailPoet integrates with Woo to use your store's data for automated email campaigns that can help expand your company's revenue.

Through MailPoet, you can:

• Maintain and build emails lists and maintain them.
• Create behavior and order-based segments and send them to the right people.
• Run email marketing campaigns.
• Modify the email messages for transactions in your store.
• Automate your emails to drive more sales.

MailPoet also offers additional functions such as inbuilt analytics which offer relevant information about email openings, clicks, and attributed sales. This means you are able to keep improving the effectiveness of your email marketing each mailer.

Launch your email marketing strategy by using MailPoet

When you've installed and activated MailPoet for your website It will walk you through the process and offer marketing tips to grow your business. For an even deeper dive, MailPoet's documentation has the answers.