Get More Customers to Join Your Site by Running paid ads using Performance Max
Performance Max allows you to reach more shoppers across Google properties such as YouTube, Gmail, Search as well as the Google Display Network. Your ads are automatically created based on products synced to Your Google Merchant Center, so there is no need to create ads.
Google's machine learning utilizes the feeds from your products to generate and present a wide range of ads designed to reach the right shoppers at the perfect moment. You can also add custom pictures, messages, as well as URLs to your existing campaigns to create highly personalized experience for shoppers. Google then automatically tests multiple combinations to find which one is most effective to help boost your business and increase results.
When you use Performance Max, your best-performing ads will be shown more often. The tool's automatic bidding feature takes the guesswork out of the strategy you use for your keywords, as well as its integration with other tools for e-commerce helps make your life easier.
Below, we've highlighted a few of the new Performance Max features you can benefit from to help drive more sales.
Make more sales using these four methods
1. Sync your product feed
Your store is unique and your items are too. With Google Listings & Ads, you are able to map your custom field (known as attributes ) of your product listings directly to the Google Merchant Center.
For shoppers to find what they're looking for, it's best to showcase what's most pertinent regarding your product to attract shoppers with ads that are relevant to them. In this case, instead of showing results for a blue sweater you should provide specific attributes that define the style of blue garment. Are they heavy, soft knit, button-down or zippered? Be specific about the features you want to use can help increase conversion, because buyers will find precisely the items they're looking for.
The Google Merchant Center is the first step in showcasing your products using Performance Max. Syncing your product feed helps you:
- Enhance the reach of your ads:Find new customers wherever they are searching or scrolling. Your product will show up across all of Google's advertisement inventory and formats
- Learn about trends in the market: Gain actionable insights for improving your marketing effectiveness and better understand your audience.
- Drive customers to your product: Convert more shoppers into buyers with targeted advertisements and better insight.
The next step
For mapping your specific product's attributes, click on "Attributes" in the navigational panel that is part of Google's Google Ads & Listings plugin. It is possible to create, edit, delete, and see every rule you make from this screen.
2. Increase sales by using custom advertisements
Now that you have been able to sync your product listing, it's time to customize your advertisements. By using Performance Max assets, you can upload custom text, links, and photos along with the content that is within your catalog of products. It is then possible to use these to make more interactive advertising options. Discover more information on Performance Max assets in this article or by watching this video.
Uploading more text and image assets will allow you to connect and connect with those customers who are most important to your business. It is essential to include a handful of images attached to every product, so customers can get a sense of how it will appear in real life. Images can also assist Google create multiple versions that will catch the eye of different viewers.
Performance Max assets and custom ads can help grow your revenue by:
- Better visibility Sitelinks, as well as images help your ads gain greater visibility and prominence on the search results page.
- More clicks:Assets also can increase your amount of clicks giving people additional, interactive ways to interact with your site and your merchandise.
- Better optimization: Google will be able to automatically swap off assets in accordance with their performance. If one asset isn't performing well, a new asset will be assigned to the ad.
Next steps
- Develop Asset groups to support Your Performance Max ad campaigns. Upload additional images and various headlines that will increase customers' engagement as well as increase sales. You can learn how to get started with asset groups on this support page.
- Set up a distinct destination URL for every ad you advertising campaign so that customers can access an overview of your product offerings.
A greater degree of customization for your product assets allows Google's machine learning tools more to work with, so it can produce the highest-performing advertisements -- those that result in higher customer satisfaction and more revenue.
3. Make sure you promote your product
Promotions can be powerful incentives that grab the attention of consumers and showcase your product and boost sales. When you're selling on the internet there's no doubt that you're being a competitor to other brands, however, you're also competing with other forms of media that takes people's attention of your merchandise. Promotions can draw attention to your products to ensure that your products when they're ready to buy.
When you add a deal to one of your products it is possible to sync the deal to display in ad campaigns made through Google Listings & Ads. The customers will be shown a unique promotion link in the which makes your advert be noticed. Other benefits of promotions include getting noticed by users using different gadgets, increasing clickthrough rates, and increasing conversion rates.
If you already have an active feed for your products on Google Merchant Center Google Merchant Center, you can utilize Google Listings & Ads to provide a wide range of types of rewards, including:
- sales:The sale badge and annotated strikethrough prices automatically indicate the moment an item goes in sale and also is in line with the criteria set by Google.
- CouponsYou could choose a percent discount; cashback; purchase one and get another free or, if you purchase one, and receive a second one for a discount of a certain percentage.
- Shipping:Offer free or discounted shipping.
- Price drop: A distinctive price-drop badge should be displayed only when there has been an extreme drop in reasonably stable cost for an item.
Your next step
Make and announce your offers and offers. If you add or modify coupons in your account under Coupons > Marketing and Coupons, you'll find the Channel visibility settings box to the right. Click "Show coupons in Google" to activate it.
4. Expand your reach
Multi-Country Advertising is an automated feature, that puts every country within reach so that you can expand your opportunities. The end result: you will be able to sell more products and grow more quickly.
- Expand: Extend your reach through multiple countries speaking the same language in a single feed.
- Budget: Control it all with one campaign budget.
- Demonstration: Reach new markets through Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network as well as Discover.
- Follow: Pay attention to your statistics and control the campaigns right from your online store.
- Optimize:Enhance your performance across all regions.