Game Localization Success Story four-fold sales growth within South Korea -

Out of the Park Developmentsquadrupled sales in South Korea -- the fourth largest video game market in the world -in part by bringing its benchmark game into Korean.

I had a conversation with Richard Grisham, past COO for Out of the Park and the director of business Development at Com2Us which is an Korean company that created and acquired Out of the Park in 2020.

Watch our live stream below to get insight into:

• What are the best ways to roll out an appropriate localized version game?
• The running of "microcampaigns" to gain an increase in the value of the overall marketing investment
• Motivating brand ambassadors as well in the future as employees for your clients.

How Can Help You Sell Software All Over the World

Those quadruple sales in South Korea? This is where we can help.

Around the globe, when a customer accessed the website storefront, Out of the Park experienced a strong conversion. But it was the Korean version managed to attain a lower per-click rate than other versions -- and this was before the release of an updated version in Korean.

Out of the Park uses the ecommerce checkout feature of Out of the Park. When a customer decides to purchase the purchase is made, they're taken to an online storefront run by .

After a couple of meetings with "s customer service team They were able to pinpoint the issue.

"It is evident that what you expect from an typical Korean client are that they're not likely to spend $40 for a game. What we can are able to do is determine the cost of the game anywhere until the final page of the checkoutprocess," Richard explained.

If Richard included the cost of the game earlier on during the checkout process the conversion rate was significantly increased. This is Richard explaining the situation.

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