Four Reasons Why Your Small Business requires A Social Media Presence
Everyone is aware of how important social media is for marketing today. Still, it can be easy to believe that social media is exclusively beneficial to big corporations, that have huge followings and continue to post regularly. If you only have time to post once a week, it may be a waste of time to keep your presence online.
Contents Toggle
- 1. You Can Increase Brand Recognition
- 2. Customers Expect to See Recent Activity
- 3. You'll Be Improving Your Return on Investment (ROI)
- 4. It's Easier to Develop a Loyal Readership
- How to Share Your Blog Posts on Social Media
- Conclusion
However it is true that this "all or nothing" approach is a myth. Social media remains a great way to keep your followers in the loop and improve your business' image, regardless of the size or how small your followers may be. Actually, over 90% of small-sized businesses use social media. It is true, however, that smaller businesses need to take a different approach in their postings than larger rivals.
In this piece, we'll discuss the four main reasons it's important for small companies to participate in social media. In the next article, we'll offer some advice about how you can get started. So, let's get going!
1. It is possible to increase brand recognition
Social media is a fantastic method to gain more brand recognition. That's because you can use social media to emphasize the uniqueness of your brand, which is crucial for smaller companies that want to stand out. Your goal is to assist your potential customers understand why they should choose rather than a large firm such as Amazon that could offer similar products and services for lower prices.
For example, Everlane, an online retailer of clothing Everlane utilizes Snapchat to give tutorials, and give clients a peek behind the scenes of the process of making its clothing:
It is possible to develop your own brand strategy through brainstorming about what makes your company unique and knowing what your audience is interested in. It may not be solely connected to your product or services. Some companies insist that they contribute a certain percentage of their profits to charity and that they employ the only methods that are ethical for production.
It's equally important to take into consideration your company's aesthetic. This can be as simple as picking a colour scheme and logo that is easy to be used on your website as well as across your social media accounts. In this way, visitors will begin to recognize your brand at a glance regardless of where they see it.
2. Customers Are Expecting to See Recent Activity
To 'win' at marketing, you must keep playing. This is particularly true when it comes to small-sized companies. If prospective customers look through your Facebook page and discover nothing but cobwebs it's possible that they'll think there's something wrong, or that your business has been shut down.
In the ideal scenario, you'll need to post at least one time per week on every platform so that you can ensure that your feeds are active. Here are some suggestions for easy ways to schedule regular postings later in this article.
3. The Return You'll Earn on investment (ROI)
For a company that you run, as a business, you need marketing. If customers aren't aware of your company, they can hardly purchase your products or services. But, placing ads on a physical medium for example, a billboard, can cost hundreds worth of dollars.
However, it is an incredibly low amount to market on social media. At just $5 the cost of a Facebook advertisement can allow you to reach a wide audience. It can let you know quickly which advertising strategies have an effect, and which are not:
Even if you don't directly sell anything from ads on Facebook (or one on another platform), you're still helping to build brand awareness. If you can get your brand name out there and the more likely it is that its reputation will stick in your audience members' minds the next time they're looking to purchase.
4. It's Easier to Develop an enduring readership
If you develop meaningful blog content, this can be an easy way to keep fans coming back to your website. More page visitors and dwell times will result in improved SEO (Search Engine Optimization (SEO) and a rise in ad revenue, and more possible customers to speak to.
Based on the kind of membership website you're operating You can also make use of your blog to promote the content behind an paywall. If, for instance, you run a web design course, you can post a few free samples as well as highlight the benefits of your course's paid-for version at the end of the post. You can then post the article on the social networks.
How to Share Your Blog Content on Social Media
Fortunately, it's never been more simple to make automated social media posts using the blog's content. There are a variety of applications that send out messages on your preferred social media platforms whenever you publish a new post.
After that, you can click Connect your social media accounts to set up social sharing across the various platform you prefer:
When you click on an article on your blog, there should be a small bar on the right side labeled Publicize. Click on Edit to draft a custom message:
This is all there is to it! When the post is published, it will be automatically posted on the platform that you have chosen, as well as your post's message. This lets you get multiple uses out of the same post, and keeps your social media accounts in good standing.
Conclusion
For a small-sized business It can be difficult to be noticed and compete to be a part of the market. It's the reason it's essential to be active in social networks.
Four of the most compelling reasons you should use social media include:
- Greater visibility of your brand. Building brand awareness with social media is important in order to distinguish your business from competitors.
- Proof that your business is present. Having an empty social media account could look like a fake and put people off. Customers want to know that you'll respond quickly on social media.
- A higher Return on Investment (ROI). Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.
- A chance to build a loyal readership. You can share blog posts on social media and encourage visitors to go check out your blog. If you can create good content, this is the best way to create a following and drive the traffic.
Do you have any questions concerning how you can create your small business' social media strategy? Tell us in the comments section below!