Today's marketer is busy making videos and enhancing algorithms. It's an all-time job. If you're a designer, content marketer or a generalist in the field of marketing, the schedule is so busy is difficult to find opportunity to stay engaged and keep up-to-date.

And since said wisdom typically condensed into 140-character tweet, just a one-minute Instagram Reel or a quick LinkedIn post, you can feel inspired throughout the day. (No overtime required.)

14 marketing influencers you should be following

In this article

1.     Marketing experts in video we love
2.     Content marketing gurus to learn from
3.     Social media marketing experts that can help us
4.     Search engine optimization and experts in web design to keep an eye on
5.     Marketing strategists doin' cool stuff

Marketing experts on video that we love

Danielle Diamond

Danielle Diamond is the co-founder of Epiq Media, a video company that creates video content for clients such as Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

With regards to LinkedIn Danielle's motto is "Don't become the advert. Make yourself the television show" and she teaches her followers precisely how to accomplish this. She shares captivating ads, (short) video marketing shows, and the actual results the campaigns they create generate.

This is a glimpse of her creative work for Exit Five:

Kim Gehrig

To give you a sample, here's a campaign she created for Apple:

Kevin Anson

Kevin Anson is a video marketer for clients including ClickFunnels, IBM, and Mercedes Benz. According to Kevin the website of his company has produced over 10,000 videos and ads in the past 16 years. Kevin is also teaching other people how to do it via his well-known YouTube channel.

Kevin's videos are typically shorter than 10 minutes. They are focused on technical and practical tips such as creating videos for apps to be included in the App Store, and the most effective method of smoothing audio, and include subtitles into YouTube videos.

Kevin's videos are accessible on YouTube as well as Instagram..

Content marketing experts are to be studied the best practices

Ross Simmonds

The CEO of Foundation the agency for content marketing, Ross Simmonds is a guru to follow for anything related to marketing content as well as development. Simmonds is well-known within the field of content marketing to engage with fellow marketing professionals, and also in putting together Twitter threads that are full of practical guidance.

Ross his successes as a result of his social media platforms is a masterclass in reuse. Ross doesn't just posts tweets to his 60,000 followers but Ross also provides digestible advice to market on Instagram, YouTube as well as LinkedIn..

Amanda Natividad

Amanda Natividad is the vice-president of marketing at SparkToro the startup for market research. On Twitter she frequently gives advice about content marketing with her followers of 16,000. Additionally, her monthly publication, The Menu, dives into her thoughts regarding marketing. They also appear on the show as editors and authors of the YouTube channel the Menu Show.

Kaleigh Moore

Kaleigh Moore is a freelance writer freelance, and also an expert in marketing, as well as the co-founder of Content Remix which is a podcast repurposing agency. On both Twitter and LinkedIn she offers useful tips to improve your writing ability and reuse every type of content- including video, audio and written content to maximize its impact.

Marketing experts in social media who inspire us

Lauren Thomas

Lauren Thomas has quite a stellar list of positions on LinkedIn and in the past, she worked with AT&T, The Coca-Cola Company, and Macy's she is now the head of social for Intuit. Do you have any guidance for content creators?

"Do things that you're proud of and have a bit of fun while you're doing it." Lauren Thomas, social media guru

On LinkedIn, Lauren shares her ways of reaching the 100,000 people through TikTok and gaining the trust of leaders for social strategies as well as coming up with innovative social strategies.

Christopher Tompkins

Christopher Tompkins is the CEO and the head strategist at The Go! Agency A digital marketing agency. Aside from sharing his views on the direction of social media marketing via LinkedIn and Twitter, he also hosts the He also hosts The Bulletproof Marketer podcast. "The Bulletproof Marketer" which regularly interviews experts in marketing and growth.

Christopher is very optimistic regarding the prospects for video in marketing via social media, and has said to Forbes:

"If you glance at trends that are currently trending in the digital space (social as well as paid) take note of the volume of activities you're watching for each channel. You can then see how widespread the trend has become as when compared to before...My recommendation is to step away from your normal routine and begin using video shortly."

Specialists in SEO and web design to keep an eye on

Andy Crestodina

Andy Crestodina is co-founder and chief marketing officer at Orbit Media Studios that is a web design and development company. Their team is focused on helping clients create functional appealing websites that can increase the number of sales. Naturally, for Andy the biggest element of designing websites based on stories is to use video to its advantage. As he told TechSmith:

Tweet

Keep up with Andy via LinkedIn as well as Twitter for strategic as well as technical tips on SEO, analytics, as well as web development.

Oli Gardner

Oli Gardner is the Chief Executive Officer of Be The Keynote, a company that helps people become efficient communicators. Oli was also the founder of Unbounce Unbounce, which is a non-code landing page service.

Oli's passion for marketing tools and communicating are apparent through the contents of his tweets and his LinkedIn blog articles. Oli frequently offers advice to improve the effectiveness of his online communication via videos, landing pages, or social media videos.

Neil Patel

Neil Patel is one of the biggest known names in SEO and online marketing, and rightfully so. Each day Patel offers new tips on marketing through YouTube in short, under five-minute video clips. Patel covers all aspects of digital marketing broadly, sharing advice on how to rank in Google in addition to the best ways to recognize trends before they're too popular and how you can simplify the process of marketing.

Alongside Eric Siu, a founder, investor, and advisor Neil is also the host of the show Marketing School..

Alongside his podcast and YouTube channel Neil is also available on Neil also on Instagram as well as LinkedIn..

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice Marketing Director at Superside, a renowned design company. Through social media like LinkedIn and Twitter frequently, she discusses the way she thinks about marketing, as well as the things that are happening behind the scenes at Superside.

The blog posts written by Amrita are honest and truthful, and after reading, you often get an impression you're alongside Superside. The Superside team. In February, for example, Amrita shared on LinkedIn that the team was investing in "a lot of moonshots" due to the fact that, as she explained

"I'm calling it COMO. Like FOMO, COMO is an expense of not being included, and we'll be investing in areas that we believe that COMO's cost is excessively expensive."

In the following months, she shared the results of her investment like taking a risk on video and the way that developing a dynamic, individual-focused advertisement increased their percentage of clicks through to 48% and cut the cost of a click down to 62%, and reduced the cost per thousand down to 30percent.

Dylan Kohlstadt

Dylan Kohlstadt is the founder and CEO of Shift ONE an online B2B marketing agency. A lot of his posts focus on ways marketers can aid in moving forward by providing users with something of value. As Dylan tells Peer to Peer Marketing:

"I consider this is among the biggest fields in digital marketing right moment to investigate is that of community marketing. Find out ways to create a physical and digital community where you provide the best value and that you can build faithful and committed followers that also buy from you as well."

You can find Dylan on twitter, YouTube as well as LinkedIn. You can also choose for downloading Dylan's audio podcast The Dylan Kohlstadt Show which is accessible through the Spotify app as well as Apple Podcasts.

Rand Fishkin

Rand Fishkin is the co-founder and CEO of SparkToro which is an tools for research that help organizations better understand their customers. The company is well-known through Twitter to assist users understand how they can more effectively utilize information and data to enhance their strategies for marketing.

While Rand is an advocate for using data and analysis of customers across every forms of marketing, he's experienced in person the possibilities that video ads brings into the mix.:

"Video is an effective medium with distinct abilities. One thing I've learned is the memorability of video and the ability to leave an impression of a brand that lasts and sits with someone cannot be matched." Rand Fishkin

Rand can also be found as a member of LinkedIn. Rand is also on LinkedIn.

Find (and remain) in awe

This post was posted on here