Find out how to connect with gift-givers this season of giving

During the holidays, your audience may not always be the typical year-round shoppers, but rather people that love those shoppers.

For example, if you are selling hiking gear, your average customer may normally be outdoor enthusiasts. But during the holidays you could have your spouse, parent or child of an outdoor enthusiast or who might be averse to going outdoors themselves.

So how do you help those who are gifting to find the ideal fit for their loved one particularly in the event that they're not knowledgeable about the products you offer? Let's have a look.

Make gift guides for your creations

Let's say that your store contains video game-related merchandise like t-shirts, strategy books, and posters. The typical customer may be familiar with all about each game, person, or an inside joke. What about the dad who wants to impress his daughter with a gift to commemorate the Christmas season?

Then, they can make gift guides that are with a focus on price (Top Video Game Gifts Under $35) or age (The Best Games for Kids).

List items that fit into the guide's theme as well as a few phrases about why they'd make a great gift. It is best to list all of your personal items as well as related products from other stores to ensure that you don't look like you're a bit biased.

Packages and bundles can be sold.

Bundles are a breeze! Instead of perusing dozens of products looking for an item that is perfect for just the 15 people they're shopping for, one can simply buy a curated gift bundle.

There are two ways you can approach bundles:

Offer pre-packaged sets. Add a package of products that all go together. If you are selling beauty products it could be an spa set. If you offer snacks, it might be a movie night box.

Suzi Wong Creations, a British-based company that sells fightwear, has the kids' luxury bling boxing kit. Gift-givers can choose sizes for the jacket, socks and shorts , and can also include the option of customization across a range of areas. This is an ideal, simple way to shop for their loved one who likes to box.

Answer all of their questions

While you always want to make it simple for your customers to get solutions to their queries it is possible to focus even more on this during the holiday season. Include questions and answers on the FAQ section and create new blog posts that appeal directly to your newest shoppers.

Here are just a few examples:

• What is the longest your items will are expected to last?
• What is the minimum number my dear one need?
• What equipment is required?
• Is anything that needs to be re-designed?
• Are your products compatible with other products that a relative or friend already has?

Also it's important to address concerns about turnaround and shipping times (especially if they're different in the time of the holidays), return policies, and anything else that might impact a customer's purchasing decision.

Gift cards can be added to the store

If a brand new buyer still has trouble choosing the right present? Or maybe they want to offer a friend or family member the choice to choose exactly what they want.

Brown Brothers, as an example, also sells gift cards alongside their wines. There are a lot of factors to think about when purchasing wine, whether it's red or white sweet or dry, sparkling or flat -which is an individual decision. So some holiday shoppers may rather buy their wine-loving friend the gift card they want instead of thinking about the wine they'd appreciate.

Write detailed product descriptions

Product descriptions are a great way to provide your new buyers with all the info they need to make a choice. So, include lots of information. Explain how the product is used, describe the scents and tastes Add additional details like size charts and the presence of allergens. The goal is to make people feel comfortable when purchasing a gift.

Change your marketing language

When running holiday ad campaigns designed for new customers, think about changing your message. If, for instance, you sell paint supplies You might be running an ad that says:

"The top single-pigment watercolors that are so well-ground, they are suitable for 0.15 millimeters airbrush work."

The ad might be exceptionally successful when you're marketing to skilled artists. But, it won't be much of a deal to someone looking to purchase a wonderful present for their friend who is an artist. Therefore, instead of saying: might say something like:

"High-quality durable watercolors even the best of artists be able to enjoy."

Additional items to be recommended

People who are shopping for the holidays may be searching for multiple gifts, specifically in the case of parents, spouses, or even a child. If they're not aware of what you have to offer, they may go somewhere else for other products.

In lieu, you should make it easy for customers to complete everything they need to do on your site by making suggestions for products. It is possible to add similar products to individual product pages with the help of standard functionality.

Create a collection of images

• An array of angles. Display the item from side and back, the top and bottom, and the sides.
• Case studies. Show how the product is actually used through your images. Also, if the product has several purposes, for instance, a chair that can be converted to a toddler's chair and vice versa, display all of them.
• Size. If the size of the item you are selling, display it in context, like holding someone's hand.
• Color. Be sure that your images are properly lit and accurately convey the hue of your product.
• Your target audience. Make sure to include people in your pictures which represent those that use your products. Are your items for parents? College students? Dogs? Make sure they are engaged with these items. It will allow potential buyers to think about their family members using these products.

Review of the feature

In the case of someone who may not know much about your company or its industry, reviews can help make a difference. You may not be able to tell the quality of your product however, if they can read real ratings and comments by people who have actually used your items, they're more likely to trust you.

Remember your audience

Whatever time of the year, it's important to take into consideration your audience when making any decision you decide to make. In the festive season, your audience may shift to gift-givers. While that doesn't mean it's time to make a complete overhaul regarding your store's online presence and marketing efforts There are a few aspects to consider.

Utilize the above tips to make things easier for the holiday season and increase sales. Have you made any changes to this season? Please share your thoughts via the comments.