Episode 5 from the Podcast: Andrew Lock - Top Marketing Expert Shares Walt Disney's Entrepreneurial Secrets

In the recent Memberships and Courses podcast episode, we got to talk with Andrew Lock about how he began his career as a cameraman working for the BBC into becoming a major in the online marketing space.

You'll want to go through Andrew's work "Walt Disney's Method" and discover how to create a more successful company (including websites for membership) by using his Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

Here are some highlights and things you won't wish to miss during the episode:

• The amazing tale of how the ex- BBC cameraman used his unique skill to network with internet marketing giants like Yanik Silver, and Dan Kennedy, build a successful online business and become one of the biggest brands in marketing online... at first a complete nobody. If you've ever wondered whether you can do this the story of his incredible success will let you know That you absolutely can. (0:00)
• The clever way Andrew obtained free membership to Yanik Silver's prestigious and highly-exclusive mastermind group. You can use this same technique to get events, interviews, and free products and even get your product promoted by some of the biggest brands in the world of online marketing. Imagine the increase in sales it would provide your company (1:06).
• The dark and gloomy place Andrew got to when the disease spread and the way he managed to pull himself from the abyss (and how you can use the lessons he taught to guide you get through tough moments in your work and life) (17:31)
• The key to almost easy commercial success. Most people make this mistake and it causes years of frustration and needless suffering. If you follow Andrew's suggestions, success, motivation, persistence, and consistency in your business is almost guaranteed (10:21)
• How a virtually undetectable issue with your website is almost certain to kill your conversions in the moment -- and how to use one of Walt Disney's highly-guarded business secrets to get it fixed quickly (30:37)
• A sneaky way Disney actually "manipulates" kids into upselling their parents to go to Disney theme parks -- and how to use this tactic legally to more easily sell your online classes (29:13)
• The most serious mistake that Disney's new CEO has made that could cause Walt rolling over in his grave. Learn what NOT do during the recession (33:18)
• The key to success in your online business. The answer is simple... Do this and you'll probably be the one getting interview on podcasts. Don't and you'll almost certainly continue to struggle (37:47)
• "The M_______" Test. It's a brain-friendly way to test the content you're teaching will work for a membership site (Plus, an even easier way to find a nearly endless supply of hot subjects and great content ideas that you can build a website on) (39:33)
• A trap that almost all new entrepreneurs fall into that leads them to be in a constant state of struggle -- often for years with many NEVER figuring it out (This may be holding you back right today) There is an easy way to stay out of it. (10:43)
• "I________ kills entrepreneurs". A hard lesson learned from the pandemic and how to beat the top entrepreneurial "killer". (16:37)
• A lesson that all site that is a member must learn from Disney's theme parks. It's the main differentiator between a website that slowly withers and dies regardless of what other strategies you do, as opposed to one that expands and grows almost effortlessly (25:32)
• It's the "Kodak" Testing. How even the color of the pavement in the theme parks was rigorously tested to subconsciously lure visitors in. And how to implement this concept to your online courses, sites as well as memberships to improve the sales (26:43)
• What is the method by which Disney uses "fake smells" to encourage parents to visit the theme parks. Disney actually invented a device for this purpose. Andrew discusses how to use the idea and incorporate it to your online classes and memberships in a genuine way to improve conversion (29:36)

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