Episode 5 of the podcast: Andrew Lock - Top Marketing Expert Explains Walt Disney's Entrepreneurial Secrets - WordPress Membership WordPress Plugin for Membership Sites
[PODCAST] Episode 5: Andrew Lock - Top Marketing Expert Shares Walt Disney's Entrepreneurial Secrets
On this show, we had the opportunity to chat about the story of Andrew Lock. Andrew Lock explains how the journey he took from being cameraman at the BBC before becoming an eminent figure on the internet in terms of online marketing.
You'll want to read Andrew's work "Walt Disney's Art of Business" and discover how to develop a stronger business (including websites for membership) with the Magical Marketing Strategies of Walt Disney.
You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com
Here are some highlights and things you won't want to miss in the show:
- The unbelievable story of how the former BBC cameraman used his unique ability to connect with online marketing titans such as Yanik Silver, and Dan Kennedy. He created a successful online business, and became one of the big names in online marketing. Starting as a complete nobody. If you've ever wondered whether you could do that the way, this story of his will let you know That you are able to. (0:00)
- The clever way Andrew Lock got a free membership in Yanik Silver's exclusive and highly coveted mastermind group. This method to potentially land events, interviews, and free products and even get your products promoted by some of the most famous names in online marketing. Imagine the boost in sales that would give your business. (1:06)
- Andrew Lock shares the dark feeling he experienced through the pandemic, and how he was able to pull himself from it. Also, how you can use what he learned to help you through the difficult times of your career and life. (17:31)
- The key to almost effortless the business world is to be successful. Almost everybody gets this wrong and this leads to endless frustration and suffering. Follow Andrew's advice and the success, motivation, perseverance and consistent within your company is nearly certain (10:21)
- A virtually unnoticeable problem with your website is almost certain to kill your conversions this second -- and how you can utilize one of Walt's closely-guarded entrepreneurial secrets to get it fixed quickly (30:37)
- A sneaky way Disney basically "manipulates" children into influencing their parents to go to Disney theme parks. Additionally, learn how you can use this tactic legally in order to increase the sales of your online course (29:13)
- The most serious mistake that Disney's new CEO has made that could have Walt lying in his grave. Learn the right way to handle a recession (33:18)
- The key to success in your online business. The answer is simple... Follow this and you'll get interview on podcasts. Don't and you'll almost certainly remain in the struggle (37:47)
- The M_______ test. An easy way to determine if the subject that you are teaching is a suitable choice for a membership website (Plus, an even easier method to locate a virtually unlimited number of interesting subjects and great content ideas you CAN build a membership site around) (39:33)
- The nefarious trap most new entrepreneurs fall into that makes them struggle, often for years with many NEVER figuring it out (This may hinder your progress right this moment) And an easy way to stay out of this. (10:43)
- "I________ kills entrepreneurs". A hard lesson learned from the pandemic and how to defeat the number one entrepreneur "killer". (16:37)
- A lesson that all website that has a membership needs to take from Walt Disney's theme parks. It's the main distinction between a site that slows down and eventually dies no matter what else is tried or a site that continues to grow and grows almost effortlessly (25:32)
- "The "Kodak" test. The color and even the pavement at Disney's theme parks is extensively tested to draw visitors in. And how to implement this concept to your courses, websites, and memberships to boost sales (26:43)
- How Disney utilizes "fake scents" to encourage parents to purchase tickets to its theme parks. Disney literally invented a machine that does this, and Andrew shows how you can take this idea and apply it to your online courses and memberships in a genuine way to improve conversion rates. (29:36)
After you've heard the entire episode, it would assist us in reaching more people if you could do two things:
- Leave a 5-star rating/review If you have gained anything from the episode
- Share this episode with your colleague, friend, or any other person could benefit from it
Are you thinking of starting an online membership website or to see if your existing site is the best possible model? If so, take a look at the following resource:
Take a look at the 10 Membership Models Video
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