Embed videos onto your website (from Wordpress to Wix) |
At this point, we're all probably aware of the power of video for marketing -particularly when it pertains to ecommerce sites. However, what you're not aware, however, is how to incorporate video into your website in a manner that extends average site duration and boosts conversions during the process.
If this is the case for you, then you've come to the right place. This article has all the information you need to know about how to embed videos onto your website. Let's dig in.
What is the reason to embed videos?
Google Analytics data shows that customers who convert experience more than 10 times the average session time. The longer they stay visiting your site and the more chance your site has of making a sale.
That means you should be trying to keep users visiting your site (and interested) for as long as possible. The addition of video on your website is an excellent way to improve your average session duration -- as well as boost conversions by a significant amount. For example, Marketer Blake Aylott observed a 100 percent increase in the amount of time spent on a page after adding a single video on a website's homepage.
In addition, people who see product videos are anywhere from 64 to 85 percent more likely make a purchase. The inclusion of video on your website is a must in terms of increasing conversion rates.
Embedding videos vs hyperlinking or uploading videos
Perspective: once you realize how transformative video can be to your site's analytics and website, it's time to incorporate an video on your site. Three options are available:
- The video can be uploaded directly onto your website
- Links to the video
- embed the video
So, how do you choose which option you should use? Directly uploading the video can make your site slower. It's no secret that slow the speed of your site can increase the rate at which people visit your website You don't want to take this approach.
If you embed videos on your site viewers must leave your site to watch the video on a different tab. This leads visitors away from your page and defeats what the point of video is for extending the time on your website.
It's true that embedding is the best combination of both. It's the Hannah Montana theme song* When you embed a video, the video player shows up on your site just as though it had been downloaded, and there's no need to worry about it slowing down the speed of your website since it's stored somewhere else (like on , for instance). It's the perfect option to bring users to your site -- and to keep them there.
There are many benefits to embed video. They don't end there, however. Here are a few additional reasons why you should embed video to your side:
- SEO. Embedding video offers you the opportunity to optimize the title of your video, its description as well as transcription.
- Bandwidth and storage limitations. Because your video is hosted somewhere else it doesn't need to fret about using the bandwidth of your website or storage.
- Video quality. When you host your videos on platforms like YouTube, each video is optimized for the best possible viewing experience depending on the Internet connection.
How to embed videos
Learning how to embed videos is super easy. All you have to do is follow the instructions below , and you'll soon be in the process of embedding the first video you've ever embedded. To make it easier, check out the video tutorial below to get familiar with the procedure.
Step-by-step: How do you embed your YouTube video?
- Share or embed the link
Hit embed on your video settings or hit the Share button (the tiny paper airplane) on the video player itself.
- Paste the embed code onto your site
Then, click the embed code icon and paste the generated code on your site.
- To share the videos straight from
If you are directly embedding your videos on any social media site then you may use buttons on social media to help you embed videos onto your preferred platform. Just remember to copy/paste the latest embed code in order for them to go into effect.
- Make your own video player
Prior to embedding your video ensure that you have customized your video player by hitting "Player" at the top right-hand side of the video webpage. This allows you to control the version of the video your site's audience sees.
To get them, go to the "Embed" section of your video settings. You can modify the embedded player as well as make a preset to ease your life. Then, click"Embed Code" in the top right corner "Embed code" button in the top right-hand corner. Copy or paste into the desired location.
How can I embed YouTube videos?
In order to learn how to embed videos on YouTube begin by going towards the YouTube play page. Click the Share button, and finally selecting Embed. Next, all you have be doing is to duplicate and embed the code.
In order to personalize the embed YouTube video, you are able to alter the controls for displaying/covering or have your video start from a certain date and time. To customize further it is possible to include autoplay, color, language, looping, and additional parameters in the iframe embed.
How can I embed a Facebook video?
Embedding a Facebook video is incredibly easy. When you find a YouTube video that you would like to embed, all you need to do is tap the three dots located in the upper right-hand corner and press "Embed".
You can even include the full post when you click on the checkbox. Doing this allows you to add the video to your site, along with the caption that goes with it.
How can you embed videos to the Shopify site
The first step to adding a video to the Shopify website is to duplicate the embed code for the video. You do this on whatever source the video came from (like , YouTube, Facebook, etc. ).
After that, login to the Shopify administrator dashboard, then navigate to the page you want the video to be shown on.
Once you're on the right page, choose an editor that is rich in text. Then choose the icon for video in the toolbar. An open window should be displayed with an area to add an embed-code. Once you've added the embed code, just press "Insert video" and you're done!
Add video directly to Shopify using
Shopify has a partnership with which makes it easier to embed a video to your website. When you're creating pages on your Shopify site, you'll need to copy the video URL that you wish to include and paste it directly into the page builders. Just copying the URL will instantly embed the video onto your site.
How can I embed videos within WordPress
In terms of embedding videos in WordPress, you have three choices: Use an embed-code, copy/paste an URL choose a plug-in for a specific video format
Option 1: Apply the embed code
You can embed the code in case you want to customize the display of your video or your video is hosted in a WordPress-compatible platform. automatic embed tool doesn't support.
In order to embed the code on your WordPress site, go to the Text editor, where you can alter the HTML of your site.
Find the spot within your HTML where you want your video to appear and place your cursor in that spot. Then, copy the embed code and paste it onto the appropriate spot. Press Publish to save your work . Check the preview of your page to make sure your video is active and placed in the right spot on your page.
Option 2. Copy/Paste
In the event that you're using a video hosting platform such as it, then you do not need to use the complete embed code. All you need to copy and paste the embedding URL, and then paste it into the Visual editor on WordPressThere is no need to code!
Option 3: Video platform plug-in
WordPress can also allow users to download plug-ins directly into the platform which make embedding videos easier. Some of the available options are YouTube, and Dailymotion.
How to include a video on the Wix website
Learning how to embed videos on Wix websites Wix website is the same procedure as similar to WordPress. If your platform for video is compatible with Wix and you have the option to embed the URL of your video. If not, you'll have use your video's embed code.
Option 1: Use the Embed Code
Copy the embed code for your video. Next, open up your Wix Editor and select "More" to search for the HTML iframe. Insert your embed code in the iframe, press "Save" Then, your video should be live.
Option 2. Copy/Paste
To copy and paste Open your Wix Editor, press the "+" icon and then select "Video." Then, you'll choose your video hosting platform, under "Single Videos Player." Then, select "Change video" and paste your video's URL. You can customize your control and playback options through the adjustment of toggles. You can also include your video's description in the "What's on the video?" field.
Wix allows you to alter the size and position of your video- all you have to do is drag and drop. Make sure to press "Save" prior to exiting the editor.
How do I embed a video on Squarespace
Adding a video to Squarespace follows a process pretty similar to the platforms above. There is still the possibility to embed a code or URL.
Start by opening the web builder and then adding a block which supports video. After that, you can either copy and paste the URL, or use the embed button to copy the embed code.
Customization options available on Squarespace is limited. The user can modify the title and description of the video and include your own thumbnails by disabling the "Use Thumbnail" circle. When you're making use of embed codes, you can take advantage of the more advanced display settings that are provided by your host and also enable autoplay.
Videos of various types to put on your website
The ability to have a variety of videos that are embedded into your social media and website can help you optimize your customer's engagement in a holistic way. Here are some examples of the different types of video content you could create that you intend to integrate on your website's presence.
Videos about our company and the 'about us' videos
Product explainer videos
Making product-related explainer films that walk the user through the directions for and/or details about the product are crucial to any strategy for digital marketing. Concise and clear, these video explanations of products allow customers to absorb the information about your product or service effortlessly.
FAQ videos
FAQ videos are designed to answer questions potential customers may have regarding your service or product and offer immediate responses. Making a FAQ video can be an effective way to connect with your audience and promote trust in your brand.
Testimonials and case studies
Creating a video that highlights customer quotes or experiences regarding your company is a great marketing tool to engage consumers. You can try this strategy now with one of our incredible testimonial templates.
Event trailer videos
Are you hosting an interesting webinar that you'd like to advertise? Speaking at a conference you'd like your customers or colleagues to learn about? Create an event trailer to draw attention of your intended audience about the event.
The time is now to get started on creating
Embedding video on your site is easy once you understand the steps that are specific to the platform that you're working with. Making sure to incorporate some videos on your site will draw customers to your site and retain them on your site, increasing the chance that they'll purchase an purchase.
Once you know how to embed videos to your website (and the nuts and bolts of embedding the video on other platforms that are popular) It's time you start making professional-quality videos!