eCommerce Terms You Should Know To manage Your Digital Company

Marketing experts are quite skilled at interpreting jargons, don't they? We love talking about our KPIs, ROI, and margins. When we're discussing digital businesses that include fulfillment, processing and processing that occurs online, you'll need terms that are new that you must be aware of in order to keep up.

You don't just need to understand the basics of accounting and business, However, you should also know about online marketing, programming, and the terms used to convert in order to keep track of and improve your company. In the event that you're wondering "That's a lot of words," that's exactly the case. But don't worry, we've come up with an electronic-commerce glossary that includes all the terms and concepts you need to understand to run the success of your online business.

A

Affiliate links An individual URL that has an affiliate's ID and username. Affiliate links are used for tracking traffic that is directed towards the site of a retail store.

Affiliate marketing A form of marketing based on performance that pays partners (also known as affiliates) for each client or client referred to via the affiliate's advertising efforts.

Amazon Marketplace  
  The most well-known 3rd party e-commerce platform. The Amazon Marketplace Marketplace Amazon Marketplace can significantly boost volume through your online store. Amazon is charged fees for every purchase via the Marketplace. They also offer Fulfillment by Amazon where they handle the fulfillment process for your business at an additional cost.

App programming interface (API)  
  Subroutines that include definitions, protocols along with tools used to develop applications software. An API could be used to create a web-based operating system, hardware, as well as a software library.

Authorization  
  Security mechanism to determine the authenticity of a specific account within the payment system is able to hold enough cash to finish the transaction.

Authorized reseller  
  An authorized reseller with a brand's approval or designation who can sell digital goods directly to customers on the brand's behalf.

Average order value (AOV)  
  A person's average cost is the amount he spends during a typical trip to a company. The AOV can be determined by subdividing the number of customers who have placed orders by the total revenue of sales.

B

Office Back  
  An organization's business operations include VAT, sales tax and billing. Additionally, it handles processing orders as well as online payment.  The platform's complete system manages all back-office operations for clients.

Blog  
  Blogs are an online publication with information that is relevant to the marketplace. Blog is the result from "web" and "log." A blog must be an integral part of your online store. The majority of e-commerce platforms come with an integrated blog function, so it is possible to attract traffic and hyperlinks to your store.

The bounce rate  
  The percent of site users who leave the website after having only one page.

Bundling  
  A concept of marketing in which the company offers a range of related products or services and offers them as a package solution, often for a discounted price.

Businesses to businesses (B2B)  
  Business-to-business refers to the transactions that are performed between business entities and individuals, not between them and companies. customers.

Business to consumer (B2C)  
  It's a transaction or business carried out by a company directly in addition to the consumers that are customers of the item or service.

C

CTA (CTA)  
  Marketing is a concept of communication that entails an instruction delivered to an intended target audience to convince the audience to take immediate action. Examples are "visit now,""" "learn more,"" "sign up,"" as well as "subscribe."

Capture  
  The procedure of collecting money from a transaction process after it has been authorized.

Chargeback  
  A credit card provider for a retailer to pay back the amount of loss incurred due to the fraudulent or undisputed purchase.

CMS, a content management system (CMS)  
  Software for computers that permits the creation and modification in digital media. Most of the time the software supports multiple users in a group.

Conversion  
  A term used to refer to a particular procedure a client can undertake. A website customer can complete form for downloading an eBook after which, by clicking"Download", they are able to download the eBook "Download" button, they are converted to being the lead. "Conversion" refers to the act of turning a lead into a lead "conversion" could be applied to the person who has become a client.

Conversion rates  
  The proportion of people who come to the site that turn to customers.

Cookie
  A tiny and tiny file that is saved in a computer of a user's mobile device for as a storage device for data about the user's interactions with a particular site.

credit card  
  A credit card utilized by customers (cardholders) for the purpose of allow the user to make payments to the seller for goods and services, and according to the contract the cardholder has with the card issuer to make payments in the amounts they pay as well as any other charges agreed upon.

Cross-sell  
  The act of selling a new item or service to a customer that is already one of their customers. It is essential that the new product or service is able to increase what the purchaser gets from the business.

Currency  
  The term "currency" refers to the type of currency that is used to pay for goods and services (monetary units) used in everyday life particularly in the country. They include US dollars, British pounds, Australian dollars as well as European Euros.

Cost of acquisition for the buyer (CAC)  
  The concept is increasing in popularity, due to the increase in Internet businesses and online marketing campaigns that are observed. This is the method of convincing a prospective customer to purchase a item or provide the service.

customer relationship management (CRM)  
  A CRM system allows businesses to keep track of relationships with potential and existing clients. It keeps important data as well as information about each individual, which includes contact information along with accounts, leads, and sales possibilities all in one place.

D

Dashboard  
   A user interface. The dashboard provides brief overviews of important performance indicators that relate to an objective or business procedure. Dashboards are usually displayed via a website page that is linked to a database that allows the report to be continuously and frequently updated.

eCommerce digital  
  A type of e-commerce utilized by a company that delivers and sells products online. It is exclusively concerned with trade of electronic goods.

Digital media  
  Technology and content. This refers to all media that are encoded in machine-readable formats. Digital media can be made or watched, modified, and stored in digital electronic devices.

Directories  
  An online catalog of web sites, which includes online stores.

Discount  
  Reduced cost of services and goods. The company reduces the price of their product or service by a certain dollar amount or percentage.

Domain name  
  The address that is the root of the page. For example, www.myshop.com.

Management of dunning  
  It's the ability of a recurring billing solution to manage the process and the communication associated with expired payments, failed payments or renewals. The system includes Dunning Management tools that help customers automatically be informed of payment issues that are recurring.

E

Ecommerce  
  It's the method that involves buying or selling products or services online. E-commerce encompasses mobile commerce, electronic funds transfers as well as online transaction processing, electronic data exchanges, the management of inventory systems and automated system for data collection.

F

  It allows global subscriptions and payment for thousands of software-related businesses across the world. Our e-commerce platform from beginning to end is specifically designed for businesses that offer content, software or apps over the web.

Fulfillment  
  It is the fulfillment of the need or requirement. A platform, for instance handles the delivery of software, digital content and other digital content. for the purchaser on behalf of the vendor.

G

General Data Protection Regulation (GDPR)  
  A new EU law has replaced the 1995 EU Data Protection Directive (DPD) to improve the security of personal information of EU citizens. This regulation obliges businesses as well as organizations to adhere to specific rules regarding the collection and processing of personal information.

Google Analytics  
  Analytics is the industry standard, Google Analytics is a program that's free to link up to your site and monitor visitors to your site as well as the interactions between them and funnels as well as objectives. Google Analytics provides invaluable insights on your website and serves as an underlying basis to determine strategies for growth.

Google Keyword Tool  
  A free keyword suggestion tool which uses information from Google result pages. Google searches to suggest the most relevant keyword suggestions to an URL or category.

Google Trends  
  Instrument that displays the amount of time a particular term or keyword is frequently searched by Google. This lets marketers easily evaluate keywords and words. The report also shows from where searches begin and the number of searches over the period of time.

Google Webmaster Tools  
  The most important way to interact with Google as a site owner, Google Webmaster Tools gives the evaluation of your website as well as the Google ranking by Google to aid you to tweak and enhance the performance of your website for better results.

Gross Value of the Transaction (GTV)  
  The word refers to the entire amount of sale that can be transacted through the website. This sums up the expenses incurred by customers within the specified time frame.

H

Hyper Text Markup Language (HTML)  
  Markup is a markup language used in the general case is employed to construct web pages and web applications.

I

Integration  
  The expression "typically" is a reference to the process by which two separate programs, systems, and so on. could be connected so that the data in both systems become an integral part of a bigger system.

Internet of things (IoT)  
  The physical device network like vehicles, household appliances as well as other objects that are infused with electronic components, software sensors, actuators as well as other types of connectivity, that permit the objects to be connected and exchange data.

J

JavaScript  
  A programming language designed for computers that uses object-oriented programming commonly used to create interactive web-based browser effects.

JavaScript Object Notation (JSON)  
   A lightweight data-interchange format. It's built upon a subset that is part of the JavaScript programming language.

K

Key Performance Indicators (KPI)  
  The measurement of a value which shows the effectiveness of an organization in achieving its objectives in the business.

L

Page of Landing  
  A website page shown when a hyperlink is clicked to a pay-per click ad an email, or a specific URLs that are displayed as an offline advertisement. The landing pages contain content that is directly related to the link the user clicked.

Lifetime value of a customer (LCV/CAC)  
  The net profit estimate which is due to overall future relationships with the client.

Limited Liability Company (LLC)  
  A corporate structure whereby the employees of the business do not have personal responsibility to the company's debts or liability.

Long Tail  
  Chris Anderson's view that markets and online markets tend to cater to specialties and away from mainstream general-appeal things.

M

Margin  
  The distinction between a item or service's selling price and its price of manufacturing or to the ratio between a company's revenues and expenditures.

Marketing Automation Platform (MAP)  
  Technology and software that assist marketing departments and businesses to more effectively market using multiple channels over the internet as well as simplify routine tasks.

Merchant  
  The person or the business that sells goods or services. An online merchant is online-based vendor means any entity selling items or services only through the Internet.

Merchant Account  
  A bank account that permits firms to accept payment by credit or debit cards.

Micro-payment  
  A transaction that involves the exchange of a tiny amount of money in exchange for something available on the web, for example, an app download, a service or internet-connected content.

Microservices  
  An approach to software development A variation of the service-oriented (SOA) architectural style that creates an application as an assortment of loosely connected services.

Multi-Channel Ecommerce  
  It's the practice of offering products or services on a range of channels and ways including mobile and on-line.

N

Net Profit  
  Actual profits, after the work-related expenses that isn't part of the computation of gross profit was realized.

Niche  
   A small, distinct market segment.

O

Organic  
  Search results that appear according to their relevancy to the question and not results that are paid for that appear because the site owner has bought an advertisement from a third party or has paid for the privilege of being featured.

Outsource  
  Employing third party providers to manage particular aspects or operations of your company on your behalf. Outsourcing is a great choice for everything from web design to logistics and fulfilment.

Overhead  
  These are the costs that continue to be associated with managing an enterprise.

P

PageRank  
  Google's Page Ranking System that emphasizes the importance of inbound links when determining a page's importance.

Payment  
  The act of paying someone or some thing, or to receive or be paid. The amount that is due or due.

Payment Card Industry compliance (PCI)  
  Security standards created to make sure that every business that takes, process, store or store credit card details keep their data secure.

Payment gateway  
  Merchant service offered by an application provider  which allows either credit or debit card processing for companies that are digital such as online retailers, bricks and clicks, or traditional brick and mortar.

Payment processor  
  It is a company that is usually a third party, that is appointed by a merchant to manage transactions via different channels, such as credit cards and debit cards that merchants use for acquiring banks.

PayPal  
  The world's most prestigious, highly-rated processing company for payments. This is the top choice for the vast majority of customers that pay with credit cards.

Pay Per Click (PPC)  
  Online advertising is a type which allows you to bid to attract highly specific traffic. You pay online for each visit to your website instead of paying for impressions or other metrics.

Plugin  
  A computer component that performs a particular function to an existing program. When a program can support plugins, they allow modification.

Point-of-sale (POS)  
  The transaction between a retailer and a client when a product is bought, usually with a point of sale system to complete the transaction.

Q

Quantitative Metrics  
  Information is reported in numbers for instance, visits, click-through-rates and the duration of time on a website.

Quantitative Metrics  
  Information that evaluates the value of an interaction with a client which could be subjective. They typically are based by analyzing customer feedback, interviews, and surveys. These data are then incorporated into an overall score which is used to determine the effectiveness of the marketing campaign.

R

Recurring billing  
  If a business automatically charges the card holder with a certain amount of goods or services, it will be charged on a set program.

Return On Investment (ROI)  
  The ratio of the net profit and the cost of an investment that results from the investment in a resource.

Revenue  
  The amount that an enterprise actually earns in its regular commercial activities, such as selling products and services to its customers.

Roadmap  
  Strategic plans that define the intended goal or goal along with the main actions or steps required for achieving it. Also, it functions as a way of communicating and also documents that explain the strategic reasoning behind both the goal and plan.

S

Search Engine Marketing (SEM)  
  Online marketing that increases the visibility of a site's website on a search engine results page (SERP). This is achieved through making the site more effective by using strategies to improve indexing, and also by paying for paid search ads.

Google Engine Optimization (SEO)  
  The procedure of making your site as well as creating links is an SEO-friendly manner so that your website gets the highest possible rank in relevant SERPs.

Search Engine Results Page (SERP)  
  The creation of a page happens by looking for specific keywords using Google. SEO refers to the method to move a website up the search results, meaning your website can be viewed from the first page . or as close as possible.

Social Media  
  A variety of social media sites through which companies can reach out to viewers through ads or an entire social media plan. Facebook, Twitter, Google Plus, Instagram, Pinterest, and others are all examples of social media platforms.

Social Media Marketing  
  The phrase "social media marketing" is used to describe Internet marketing, which promotes items or services via social media. In addition, it's often referred to as Internet-based word-of-mouth marketing.

Software Development Kit (SDK)  
  A set of development tools that allows the creation of applications for the specific software package software framework, or hardware platform.

Shopping Cart  
  The site visitors can pick items that they would like to buy.

Software  
  The operating software and other information that computers use.

Software as a service (SaaS)  
  The delivery and licensing model where software licenses software on a subscription basis that is hosting is centrally. It's usually accessible through a user via the web browser. In some cases, it's referred to as internet-based software, or on-demand software and hosted software.

Split Testing (A/B Testing)  
  Testing models that let marketers concurrently test two aspects (often labeled"A" as well as "B) with the aim to determine which version of the web page's content, ads or design produces the most effective outcome.

Subscription  
  This is access to a particular item or service during the stipulated time.

T

Traffic  
  The amount of people who come your site from different sources. This is known by the "input" aspect of the equation for e-commerce. A higher volume of traffic generally results in more business which is similar to the foot traffic that occurs in brick and mortar stores.

Transaction  
  A situation where you are buying or selling a good or service.

U

Usability  
  The ease and efficiency of your visitors' abilities to utilize or interact on your site. It is essential to the quality of the user experience , as is your conversion percentage. The same principle applies to users' experience on tablets or mobile phones.

User interface (UI)  
  The process that lets a person and computer system communicate specifically, using input devices and software.

Upselling  
  A method of selling that can be used to convince a buyer to spend more when they purchase an upgrades, similar products or service.

User experience  
  Experience that is experienced by a user using a product, like an app or a website, has to computers, will have.

V

Value-added tax (VAT)  
  A value-added taxis also often referred to in certain countries as a services and goods tax, is one type generally consumed tax which collects in a gradual way, depending on the increase in value of the product or service at each stage of the production process or in distribution.

Vendor  
  An individual or company that is part of the supply chain offers goods and services for consumers and businesses. The word "vendor" can be described as the person that is paid for items that are offered in place from the company that makes the item itself.

Vertical  
  An industry sector made up of businesses that are similar to each other along with clients.

W

WordPress  
  An open and free-of-cost software for managing content that was developed using PHP along with MySQL. To function, WordPress has to be placed on a website server. This could be included in an Internet hosting service or an individual network host on its own.

WP Engine  
  An industry leader in web hosting in the monitored WordPress hosts category.

Chances are you're going to have to consult this glossary ... often and frequently ... and repeatedly. Save it as a bookmark for your favorite browser to ensure it is easy to access all the essential terms in e-commerce. Your accountant as well as your affiliates will be grateful, I promise it.

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