Creative daily

Each business must have a brand-new video (plus six examples selected by employees)

Dec 10, 2023

The best branded videos to use in your strategy for advertising

1. Explainer videos

After watching your explaining video viewers should be able to locate the information they were searching for. Explainer videos can be educational and are available in various formats to address customers' questions. They walk through the steps to use the product or explain a concept of thought leadership in a talking-head form.

Tip

Explainer videos are great for support documentation and answering frequently asked questions throughout the buying process.

A key characteristic that a great explainer video has is that it isn't sales-driven. You shouldn't be trying convince someone to buy some product. Instead, identify a problem and come up with the solution. You can also address a commonly asked question like in this simple but powerful video:


  Explainer videos are typically very high-level. They are created specifically for customers who are earlier in the sales funnel. They can also be designed for clients in the initial study phase.
 
  To determine what kind of explainer is needed for your marketing videos inquire with your sales representatives what questions they answer on an everyday basis. Get to know your customers and the issues they're having and.

If you're about to launch a brand new product, and you need to produce an video explaining the product meet with your product marketing team to decide on the most important aspects to highlight as well as the most effective way to convey this.
 
  Animation and illustrations can be a great means of promoting product improvements or even complex concepts that benefit from visualization.

For a compelling explanation video, consider these suggestions to keep in mind:

  • Be sure to know the strategy and plan it around your audience.
  • Be easy to understand. Don't waste time on unnecessary details or images that divert attention from the primary message.
  • Maintain a professional and helpful tone.
  • Incorporate captions that aid accessibility and preference of the user.

Staff Pick example

The fun is with this docu-style, informative explanation video of 2020's Norco Optic. Bryan Atkinson flies down the roads in Interior British Columbia while narrating the ways he tackles terrain by using the bikes capabilities. It's all the bike takes, the rider, along with the environment.

What is it:This video perfectly captures the experience of using the product at an expert stage. The intended audience includes: Outdoor enthusiasts or adventurers, as well as bicycle riders. The film is brief, however, it is visually stunning.

2. Videos for promotion

A promotional video, sometimes referred to as a promo film, helps to create the brand's awareness. It's about creating excitement or teasing an event with an easy video.
 
  Promo videos are a short glimpse of the future intended to attract attention and drive traffic to the social media channels or other. Effective promo videos are concise, engaging and swiftly establish an impression (hopefully one that's in sync with your company's ).


  Promo videos can also be an excellent opportunity to connect with key creators your audience has heard of or is a big fan of. If you reach out to creators, you are able to grow your reach.

Staff Pick example

What is it that makes it work: Well, Raheem Sterling. And, contrary to the suggestions above, this promo can be quite longhowever, its length provides way to comedy in the scene that is taking place. Are you of the opinion that laughing is the best way to sell a cellphone? We think so.

3. Story of the brand and BTS videos

A brand story video is basically an "get-to-know-me" video, or an ancestral story about your business.
 
  If you have the right budget and the right team, a Brand Story video can serve as a key marketing resource in the years ahead.
 
  Stories for brand videos need to be executed correctly, so prior to starting production, be sure to have an outline, a storyboard, and a script prepared to go.
 
  By presenting the help of an behind-the scenes video viewers can have a peek inside your brand. They look at your team and the process you use to get tasks accomplished or demonstrate the methods which are employed. They may also provide an promotion or event with a new perspective.

4. Webinars

What are you required to be aware of when creating a successful webcast?

Be sure to focus on the content that you provide, design the best experience possible, and figure out ways to engage your audience.

5. Case study videos

6. Narrative brand content

The narrative video is an account of a narrative with the intention of entertainment. That's it.
 
  While all of your company's videos are supposed to be entertaining, they don't need to be the sole purpose.
 
  The narrative video for brands gives an account. Contrary to a narrative video for a company, a narrative video requires you to mention your sources. More of a typical ad design, commercial video clips have a motive to their product which is greater than their business.
 
  Most brand narratives tend to focus on more broad subjects like family unit affection, love, compassion, and dedication. They follow an outline. The story is framed by an introduction, final climax, then finally resolution. We're given a character, who changes.
 
  Use of brand narratives content could be utilized to introduce or expand upon the slogans of Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


  Rimowa employs this same method to pull at your heartstrings with its unforgettable advertising campaign for travel. It's a film about luggage, traveling, and phone calls that are lost.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. We learn about the individual's case that is a victim of the system, sharing their experiences and victories and tragedies of their lives. The narratives feel personal and entice us to a narrative without having to have a background knowledge of the item or the company.

7. Branding campaigns that are creative and creative

An umbrella category that covers commercial videos that don't fit to other channels. The purpose of creative brand videos is they take an approach that differs from an unstructured video for marketing. There isn't an exact formula utilized to produce such a video. It's merely a matter of staying committed to a concept that you are committed to, and which is in line to your branding.
 
  Businesses that want to be proactive and create something new, take a look at the agency, directors or teams that have created some of your most memorable creative videos. Get in touch with them to find out the ways they worked with their clients. What was the deadline and budget? What contribution from an artistic perspective are you hoping to gain? Decide the size of the video-based marketing campaign. Does it have to be linked to an event? Rebranding? Are there any particular items?
 
   Staff Pick examples


  It's a bit difficult to pinpoint the kind of film "Obscura" could be as it's a possible art film disguised as commercial. This is an excellent illustration of the way a business can trust an artist to handle the image of their brand with passion and creativity.


  A reading from Mary Oliver's poem "Wild Geese" in beautifully captured mornings across the North Coast. In capturing the wonder of nature the Patagonia Australia video has everything exactly as it should be.

What it does: Surprising your audience is a good thing. It signifies that you will be different from other websites.

Every business of any size can make impressions with its content library of powerful and engaging video clips for brand. Your job is to translate your distinctive vision and mission into every type of video while keeping the customer at the heart of it.

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