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Develop an audience with no burning out: Three methods from the coach for mindset Becky Mollenkamp |

Dec 16, 2022

Find out more about the mindset coach and long-time Becky's Mollenkamp's successful and tried-and-tested strategies for attracting more people and not burning out.

Becky Mollenkamp is an expert in coaching for mindset that helps people change from an owner of a smaller-scale company to CEO, and build profitable businesses that do not burn out. Thanks to her Gutsy Boss brand, she has helped thousands of customers let go of the 'shoulds and define success using terms that they like.

With nearly 20 years of working experience in the business world, she has also been managing a content marketing agency which made six figures before starting her own business coaching in the year 2015. Becky learned what works best for her, in terms building a customer base.

Three fundamental principles guide Becky's marketing:

It's not essential to stay current with the most recent trends in social media technologies.

Select long-term strategies instead of immediate pleasure

Maintain your peace of mind when you work, and develop an organization that lasts.

There's an impression that a growing trend in the field of marketing can be seen every day. Inability to keep pace may leave you feeling overwhelmed and disconnected from the goals you want to achieve. Becky is making the conscious choice of focusing more on the strategies and techniques that are working for her.

In the present the present, it's time to eliminate social media platforms that cause more stress than they bring what they promise.

"I am getting to the end of my abilities in social media,"" she tells me. "I've taken myself off of Facebook This is a great feeling. It's the same for Instagram. Instagram isn't a place that I'm spending much of my time in."

Becky's principal principle of thumb is to get out of the "shoulds can also be applied for social media. Particularly when doing too much at once.

"It gets to the point where it feels like a lot. The next step is to build the TikTok initially, and then I have to create another reel... including a photograph along with video. Also, I need to come up with some thought-provoking ideas for having an Twitter account. Twitter. Also, I must have some kind of Medium account. This isn't enough." Becky describes.

"I consider that we're getting close to exhaustion as we are a species. The people are beginning to think, 'I have to make a change in one aspect.'"

Instead of making something entirely new by scratch for every platform, you can come up with innovative ways to utilize your previous work. For instance, you can, convert YouTube videos YouTube video into smaller segments in order to make them suitable for TikTok and Instagram Reels. Videos transcripts could be used as the basis of a newsletter or blog post.

What occurs in the event that you are the one toown your following? They interact with you via channels or methods that is you are in control of such as an email newsletter, an online community, or even a site.

This is how Becky discusses the importance of email marketing to control the clients you serve.

2. Be sure to choose the long-term strategy instead of instant satisfaction

Over the course of nearly two decades in the business world, Becky is aware of strategies that have proved to work for her. Becky returns to traditional methods that have proven to be effective -although they're more costly to pay back.

If you're trying to build your company you may find yourself looking for methods to market that yield quick. You're likely to feel dissatisfied if you don't see instant results. However, strategies that take more time and energy in the beginning are ideal for building stronger and more lasting relationships with those who you'd like to touch.

The type of work Becky is able to do requires vulnerability as well as the sincerity of her clients. Therefore, they must feel comfortable working with her before the coaching. Regular communication via her weekly email newsletter will help build confidence.

"Before clients attend individual sessions in my presence I usually have them included on my list of email addresses up to six months or a one year period," the woman explains. "I'm often emailing them and for the clients to get acquainted with my personal style. Certain clients will choose to invest in small projects, but over the course of time, those who will be my own clients may decide to engage in coaching."

It's the Gutsy Boss Podcast is yet another crucial component of Becky's plans for a long-term success. "That's necessary for a short amount of time before you can earn money," says Becky. "I've hosted my podcast for the past four years, and I'm just reaching the point of each month seeing increases in my audience."

SEO refers to the method of making your site's contents and making your site, website as well as products more easily accessible for users via search engines. It is the content that is optimized appears more prominently in search results when typing into relevant terms and phrases. If you're able to increase the quality of your content, the easier it is for people who are interested in your content to discover it within the results of a search.

Becky was the creator of the agency that created a content marketing service prior to becoming an instructor, as well as SEO trainer. SEO has stood up to the challenges of a career.

"SEO is a tried and well-tested method which has proven to be effective," she says. "SEO is a long-lasting game but also an investment that yields dividends. Instead of putting out something that has a shelf life of two seconds, SEO has an item which lasts for many years."

In addition, as she improves the blog's web-based and blog-based content while keeping her audience's specific desires and needs with an eye on the future, new customers can find her blog through search. Once they do it, the advantages her blog offers as well as her unique insight can keep them returning for another glance, registering, before eventually turning into customers.

"I came to be the best candidate because there was nobody else than me that responded to similar questions in exactly the same way. If this was the only decision they had to come to, it was my answer that resonated. So, I answered what they want to listen to it. They're then going to want to work with me."

Then, Becky finds herself networking (what Becky calls"an "old way to market") and employing the networks to meet prospective clients.

"Getting involved in conversations with my current network, and making old-fashioned connections in person to establish acquaintances... having the ability to to get into the eyes of others has proved immensely beneficial, be it meetings or simply doing work with other people," she says.

What's the most common thread that these different strategies for enhancing audience participation share the same thing in common? They can help Becky maintain a vital work-to-time equilibrium that has become more crucial in the last several years.

3. It is safe to be at work and grow your business to last

"It was like suddenly each business was on the internet amid the pandemic. This led to a major burnout" Becky recalls. "I'm getting it from many individuals: We're all kind of burnt out from managing an online business."

Becky is determined to discover ways to increase the number of people who follow her and her business, while not compromising the life she's created. She is determined living the lifestyle she enjoys. "I am a mother of two and I want to live the best most enjoyable time in my life. I don't want my life to be constantly a creation of media constantly."

"How can I make the right decisions to live my life, yet increase my skills?"

The rewards of increased productivity and growth are great But, they can be detrimental for your mental wellbeing.

"I am trying to figure out what I can do to use my time efficiently, and not solely because of the need to do more and more, but because I really want to lead a fulfilling life."

Get rid of "shoulds when it comes to creating an enterprise which isn't right for you.

Becky assists her clients in aiding them in creating companies that don't overload themselves. Becky says that it's the result of years of finding the right balance for her.

The business she has built is far from the first strategy she started in. But the heart and soul of her coaching - helping individuals let go of those "shoulds' that's'shoulds' is a constant in the products she sells, her content, and in her plan for growth.

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