Customize Your Member Account Portal for Powerful FOMO Marketing
The protection feature for the Account Nav Tabs add-on puts the most valuable benefits of your site in the spotlight, bringing your revenue-generating site over the top.
WHAT'S INSIDE Toggle
- Account Nav Tabs Add-On Overview
- What the Add-On Does
- How to Turn Your Client Account Nav into a FOMO Marketing Tool
- The Tab is the Ad
- Customize the Member Portal Based on Membership Types
- Other Revenue-Generating Ideas for Your Account Nav Tabs Content
- Next Steps
The scenario is well-known.
You're headed out for an arc around the terminal after an uninteresting, long time-out, and then you spot the following sign: VIP Lounge - Platinum Passengers Only.
Beyond these doors is the mythical world of burning time pleasures. There are couches that are stuffed as well as cheerful-faced attendants. the occasional tinge of Tchaikovsky as background.
In this case, you and your coach ticket must make use of shabby vinyl, angry faces and a symphony of competing loudspeaker alerts and over-tired infants to keep you entertained over the following four hours.
If you've been a frequent enough flyer, it'll probably be the last time you fly sans-Platinum.
Exclusivity sells!
Giving everything "more" so long as it's worthy of the hard-earned cash it calls for, can be a great selling point - to existing andpotential customers and members. There's real power in exclusivity.
And the power of the exclusivity (what marketers call FOMO) is what the Account Navigation Tabs Protection is all about.
We'll demonstrate how to use this function to transform your client account nav into a powerful marketing tool for FOMO..
In addition, we'll provide ways to generate revenue from tabsto aid you in making the most of the tool.
Before that, let's talk about some history...
Account Nav Tabs Add-On Overview
can be described as the the world's top software for recurring revenue on WordPress. It can be used to manage and create subscriptions, online courses along with others subscriber-based products.
This also enables users to create and run fully-fledged online coaching programs as well as handle complete client management - and all this with an 100% non-code interface.
What the Add-On Does
The page for accounts serves as a member portal which your members and subscribers are able to access when they log in. This portal is in which members can access and update their account details.
The software it comes with a simple set of navigation tabs, that includes the ones you'd expect to see on a standard membership site. It is also possible to create your own tabs for the account page.
It is possible to store every kind of media behind the tabs. Things like...
- VIP Support Access
- Accessible resources that can be downloaded, such as ebooks and white papers.
- Outbound links to outside resources
- ...and almost anything else
WATCH >> create an exclusive members/client area for your website using the tabs for protected accounts on your nav add-on
With legendary Rules function in the mix The navigational tabs of every client's page on their account can become a FOMO marketing powerful tool.
How to Turn Your Client Account Navi into a FOMO Marketing tool
The Tab represents the Ad
It's been decided that you will reserve an hour each on a weekday to be a day where clients will be able to gain "walk-in" the access you provide to offerings - similar to an online version of university professors' hours of operation.
Naturally, providing this type of service would result in cost-effective use of your time, as well as you'd be limiting access to Premium-level users.
In conjunction with Account Nav Tabs protection it is possible to use the tab where Premium users gain access to the office hours of their choice for a compelling advertising campaign, inspiring lower-plan users to level up.
Customize the Member Portal Based on the Types of Memberships
This add on is the result of client requests. It was also a bit of the "a-ha!" moment for our staff. It was discovered that some of our clients actually have multiple membership types.
Think about the airline instance I've provided. It has members who have different membership levels. It also has pilots. Many airlines offer the pilot and crew lounge specially designed for pilots and crew members.
Similarly, a non-profit organization might have members who donate money as well as staff volunteers. Through the accounts Nav Tabs added to your account, it is possible to recreate a distinct account portal experience to each type of membership.
If this happens the donor that accesses the account's page may view tabs that relate to their membership. This could include things like donor history, member benefits, or access to the donor community.
The volunteers could access a distinct account page. It could include a course of training course for staff and volunteers, or a schedule of volunteer activities and other information which is not relevant for the donors who are members.
Additional Revenue-Generating Strategies for Your Account's Nav Tab Content
Special Member Resource: Create tabs specifically for valuable sources like ebooks, videos, exclusive articles. Protect these tabs based on membership levels and ensure that only premium members can access.
Personalized Coaching Content: For sites that offer personalized coaching or consultation tabs, they can be secured and targeted to specific members or specific groups. This will provide a customized experience with resources, assignments, as well as feedback specifically relevant to the coaching program they are running.
Event Registrations and Offers Create the tabs for event registrations as well as offers. You can secure it so that only those who have a certain level or who are in the program for a certain amount of time are able to view upcoming events as well as special promotions.
Member-only forums and Communities: If your site has forums or community boards, a protected tab can link members to these sections and ensure that only members who have the right membership level are able to access these interactivity spaces.
Advanced Training Modules: For educational sites Tabs are a way to unlock advanced training modules or courses for certification exclusively to members who satisfy certain criteria, encouraging members to upgrade or engage deeper with your material.
Beta Features Access Provide your customers an opportunity to experience new features or services before they're released to the public. Secure these tabs to ensure only members who opt-in for beta testing can access these sections.
Financial and Donation Information: For non-profits or community groups, a secured tab will provide financial information including donation history and special updates for donors or members with specific levels of contribution.
custom dashboard and analytics Users can get a personalized dashboard that shows their progress, analytics, or other usage information within your platform. Protect these tabs to ensure members see data pertinent only to their activities and membership level.
Opportunity to Network You can create an area for networking possibilities including member directories and contact lists that is only available to those who are part of specific networking groups or levels.
Archived Content Access Secure tabs that link to archived webinars, workshops and other historical content, making them available exclusively for long-term members, or to those who have achieved certain milestones within your community.
You now know the ways that account navigation tabs could expand your membership options to customers. Let's discuss how you can customize your member portal based on membership.
Next Steps
Any rhapsodic thing is worth being a part of, particularly the FOMO marketing tool worthy of the descriptor. It is particularlyas they relate to your online business performance.
The next steps are easy, depending on your circumstance:
This new add on offers yet another remark to our clients. This Account Nav Tabs add on brings all new opportunities for customers and users. We're excited to see what you'll do with this feature.
Tell us your thoughts. What can you do to leverage customized account portals on your website? Leave a comment below.
Curt Noble Growth Manager Curt is the growth manager at , and is responsible for implementing strategies to empower online entrepreneurs as well as businesses. With a deep understanding of membership as well as LMS websites, Curt's knowledge have been instrumental in guiding countless individuals and organizations towards achieving their online goals. His recent post on how to set GA4 for WordPress GA4 for WordPress is a testament to his expertise in the area. Outside of his position in the company, Curt's vast professional background further cements his standing as a thought leader in the field of digital. Connect with him on LinkedIn to keep up-to-date with his latest insights. SEO Marketing WordPress LMS Entrepreneurship