ConvertKit review: Top (and the most challenging) choices, based upon the previous customers from 31

Jan 7, 2024

In the next ConvertKit review is the chance to speak with 31 previous ConvertKit customers about ConvertKit's advantages as well as the drawbacks, and what drove them to switch to Email.

ConvertKit is a wildly popular platform used by marketers for marketing via email among its creators. It is renowned for its graphic automation tool, pre-designed sign-up forms and landing pages with precise audience data However, is it the right choice for you?

In the next ConvertKit review, we'll listen to the stories of 31 former ConvertKit clients about the features they liked and what aspects they did not like and the reasons they chose to switch to Email.

Email marketing is among the key aspects of running your company online This is how you'll grow your audience, communicate to your followers and market your products as well as services on the web. Important doesn't need to mean costly and complicated.

In this blog post, we present our results as well as cover:

What do ConvertKit's customers like most in their marketing software email

The ConvertKit customers who have previously utilized the software have experienced issues in their products

The reason why some of these customers chose to utilize an advertising platform for marketing via email

While we'd preferfor you to choose but we've tried to offer an honest and fair critique instead of slamming ConvertKit simply because we want you to find what is appropriate for running your business no matter what you choose.

TL;DR

  • In the past, ConvertKit clients were happy that the program was free, but the limitations on features make it an obstacle to use. 37% said ConvertKit's high costs were the main issue regarding the software.
  • Some users liked being able to create complex automated systems but others found ConvertKit was confusing and complicated to configure.
  • ConvertKit offers attractive templates to use for landing pages as also email forms However, the templates can be difficult to modify. For those who wanted more flexibility, they were frustrated.
  • 54% of respondents said the main reason they changed from ConvertKit to another was because they wanted their entire business (email and website, merchandise, etc.) in one place. Its low price of living is the third leading reason that led the people to make a change.

Simple automated systems that do what you want to accomplish with full-featured free plan, as well as endless landing pages that to customize as you'd like. Try Email for no cost now! .

What are the most efficient features of ConvertKit?

ConvertKit is an email provider which allows creators to increase their audience, connect to their fans, automatize their email marketing, and earn money from digital items.

It is possible to start by creating embeddable email opt-in forms as well as standalone landing pages to include people who are on your list of email subscribers. When you're ready to send your email campaign or broadcast, ConvertKit offers a simple email creator and a collection of email templates you can utilize to start or design a custom email entirely by yourself.

You can also build automated marketing campaigns using the help of the built-in visual automation tool and then include tags and segments your customers based on the what they do (like clicking on links within emails or buying the digital item).

Of all these ConvertKit options These are the features which the participants of our poll liked the best:

ConvertKit has a free plan

The no-cost ConvertKit program permits you to create as many as 1000 subscribers. Additionally, it allows you to create unlimited broadcasts. It is possible to create any number of forms or landing pages as you like, however it isn't possible to have access to integrations or automations on this level.

The no-cost plan is an excellent way to get a feel for the basic features of the platform, like the email builder tool and the landing page creator, before deciding to sign up for a paid subscription.

Create visual automations

ConvertKit is well known for its built-in visual automation tool that lets you create exact workflows, routes and funnels for your clients. One of the previous users of ConvertKit particularly said that they liked having "multiple types of funnels and triggers and tags" to use, and the ability to make use of as many segments and tags as you need to control your list of subscribers.

ConvertKit is a great choice for designers who require complex customer journeys with numerous exit and entry points, or require hyper-specific ways to automate the marketing of the products.

Create websites and email templates with pre-made templates

Certain former customers mentioned that they were impressed with ConvertKit's email editor and landing page builder already had templates that they could use so they could make email templates, opt-in page pages, and landing pages quickly.

While there are limitations on what you are able to do to personalize (particularly for pages as well as forms which will be discussed later on) But they appear excellent straight from the box. All you need to do is include your text, images, or even links, and you'll soon be well on your way to achieving the goal.

ConvertKit will also assist you to develop custom email templates which can be reused again.

Tracking and statistics are available for each subscriber

Another area where ConvertKit scores great marks is the audience analysis. A user commented that they were pleased that they could provide "more details about each individual of my audience, including the location they click from, what email they open and so on."

The subscriber will have access to statistics and score (available via your Creator Pro plan) which allows you to gather a wealth of information regarding your customers. It is possible to, for example look at which opt-in forms are the most well-liked along with which subscribers are not interested, as well as which email marketing methods provide the highest level of deliverability as well as the open rate.

We mentioned that you can also use ConvertKit to create unlimited tags and segments to your clients to ensure you're sending the right message to the right individuals.

What were the things that customers didn't find disappointing about ConvertKit?

But, the former ConvertKit users we spoke to were not a fan of the high pricing, the complicated automations builders and the limitations in creating landing page templates.

ConvertKit's cost is very high.

37% of former users reported that their main issue when the use of ConvertKit was the high price fee.

The free plan which has the basic functionality with a limit of 1,000 users. If you're interested in more functions it is recommended to buy a premium Creator and the Creator Pro plan.

The pricing for both plans goes up when the number of products you wish to buy increases. Here are a few examples of the amount you could be expecting to pay for different ConvertKit levels:

What is the primary difference between these two plans?

The ConvertKit Free plan (up 1 000 users), you get:

Unlimited landing pages

Unlimitless kinds of forms

Unlimited TV

Tags to the audience as well as segmentation

Sell subscriptions, digital products and other digital items

Community support

When you sign up with Creator, you get everything in free, plus:

Support for Live Chat and Email

Transfer for free from another software

Automation

Integrations from third parties

Another team member

And with Creator Pro Creator Pro, you can receive everything you need from both plans, and more:

Unlimited team members

The system of newsletter referral

Scores of subscribers

Advanced reporting

It's great having plans that are absolutely free, but it doesn't fit all customers since ConvertKit limits key functions like automations, integrations and assistance to only premium plans.

You'll need to shell out at least $15 a month (for the Creator plan with 300 members) to begin to test automated marketing campaigns or ask for help in the business.

In addition, the visually-driven automation tool is among ConvertKit's most prominent selling points, however, it's not accessible when you're using its Creator plans. ConvertKit can be a huge jump the price of your plan as your wish list grows.

The creation of funnels, automations and automated systems can be a challenge

Concerning the builder for visual automation the majority of users felt that the ConvertKit automations to be too complicated to set up and manage. Some reviewers liked having lots of options. However, some reviewers cited things such as "UI (user interface) was a bit cumbersome" in addition to "segmentation was so complicated" as the top complaints.

While ConvertKit allows for the creation of many complex workflows and campaigns with ConvertKit but the vast majority of the creators require an application that can send out emails, and manage basic automations like welcome emails and sales funnels or nurture-based sequences.

When the process gets too complicated, it could appear like a task. Furthermore, everyone doesn't like logging into their account to viewing a plethora of automated messages without knowing what to do with it.

A majority of entrepreneurs aren't looking for their business to be significantly more complex, so there's no reason to pay money on features which you do not actually require. In the event that you are certain you will require precise automation for your organization, ConvertKit could be more costly and complicated than is needed.

The landing pages as well as opt-in forms are designed with limitations.

It's not a secret that ConvertKit has beautiful landing page templates and email opt-in forms, but there are limitations to what kinds of templates you can do to customize. One user stated "I didn't like the constraints in the opt-in forms I created, and also they didn't look like real-world views."

Presently, ConvertKit doesn't have a option to design forms or landing pages from scratch -- you need to modify the templates that are provided to users.

If, for instance, you choose a landing page template that has 2 columns, then you're only able to include elements (like images buttons, icons, dividers or bulleted lists) in the columns. There's no way to make more sections than the standard style. There are a lot of options to consider should you come across a layout to think of however it doesn't fit to the design.

The landing pages of ConverKit are designed specifically to gather email, rather than offering products or sending users to other URLs. Most template landing pages include an email opt-in box on the standard layout However, it's necessary to use your own CSS if you want to eliminate the sign-up box from your page.

This makes it difficult to utilize ConvertKit's landing pages to do anything other than gathering email addresses So you may need to purchase an external landing page creator.

What are the reasons people switch to ConvertKit to?

In response to questions about why they made the switch from ConvertKit to ConvertKit Respondents focused on their low cost, the simple email creator and the simplicity of everything having everything in one spot.

is less expensive for nearly all

Unless you are able to not have more than 100 or 1000 subscribers it is the case that every Email plans are lower than their ConvertKit equivalents. Below are instances of how pricing works out using ConvertKit as well as depending on the size of your list:

In addition to a lower cost, Email plans also have additional features to run your business online.

's email editor is easy to operate

Make a design you love? This can be used to create a unique design for your emails and broadcasts to as many times as you would like.

In your email messages, you can add text sections, columns with featured callsouts, social media buttons, videos or CTAs as well as the ability for users to download files.

You can manage your business from all of the central location

More than half of those polled (54%) reported that the main one reason they switched to ConvertKit to do so was that they wanted to manage all aspects of their business in one place.

ConvertKit is a great choice for marketing via email However, its e-commerce features aren't as robust and it doesn't have a website or tools for community use. The majority of creators that we talked to considered ConvertKit's all-in-one approach to be simple and affordable since they don't have to incorporate (and pay for) many additional devices.

This means you are able to alter how you send emails to your followers based on the fact that they've bought a product or added themselves to a waitlist, or shown an interest on a certain area. It's not a whole lot of complicated tags and integrations.

If you were to establish waiting lists to the online courses you're likely to offer.

With ConvertKit you'll need to create an opt-in page or landing page specifically for your waitlist. You will also tag people who join when they fill out the registration request form. When the product launches, you can mail out emails to individuals with this tag in order to promote the product.

However, once your course is up and running it is unlikely that you will need to be constantly contacting customers who have purchased the course, which is why you'll need to integrate ConvertKit to your course's online platform. Then, you'll need create an account for those who bought the product and then use the tag to exclude those from receiving any further advertising messages you'll be sending to waitlist participants.

Your course, email, and clients are all located in the same area. The only thing you need to do is set up the course by placing it on waitlist mode. It will automatically create a landing page to promote the course. All who sign up are placed on the waitlist for that course.

It doesn't need a complicated installation in the background, or to keep track of what the dozen different tags are, and you don't have to worry about getting your cables crossed because it holds all of the data regarding your clients at a single location.

There are many ways's one-stop platform could make the life of a user easier

Create welcome email templates which are sent automatically each time new subscribers sign up to your email list.

Customize emails for clients when they buy the item.

Only recipients of messages who have (or did not) bought a product

Keep in touch with those who are on your waiting list.  Waitlist features are available for all plans, including the free plan.

Offer lead magnets to direct people to automated marketing automations

Utilize link clicks to assign tags to subscribers. Then, create automated emails with regards to subjects people are interested in.

If you are looking to streamline your business on the web in one place and get rid of extra fees and integrations, could be the right choice for you.

Are you sure ConvertKit suitable for me?

ConvertKit is an excellent option for people who write content, as well as for small business owners looking for an email service that comes with many complicated automatizations. ConvertKit is more expensive price than other platforms it is worth the investment for those needing a visual automation builder. ConvertKit is also a good alternative if you're in search of landing pages that can collect emails (not providing items) because that's exactly what the templates are built for.

It is the best option for web-based creators who wish to simplify their job by having all the necessary data in one location. It is possible to create unlimited email as well as campaigns, utilize beautiful email templates (or design the ones you own) and build your own site, set up landing pages completely from scratch for whatever reason you want them for, and sell any kind of product which you could imagine.

Because you don't require any additional equipment or plug-ins, your total costs will likely be lower that they would be if you do everything on your own.

If you're looking for a low-cost, user-friendly, and powerful marketing features that don't overwhelm, take a look. You can download it without cost and start using it .

We're eager to see what your creations are.

FAQS

Email marketing FAQS

What is ConvertKit?

ConvertKit can be described as an email-marketing tool that allows you to grow the number of emails you send out by using registration of forms as well as landing pages. You can also develop automated campaigns, design broadcasts, and also offer digital downloads for sale. ConvertKit offers a trial of up to 1000 subscribers. Paid plans start as low as $15 a month.

What are alternatives to ConvertKit alternatives?

It's no surprise that our top ConvertKit alternative is Email! There are also guides on various email marketing tools that are that are similar to ConvertKit in these articles.

What are the benefits of ConvertKit?

ConvertKit allows you to send unlimited broadcast messages and build endless campaigns. There are pre-designed email templates along with an easy email editor, and an automated visual builder. It is also possible to offer digital downloads through an e-commerce feature.

What are the negatives to ConvertKit?

ConvertKit is a great tool for managing your emails However, you'll need to connect to additional software to build your website and sell items beyond downloads. The more tools you have and the greater amount of technology you'll need to manage as well as a higher chance of incurring charges. Additionally, the costs of ConvertKit become pricey as the list of options grows, and you'll require more choices.

What is the best software for marketing emails?

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