ConvertKit review: The best (and worst) attributes, as per the 31 customers who have used ConvertKit before |

The following ConvertKit review we'll talk to 31 former ConvertKit clients about the pros and cons and what drove them to switch to Email.

ConvertKit is a well-loved marketer's platform for email marketing among its designers. It's known for its visual automatization builder, templates for sign-up forms and landing pages, and detailed audience analytics, but is it the right decision for you?

The following ConvertKit review, we'll hear the stories of 31 former ConvertKit customers about what they enjoyed, as well as the aspects they did not like and why they made the switch to Email.

Email marketing tools are among the most crucial elements of your business online -- It's how you'll grow your audience, connect with followers, and promote your online products. However, being important does not have to mean complicated and expensive.

In this article We share our findings and we discuss:

What are the most popular things that ConvertKit's users love about their tools for marketing emails

Customers of ConvertKit's past faced issues regarding their product

The reason why some users decided to change to for their email marketing

While we'd obviously lovefor you to choose , we've tried to give an honest review rather than criticizing ConvertKit simply because we would like you to discover the right thing for your company, regardless of which one you pick.

TL;DR

• The past ConvertKit clients were happy that there was a free plan, but feature limits make it a challenge to make use of. 37% said ConvertKit's high price was their biggest problem with the platform.
• Certain users enjoyed being able to create complex automations but others found ConvertKit to be too complicated and overwhelming to set up.
• ConvertKit has nice templates for landing pages as well as email forms. However, these templates are difficult to modify. Customers who desired more flexibility felt limited.
• 54% of users reported that their main reason for having changed from ConvertKit to ConvertKit was that they wanted their entire company (email and website, merchandise, etc.) in one place. 's affordable pricing was the 2nd most popular motive for people to switch.

Easy automations that do what you need them to and a complete free plan with unlimited landing pages that are customizable in any way you'd like. try Email at no cost today .

What are the top attributes of ConvertKit?

ConvertKit is an email platform that allows creators to grow their fan base, engage to their followers, automatize their marketing via email, and make money through digital products.

It is possible to start by creating the opt-in forms for emails that are embeddable and standalone landing pages to direct people to your list. Once you're prepared to launch an email broadcast or newsletter, ConvertKit has a point-and-click email designer and a library of email templates that you can utilize as a base or make a customized email from the ground up.

It is also possible to create automated campaigns by using the built-in visual automation tool and add tags and segments to your target audience according to the actions they perform (like clicks on links in an email or buying the digital item).

Out of all the ConvertKit features of which there are many, here are the ones that our 31 survey participants liked most:

ConvertKit is a service that offers a trial plan for free.

ConvertKit's free plan lets you be able to have as many as 1,000 subscribers, and you can send unlimited broadcasts. You can make as many forms and landing pages as you like but don't get the ability to automate or integrate in this plan.

However, the free plans are a great opportunity to try some of the fundamental features offered by the platform, like the email builder and landing page designer, before signing up to a premium plan.

Create visual automations

ConvertKit is well-known for its built-in visual automation tool that lets you create precise workflows, paths and funnels to your customers. An earlier user of ConvertKit specifically stated they appreciated the fact that they had "multiple funnels, triggers, and tags" to work with, and you can utilize as many segments or tags you want to arrange your subscribers.

ConvertKit is a great choice for designers who want to create detailed customer journeys with multiple entry and exit points or who need hyper-specific automatizations for promoting products.

Create pages and emails using ready-made templates

Others who were former users said they appreciated the fact that ConvertKit's editor for emails and landing page builder had pre-designed templates so they could make emails, opt-in pages, and landing pages fast.

While there are limitations on the things you can do to customize (particularly in your webpages as well as forms which we'll discuss further below) The designs appear good out of the box. The only thing you have to do is insert your text, images, as well as links, then you're on your route.

ConvertKit allows you to create custom email templates you can use again and repeatedly.

Statistics and tracking data are available for each subscriber

Another aspect in which ConvertKit has top marks is audience analytics. A user commented that they liked having "more detail about every person who is in my group, including where they click, which emails they open, etc."

The subscriber will have access to statistics and score (available on the Creator Pro plan) and you'll have access to plenty of data about your customers. In particular, you'll be able to see which opt-in forms are most popular and which customers have gone cold, and which emails have the highest deliverability and open rates.

Like we said earlier, it is also possible to use ConvertKit to build endless tags and segments to your audience so you always deliver the correct message to the correct people.

What were the things that previous customers did not find appealing in ConvertKit?

The flipside is that the 31 former ConvertKit users we surveyed were not a fan of the high cost, complicated automations builder and the limited the design of landing pages.

The cost of ConvertKit's services is high.

37% of users who have used ConvertKit in the past stated that the biggest issue they had with ConvertKit was the high price charge.

The plan is free, but it only has the basic features that are available to 1,000 subscribers. If you're looking for more features it is recommended to purchase the paid Creator plan or the Creator Pro plan.

For both plans, prices increase with the increase in your list's size. Here are some examples of the prices you could expect to pay on different ConvertKit levels:

Then, what's the distinction between these two plans?

When you sign up for ConvertKit's no-cost plan (up to 1,000 users) You get:

Unlimited landing pages

Unlimited kinds of forms

Unlimited broadcasts

Audience tagging and segmentation

Offer digital subscriptions and products

Community Support for the community

With Creator, you get everything for free. This includes:

Support via email and live chat

Free transfer from another program

Automations

Third-party integrations

One additional team member

With Creator Pro, you get everything from the two plans, and more:

Unlimited team members

Referral system for newsletters

Subscriber scoring

Advanced reporting

It's great having a plan that is free however it's not going to work for a lot of customers because ConvertKit blocks important features such as integrations, automations, and customer support for the paid plan just.

You'll have to pay minimum $15 per month (for the plan Creator with 300 members) in order to begin experimenting using automated marketing campaigns, or seek assistance with the business.

The visual automation tool is among the main features of ConvertKit however, it's not accessible until you get on a Creator plan. This could dramatically increase the cost as you add more items to your wish list.

Building automations and funnels can get difficult

Regarding the builder for visual automation the majority of users considered ConvertKit's automations to be too complicated to setup and maintain. Many reviewers enjoyed having a lot of choices, however other reviewers mentioned things like, "UI (user interface) was slow" and "segmentation was so difficult" as their top cons.

While it's true that ConvertKit can create lots of complicated workflows and campaigns with ConvertKit, most creators simply require a tool to create emails and perform basic automations like welcome messages, sales funnels, or nurture-based sequences.

When it becomes complicated and confusing, it could feel like an overwhelming task. In addition, everyone hates going into their email accounts and seeing a whole web of automated messages without knowing what anything does.

Creators typically don't want their businesses to be complicated. complex. There's no need to spend premium prices for features that you don't really need. Unless you're certain you need highly specific automations for your company, ConvertKit could be more complex and expensive than you'll need.

The landing pages and opt-in forms are designed with limitations

It's true that ConvertKit offers attractive landing page templates and email opt-in forms, but there are limits on what you can customize. One user has said, "I didn't like the constraints on the opt-in form I created, and the previews weren't actual viewable."

Presently, ConvertKit doesn't have a method to create landing pages or forms from scratch -- you must edit existing templates that you're given.

In the case of example, if you choose a landing page template with two columns, there's only one option to include elements (like images buttons, dividers or bulleted lists) within these columns. There's no option to include extra sections that go beyond the basic style. There are a lot of options to consider when you've got a design to think of but doesn't match with a design template.

Also, ConverKit's landing pages are created to collect email, not selling products or sending people to other URLs. Nearly all pages with landing pages have a prominent email opt-in form in the default layout, however you'll need to add custom CSS for if you wish to take away the email opt-in box on your landing page.

This makes it impossible to make use of ConvertKit's landing page for any purpose other than gathering email addresses So you might end up needing to pay extra for the creation of a landing page by a third party.

What are the reasons people switch from ConvertKit to?

If asked about the reason they changed from ConvertKit to  ConvertKit, the respondents emphasized the lower price point and the simple email creator as well as the convenience to have everything all together.

is less expensive for nearly all users

Unless you have between 100 and 1,000 subscribers it is the case that all Email plans are lower as compared to the ConvertKit competitors. Below are some examples of the way pricing works out with ConvertKit as well as based on the the size of your list:

Alongside a cheaper price, Email plans also have other features that can help you run an online business.

The email editor of's is simple to operate

Make a design you love? Use it as a custom template in your email or broadcast campaigns as many times as you like.

In your email messages, you can add columns, text featuring callouts, highlighted callsouts media links, videos, CTAs, and files that your clients can download.

lets you run your business in one place

The majority of people polled (54 percent) stated that the top factor that led them to switch to ConvertKit to ConvertKit was because they wanted to manage all aspects of their business in one place.

ConvertKit is an ideal choice for marketing via email, but the ecommerce features are limited as is the website and community tool. A majority of the developers we heard from found 's one-stop-shop approach simpler and more cost-effective, as they didn't need to connect (and spend money on) numerous additional software.

This means you can customize how you send emails to your followers, based on whether or not they've purchased an item, joined a waitlist, or expressed interest on a certain topic. This is with no complicated tags and integrations.

Let's say you wanted to create waiting lists for a course online you're hoping to market.

In ConvertKit, you'd need create an opt-in or landing page specifically for your waitlist. You'll also need to tag all subscribers that sign-up through that form. During the launch it is possible to send out messages to the people with this tag, to help promote your new product.

Once the course goes up and running, you won't want to keep messaging those who already bought it. Therefore, you'll need to integrate ConvertKit with your online course platform. It is then necessary to set up another tag for people who have bought the product and utilize that tag to exclude those from receiving any further promotional messages you send to waitlist members.

Your course, your email and clients are all in the same place. What you must do is create your course and put it in waitlist mode. It will automatically create a landing site for the course and anyone who sign-ups is added to the waitlist for that course.

It doesn't require some fancy configuration behind the scenes or remember the various tags are, and you'll never have to worry about getting your wires crossed since has all your information regarding your customers in one place.

Below are a few ways that's one-stop platform could make life easier:

Send welcome emails automatically whenever you receive an email from someone who joins your list.

Automatically send customized email sequences to buyers after they buy a particular product

Message only people who have (or haven't) purchased a particular product

Keep in touch with those who have joined your waitlist. 's waitlist feature is available on all plans, including the free plan

Set up lead magnets that direct people to automated marketing automations

Use link clicks to add tags to subscribers. Then, create automated email sequences about the topics they're most interested in.

If you want to consolidate your business online into one place and get rid of extra fees and integrations, could be the ideal solution to you, too.

Are you sure ConvertKit right for me?

ConvertKit is a great option for content creators and small-scale business owners that require an email platform that comes with numerous complex automatizations. The service is more expensive cost than similar platforms  the others, however it could be worth the investment in the event that you require a graphic automatization builder. ConvertKit can also be a great alternative if you're only looking to create landing pages to collect emails (not offering products) because that's exactly what the templates are designed for.

This is an ideal choice for creators on the web who wish to make their work easier by having everything in one place. You can make unlimited emails or campaigns, utilize stunning email templates (or design your own) or create a complete web site, and create landing pages from scratch for every purpose you'll need they serve, and even make sales on any product that you can think of.

As you will not require lots of plugins and tools Your overall expenses are likely to be less than in the event that you had to put it all together yourself.

If you're looking for a low-cost, user-friendly, and powerful features for marketing that don't feel too overwhelming, try. It's free to get started .

We're eager to see what your creations are.

FAQS

Email marketing FAQS

What exactly is ConvertKit?

ConvertKit offers an email-marketing platform which lets you increase your email list through registration forms as well as landing pages. You can also create automated campaigns, send broadcasts, and sell digital downloads. The free version is only available for up to 1,000 subscribers, and paid plans start at $15 per month.

What are the best ConvertKit alternatives?

Unsurprisingly, our favorite ConvertKit alternatives is Email! You can also read about other tools for marketing via email that are similar to ConvertKit in these guides.

What are the benefits of ConvertKit?

ConvertKit allows you to create unlimited broadcast messages, and create endless campaigns. It has pre-designed templates for email as well as an easy email editor, and visual automation builders. You can also sell digital downloads using the e-commerce option.

What are the disadvantages of ConvertKit?

ConvertKit is a great tool for managing your email. However, you'll need to connect additional tools in order to create your site and sell items that go beyond downloading. More tools means more tech that you'll have to handle as well as a higher risk of fees. Plus, ConvertKit's pricing gets costly as you add more tools to your arsenal and as you need more options.

What is the most effective email marketing software?

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