"Clicks To Bricks": Synchronizing In-Person Payments & Online Sales

Online stores offer a number of advantages for the their owners as well ascustomers. However, in-person shopping offers incredible advantages too. And there are some instances when your customers may need to buy in person. In the next article it's possible to successfully merge eCommerce with in-person shopping.

The term is 'click-to-bricks.' This strategy blends the very best of both of shopping in person and on the internet.

If you are an eCommerce business that wants to sell their goods in person at locations like flea and farmer's markets, or who accept orders online, but accept and deliver in person, clicks to bricks is the best way to provide your customers with the best service.

Let's introduce you to the concept of clicking bricks, look at why it might be an effective way to boost your business's performance and figure out what you can do to make it happen.

What exactly is clicks to bricks?

Clicks to bricks gives consumers the choice to visit a store or in-person market as well as to order their items onlineand complete their shopping or purchase experience in person. The whole process is done seamlessly handling your sales processes and stock.

It's a form of customer service. The purchase of things such as clothes, furniture, tools, as well as food items is usually more enjoyable and more reassuring by being able to see how, feel, and test out the product before purchasing it.

Plus, it's more personal and enjoyable to get to know the creator of particular items. This is the reason why there's a lot of appeal to the local market in person.

Bricks and clicks are an opportunity to boost profit. Some shoppers still prefer the physical store or the in-person shopping experience in the event that you don't offer this option, they'll not shop with the store. A well-known eCommerce seller Warby Parker, for example is now generating approximately half its earnings from its growing number of shops.

The trend of bricks clicking has been evident over the last few years, as more customers and retailers grapple with the limitations of online shopping. There was a time when some believed that the end of brick and mortar stores as well as the death of malls, because online shopping is, seemingly more efficient and easier.

However, something changed along the way to turn out that shopping in person experience is able to do some things better than online shopping. Some predictions about the future of retail in person were a bit premature.

And physical markets appeal to a certain segment of consumers who prefer locally-made products and supporting small-scale businesses. Plus, they're more green.

Five reasons to incorporate the strategy of "clicks to Bricks" within your company model

What can the clicks to bricks approach improve your customer experience and improve your the profits of your business? We'll look at a few methods.

1. It offers a smoother customer service experience

Some of the biggest pains associated with shopping online are alleviated by having an option to shop in person. For many customers, being able to visit a physical place makes it simpler to return their purchases. It is easier to discuss a problem by presenting an order to a person rather than emailing support.

And, sometimes, it's quicker if you require the item right now. Simply drive to a store or market to buy a product. It is delivered the exact day that you want to purchase it. The same hour.

There are advantages to bothonline as well as in-person purchases, which will allow you to provide your customer.

2. Customers can pre-order

The biggest flaw of a poorly executed clicks-to-bricks plan is when a customer sees a product online and comes to the store or market but is disappointed to discover that the product isn't available. Nothing could be more aggravating. However, it's often not feasible to bring your entire inventory with you to an event or other in-person display. So what can you do?

The solution is having customers place orders online before they take their order home and pay for it in the store in person.

Furthermore, using software that syncs inventory information with your payment processing and ordering your inventory information, you can ensure that the availability of products that customers see in your store online is updated.

3. It increases sales and profits

In an earlier survey, 57% of shoppers later shopped in-store after making a purchase from the same company online. In the reverse direction 78% of those who purchased their initial purchases in store then went online to visit the store of the same company and made a purchase again.

If you offer both choices by offering both options, shoppers have more ways to buy. As the study found most of your customers will use the two options. Offer them just one choice or the other, and you'll make lower profits.

The Wall Street Journal reported the fact that Untuckit is a former solely online retailer of clothing, sees an increase of online sales within a ten-mile distance of each store that they launch. Consider that for a second. Their CEO says their stores "are like an inexpensive billboard."

If you're selling at local markets it's possible to achieve the same outcome.

4. It boosts conversion rates

The online storefront you have created can assist clients browse more easily through your inventory to find out if you have what they want. If they know that the item they're searching for is available and they're able to choose either delivery or pickup in person. They could also just drive to your location to purchase it on the spot.

But either way, those shoppers show up with a desire to purchase. If your inventory is synced between your website and your physical place of business, you'll will reduce the number of shoppers who go home empty handed and disappointed.

5. You get higher average order values

Why is it beneficial when buyers come in to purchase in person? Because they spend more.

One study revealed the 70% consumers are more likely to make an impulse purchase in a shop than on the internet.

In a store, street market or even a home delivery situation in which you are able to expose shoppers to all kinds of products both small and large which they might not discover in your store. As they're walking around you, they'll come across something they realize they need. Then, they'll see things to offer as a gift or to enjoy as a treat. It's not in the same way online.

You need the right tool for an enjoyable clicks-to-bricks shopping experience

Moving from a business that is solely online to one that also has the ability to provide an in-person service isn't an easy task. You may have to deal the layout and shelving issues, managing inventory in a innovative way, having employees who are in person experience design, other things.

But the right tools can assist in making things happen more quickly regardless of whether you're setting up a temporary booth at a major event or designing an enormous physical space for retail starting from scratch.

 A POS which integrates inventory as well as payment processing is a must-have.

In the moment of purchase, you need a way to accept payment. Online, customers buy from one checkout page. But in person how do they pay curbside? And what happens if their order delivered to their home and they pay delivery at the time of delivery?

You'll need a physical device that accepts payments.

• It's the actual device that allows transactions. It's an extremely lightweight device that connects seamlessly with the Mobile App. It's speedy and secure thanks to complete encryption.
• Customers can swipe, tap or use a chip or use contactless payment methods like Apple Pay -- whatever service you want to provide to them.

The orders you place in person automatically sync to your online store, so your inventory will always be current.

That way, if someone purchases something from you and pays through M2 card readers, your online store will show the purchase. If the customer purchased the only one available of the item in question that is on sale, your online store will not show that it is still available. This eliminates the chance of another buyer hoping to purchase the same product.

Through In-Person Pay, you can create an order, then pay for it at the point of sale, and process that payment on the spot. And you can perform this at any point of sale, even if you're at a farmer's market, or you're delivering your goods to someone staying at the hotel.