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Throughout an exciting 2nd quarter We've been hard at work helping customers position their memberships within the context of an extremely difficult time. Inflation, consumer spending and tightening as well as other macroeconomic developments are continuing to impact the world of the membership.

They're exactly the types of issues we want our customers to embrace. They offer unique opportunities to boost member retention and increase membership. Through the period we assisted numerous of our clients traverse this path with a soaring success and discovered innovative ways for their members to increase membership and protect the revenue streams that they've worked for so long.

The process

Our customers had experienced record-breaking members growth in last quarter, which was the fourth quarter 2021, as well as the first quarter of 2022. This time of record-breaking expansion clearly showed the necessity of a plan for memberships that would not only ensure these gains but enhance the existing value these memberships were already delivering to members.

We were certain that it could be achieved through:

• Adding incremental member benefits in areas that has been proved to be effective in previous quarters (for those who are members already)
• Relying on value propositions that are already in place for finding 'problems that need to be addressed' by future members

twice as difficultand even increase

And that's exactly where magic occurred. We collaborated closely with our customers to develop effective membership strategies that produced amazing results at a time where the majority of people believed that growing members "wasn't intended to happen".

The result

The customers we worked with had a steady and strong membership growth during Q2. Our portfolio of customer success, 82% of members reported YoY increases of at least 95% during Q2. These customers were also able to maintain or exceed their typical retention rates from the previous six months.

The first strategy we implemented comprised a mixture of optimization for landing pages as well as creative audience targeting promotions that aligned with the broad market trends which drive growth in membership. Strategies for acquiring customers were tailored to the specific needs of every client, and led to the growth of membership that was greater than those observed in the second quarter 2021.

Furthermore, improving the advantages of current membership as well as increasing the value and utility of benefits offered to members proved vital in ensuring that members stayed committed throughout the whole period. The ability to find ways to enhance valueand ultimately increase their return to members, can play a major role to determine the outcome of retention.

We have helped customers collaborate with leaders in the industry in order to improve results. by offering discounts exclusive to products or services that are complimentary, the strategies we used with customers have resulted in the average retention of 82.2 percent in Q2.

The Future

Now more than ever the concept of membership is an entry point to a wider ecosystem of offerings, but not as the final product.

Our goal is to help customers get through the next chapter of their membership. We're thinking that the numerous levels of benefits that satisfy members' needs regardless of where they're on their journey is going to be the theme of this chapter.

Since the start of the year, the most important inquiry has always been "What's the most current feature members can provide to grow its membership and retain members? ".

The answer is now rapidly becoming clearer. And here at , we are more than happy to help our members continue to profit from what we believe to be the most thrilling time ever to operate as a business that relies on membership.

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