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This piece is part of the series built on the ebook "Top 21 Marketing Channels for websites that are members" written by the Membership Coach Amanda Nordcutt.

Download the entire series as an ebook

I'm pretty sure at the very least, three or four of these channels resonated with you , and you're prepared to conduct some simple marketing tests in the coming months. Follow the guidelines in the opening paragraph of this ebook to figure out which channels would be suitable (both financially lucrative and reliable) for your membership. Take the steps listed in the opening paragraph of this guide to figure out which channels are appropriate (both lucrative and reliable) to your membership.

A well-planned marketing strategy is an important factor in the success of your business, but it's by no means the final solution to long-term development. First, you must create a sustainable membership program. You must then attract by utilizing your marketing skills those who have the potential to be powerful users. If you're already aware of the secrets behind the actions that visitors take on your site to become power users, you're halfway to the right place!

With a better understanding of what your users like most about your company and the problems you can help them solve and you'll know how to try different marketing avenues to attract more members that are similar to the ones who are powering members.

The medium that you send out to promote your business should direct potential customers to the features of your website membership that users of your site love the most. When you first begin to attract these types of users at the beginning instead of looking to reach a large audience in order to capture as many customers as you can it will set your business up for success and scalability. Furthermore, your clients will be more content as well as happier as well as raving about you online!

When you've determined the two options for acquisition that have the highest success in attracting individuals who could be destined to grow into powerful users, and you have your lead nurturing process in place (emails and retargeting ads) The only thing you need to do is keep those customers informed. Easy, right? I'm afraid not. The phenomenon of churn or cancellations is the main cause of the decline in membership business of all kinds. In many instances, it will lead to the eventual demise of the membership business.

Based on Harvard Business Review The cost ranges from 5 to 25 times higher for acquiring a new customer as opposed to staying with an existing customer! It's not an easy pill to swallow for someone who is dependent on recurring revenue models similar to you.

It is your responsibility as the administrator of your website is to keep track of the engagement levels of your users and intervene to make sure your customers have their hard-earned dollars slipping away and becoming unengaged. If you've got the proper customers paying your subscription and you're the one to ensure they realize the value the subscription is worth their money.

Are you ready to elevate your subscription to the top of your list? Check out our Coaching and consultation services for one-on-one insight on accountability, as well as everything else you require to be successful.

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