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Build an audience without burning out three methods of thinking trainer Becky Mollenkamp |

Dec 16, 2022

Get a mindset coach, Becky Mollenkamp's tried-and-true methods for growing your audience and not burning yourself out.

Becky Mollenkamp is an expert in mindset coaching that helps individuals make the change from the small-business proprietor to CEO and develop viable businesses that do not burn out. With her Gutsy Boss brand, she has assisted thousands of customers remove the "shoulds to be successful' mentality and establish the conditions they would like to follow.

Over 20 years of experience as an entrepreneur -which included running an agency that dealt with content marketing, which was valued at six figures prior to launching her own coaching company in the year 2015 -- Becky found out what works for her when it comes to establishing a customer base.

Today, three fundamentals drive Becky's marketing

It's not essential to stay up-to-date with current trends on social media.

Make sure you choose long-term strategies instead of instant satisfaction

Protect your work-life harmony to create a lasting business

There's a sense that a new marketing trend is revealed every single day. Trying to keep up could result in feeling overwhelmed and diverted away from the goals you want to achieve. Becky has made a conscious decision to focus more on the tactics and methods that are effective for her.

At the moment, this involves removing oneself from platforms on social media which cause stress rather than outcomes.

"I am at the end of my barrel with social media,"" she says. "I've deleted myself from Facebook that's great. Similar to Instagram but I'm not spending a lot of time on it either."

Becky's principle of guiding, which is to release the "shoulds can also be applied to social media, especially in the case of taking on too many tasks at one time.

"It has begun to change a bit. The next thing is to sign up for TikTok at first. Then I have to create another reel... with photographs as well as video. In addition, I need to have an idea that is truly original to use for Twitter. Then, I must be able to publish something on Medium. This is too much." Becky describes.

"I believe we're reaching this point of overwhelming in our community and the people are beginning to realize that they need to make a change in one thing.'"

Instead of building something entirely from scratch for each platform, look for creative ways to utilize what you've done before. You can, for instance, modify an existing YouTube video into smaller clips that you can use to use on TikTok and Instagram Reels. The transcript of the video could be the foundation for a newsletter or blog article.

What do you see when you canown your followers? They communicate using the channels and methods you manage, such as your email lists that you control as well as your community on the internet or even your website.

This is how Becky discusses the importance of email for controlling your customers.

2. Choose long-term strategies over instant pleasure

Through nearly two decades in the world of business, Becky knows what marketing strategies work for her. Now, she is returning to tried-and-true methods even though they may require longer time to repay.

When you're establishing your business it can be tempting to find ways to promote your business that produce results fast. It's not difficult to be disappointed in the event that you do not see immediately results, however methods that take time and energy upfront usually produce more genuine and long-lasting relationships with the audience you intend to target.

The kind of job Becky is doing requires vulnerability and honesty from her clients, so they need to feel at ease when they work with Becky prior to her coaching. A consistent communication with her via emails helps to build that confidence.

"Before people work one-on one together in my presence, they typically are added to my list of email addresses for 6 months or even a full year time frame," she explains. "I'm frequently messaging them to help me to be able to match my style of. A few of them purchase an item that is small, however, after several years, the clients who are my clients one-on-1 will ultimately decide to invest in coaching."

The Gutsy Boss podcast is an additional key component of Becky's long-game strategy. "That's took a while to earn a profit," she says Becky. "I've been running my podcast for 4 years and I'm just beginning to reach a point where each month, I'm seeing an increase in my followers."

SEO is the practice to make your website's contents such as products and information more accessible to users through the search engines. Optimized content shows up higher on search results by typing in the suitable words and phrases. As you improve your content, the easier it will be for your intended people to locate it through search results.

Becky ran a content marketing agency before transforming to a coach and as an SEO coach. SEO has stood over time throughout her professional career.

"SEO is an old-fashioned game that works," she says. "SEO is a long-lasting game, however it's one that pays dividends. Instead of producing one item that has a shelf life of two minutes, SEO has a shelf life that goes through the years."

Because she has optimized the content on her website and blog specifically for her target audience in mind, potential clients can find her blog's content via search. Once they come across her blog, what she offers and her unique insight will keep them engaged, reading while also subscribing her newsletter and frequently becoming customers.

"I came to be the most obvious candidate since there was no one that could answer the question this manner. If this was the final option they had, that was also the answer that resonated with them, that is, I responded in the manner they needed to hear it , that's the reason they're likely to partner with me."

In the end, Becky finds herself networking (what she calls"an "old traditional method for marketing") as well as making use of the network to connect with many more customers who are interested in joining the network.

"Getting out and interacting with my existing network and taking part in traditional networking to meet new people... Being able to use the opportunity to be member of other's audiences has been extremely valuable whether it's gatherings or simply working alongside others," she says.

What do all the strategies for attracting audiences have to do with each other? They can aid Becky keep a healthy equilibrium between her work and personal life which has been increasingly important in the last few years.

3. Make sure you are in harmony with your family and work to develop a company that will last

"It was like all suddenly, all businesses had online presence in the midst of the epidemic. It caused a massive burning out" Becky recalls. "I'm feeling it from several individuals: We're all sort of exhausted the demands of running an online company."

Becky focuses on finding ways to grow her audience and business without compromising the lifestyle she's built and plans to live. "I have a family and I'd like to be able to maintain an existence. I do not want my life to revolve around media all the time."

"How do I make the most efficient choices that allow me to lead the life I desire and yet grow my circle of influence?"

Productivity and growth are wonderful, however it shouldn't come at the cost of your mental wellbeing.

"I would like to consider how I spend my time in the most efficient way and effectively. Not just as I'm trying more work however, I would like to live the time of my life."

Eliminate the "shoulds to create the business which is right for you

Becky helps her clients by aiding them in developing their companies and avoid burning out. It's clear that it's the consequence of her years spent figuring out the right balance for her.

Her business has come quite a ways from her initial course that she launched in 2018. But the core of her coaching, which focuses on aiding people get rid of the'shoulds' that's' -- has remained constant in her content, products and approach to expanding.

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