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Black Friday and Cyber Monday the Ultimate Guide to Selling Digital Products in 2022 -

Nov 12, 2022

For many online businesses, Black Friday and Cyber Monday are one of the busiest times of the year, offering numerous opportunities to generate the highest sales revenues than all other times of the year combined. But, they can be one of the toughest shopping seasons to plan for.

Below is a brief list of the topics that we'll be covering Today:

 What are Black Friday and Cyber Monday

Black Friday, which occurs on the Friday following Thanksgiving in the US, unofficially heralds the beginning of the holiday shopping season. Cyber Monday falls on the day following Thanksgiving day in the US. On Black Friday and Cyber Monday all over the world, consumers expect steep deals and promotions from their preferred businesses since they get ready to buy!

Recent years have seen internet-based spending on desktops has increased significantly on Cyber Monday across the United States, reaching nearly $6 billion by 2020. It's an increase of almost 30% in comparison to the previous year. For the year 2020, Black Friday desktop spending was around $4.3 billion and Thanksgiving spending was about $2.7 billion.

This year, Black Friday will fall on November 25, 2022 and Cyber Monday will be on November 28, 2022..

After we've got the essential information out of the way, it's the time for you to prepare your online store to prepare for the largest shopping period during the whole year. If you're feeling overwhelmed, don't worry! Here are the most important (free) tools and strategies that you can try to boost your digital product sales this year on Black Friday and Cyber Monday this year.

 10 Black Friday and Cyber Monday Marketing Strategies to Try in 2022

1. The offer is only available for a limited time.

Black Friday and Cyber Monday are two of the very few occasions when you are able to offer huge discounts on your product costs without compromising your brand identity. Most popular limited-time offers that online businesses can provide include:

  • Coupon codes for a percentage discount on purchases made by customers. It is also possible to offer exclusive coupon codes for the most loyal customers of yours in recognition of their contributions to your business and increase the loyalty of your customers to you.
  • Free gift with purchase. It also gives a feeling of goodwill that can help your customers to keep coming back to your store. Be sure to give the customers what they want i.e. items that are complementary to the ones they're looking to purchase.

On , the complimentary gift could be uploaded together with your main digital product to ensure that your customers can be notified immediately after they purchase.

2. Launch Limited Edition Products

Releasing limited-edition products usually involves putting a unique spin on your best-selling products. For example, if you're currently selling digital wall art, you can release limited-edition personal wall art that your clients can write their name or their loved ones' photos.

This gives users to experiment on new product ideas, If it's a success, you can potentially create new best-selling products by engaging in this process. The limited-edition launches of your products attract attention to your website business and brand. This increased visibility can increase the number of customers who visit your website as well as sales of your current as well as new offerings.

3. Cross-sell Complementary Products

The concept of cross-selling is to offer your customers product(s) to complement their original purchase. It is a great method to boost the purchase amount of both your clients who are returning and/or new to your store. may otherwise leave some products in your store just because they did not get the chance to look at the other items they could be interested in.

Imagine that one of your clients has purchased an eBook on "Beginner level vegan Recipes". You can suggest they go through the "Advanced Level Vegan Recipe" and provide a discount when they buy both at the same time. Make use of catchy words such as "You might also enjoy this" as well as "Others have bought" to entice your customers.

It is possible to set up an effective cross-selling campaign in under a minute with 's free cross-selling tools.

4. Bundle Multiple Products

In order to put a fresh spin on this strategy You can create a special-occasion list of products to create a sense that of FOMO (Fear of Not Being able to Get It) to your clients and urge them to purchase prior to the time when the item is gone.

SELL DIGITAL PRODUCTS ONLINE

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5. Launch an affiliate marketing program

Affiliate Marketing is a process that allows affiliates to earn a commission by promoting products from your online store. For every successful sale that the affiliate partners bring to you, you will reward the affiliate partners with a certain percentage of the commission per month.

Selling your product via affiliates can be a fantastic way to multiply your sales and promotion efforts by allowing your affiliate network to market your product in your behalf. Black Friday and Cyber Monday is a great opportunity to collaborate with content creators, bloggers and other high-profile individuals to advertise your product and distribute your profits to affiliates in the form affiliate commission. It is possible to offer them an increased commission during this most popular shopping time of the year to incentivize them to promote your products further.

It is easy to set up an affiliate program to promote your online store by following this tutorial.

6. Start a Referral Program

In contrast to affiliate marketing, a referral system does not include the distribution of commissions. Referral System is also known as word-of-mouth marketing an effective marketing method that encourages your clients to recommend your product to their family members or social network. In return for a successful sales, both the customer and the person they refer to will be given coupons for purchase.

This is an effective marketing tactic because your clients' friends and family are being referred to by their trusty networks. It is much more likely that you will be successful in securing multiple sales for your store online.

You can easily create an affiliate program for your online store at using this tutorial.

7. Run a Giveaway

Running a giveaway on your social media pages is a great method to get real-time involvement from your targeted users. Offer a chance to win prizes for those who have completed specific tasks e.g. following your social media accounts and sharing your product on social media, etc. This is a fantastic way to build your online presence and delighting your existing and new clients.

8. Launch pre-sale or pre-order items

A pre-order or pre-sale is an order for an item that hasn't launched yet. Offering pre-order or sale items on BlackFriday allows you to gauge the interest your customers have in the upcoming items. In addition, pre-orders provide your customers with an incentive to feel excited to return to your website as well as generate sales for other products as well.

Read this tutorial for how to setup the possibility of pre-orders for your store.

9. Provide Upgrade Discount

Be aware that the season of shopping doesn't end with Cyber Monday and Black Friday. end with Black Friday nor Cyber Monday. Christmas is also one of the largest shopping periods during the year. Offering upgrade discount to customers is a great way to encourage them to come back to your shop at an earlier date and purchase more items at a reduced price.

See this guide on how upgrade discounts work and the best way to set it up.

10. Offer Social Discount

It's well-known that one of the top methods to get customers to share your products with their social media network is by offering them an incentive, perhaps in the form of a social discount. 's social discount feature lets you give customers a discount for their purchase by simply posting the item via Facebook and other platforms. This can be a great method to reach out to your customers' network who could eventually become future customers and increase your brand exposure.

 8 Tips for Preparing in advance for Black Friday and Cyber Monday 2022

You can determine whether popular products are trending upward or downward in the Christmas season by through Google Trends. Make sure you tweak Google Trends' settings for the various countries as well as timeframes. If, for instance, you type in "personalized present" on Google Trends, you'll see the popularity of this search tends to increase during the Christmas season. That would be an excellent product to add to your shop if you make products such as customized digital artwork.

2. Optimize your Product's Purchase Conversion and SEO

Online store sales do not occur by chance. Remember that your customers have to go through difficult decisions prior to deciding to buy your product. Optimizing your pages for your products allows you to influence your customers to make the right choices and assure that you've turned the majority of your site's visitors to paying customers.

Here are a few ideas for how to improve your product page's conversion rate:

Create a Countdown Timer

Using timers to create an urgency among your online store visitors can encourage more people to buy now instead of wandering off to "think about it in the near future". Many customers procrastinate when shopping. Although you shouldn't bribe your clients or transform them into angry customers, we would like customers to act. Timers are a great way to help you!

Allow Payment Buttons to be Activated

The payment buttons can provide you with a sense of transaction security and can improve your sales conversion. You can turn on payments by going to your store builder, footer and then Display payment icons

76 percent of consumers prefer secure payments in addition to convenience when purchasing online. It's important to close this loop when you're dealing with customers that are concerned about security concerns when shopping on the internet.

Showcase Customer Reviews

88% of consumers trust online reviews as much in the same way as personal suggestions.

Because your buyers can't physically feel your products in their hands, or even be able to see them through their eyes, they'll need to rely on online reviews of other buyers for social proof. Reading other customers' product reviews will help in making a purchase. Instead of letting them leave your website for reviews on other sites, you should make these reviews easily accessible in your online store rather.

This is a brief tutorial on setting the customer review feature on.  The feature for customer reviews also comes with an approval process for reviews and automated post-purchase reviews to make the review-collection process more effortless.

Optimize Product Description Copywriting

Words have power in the process of improving your pages for sale. If you want to encourage your visitors to purchase your product, consider optimizing the description of your products to make them aware about the benefits of your items.

Remember that any copywriting on your product page also helps with SEO optimization efforts, allowing the pages of your products to rank better in Google result pages. This results in more traffic for your product pages and your overall store online. It is possible to use tools such as Ahrefs Keyword Explorer to discover keywords you ought to be using to get your items more exposure on Google Search.

This is a quick guide on how to further improve your SEO for your site during the holiday season.

Making your site's visitors paying customers involves a careful curation of your customers' experiences. Throwing a bunch of random product listings in front of the customers isn't going to work!

Create a special holiday collection of products consumers are most likely to be drawn to throughout Black Friday and Cyber Monday. Also, think about designing a collection that is specifically designed that sells products.

Here's a short instruction on how to build collections of your products using.

4. Optimize Your Website for Mobile Ecommerce

According to Statista, 72.9 percent of all eCommerce sales will be generated via mobile-commerce increasing from 58.9 percent in 2017.

One thing is for sure, your online store should be optimised for customers who are intending to buy on smartphones. You must ensure that all crucial information on your products are visible in mobile view as well as any additional irrelevant data should be placed in an FAQ area.

's store builder lets you toggle between mobile and desktop perspectives to make sure that your site's performance is optimal to work with both types of views.

5. Optimize Your Checkout Experience

A slow checkout is a recipe for low sale conversion, as it creates unneeded barriers between clients and the products they purchase. Do not let your customers' patience wear off because of a grumpy check-out experience.

The checkout experience of's has been optimized for online product sales as it doesn't require any irrelevant information like the physical address.

Check out your shopping cart as a customer and determine if there's something that could be improved. If you've implemented coupon code, be sure to test the checkout procedure to confirm that you've configured your coupon code correctly.

Also, make sure that you've provided the most payment options feasible for your customers. At , you can connect directly to Stripe and Paypal to offer as many payment options as feasible for your customers

6. Start preparing your customer service

Getting your customer service under control requires planning ahead for expected inquiries from your clients. You can create an FAQ section on your website to answer your clients' burning questions and to reduce the number of support tickets.

You must ensure you have sufficient bandwidth to deal with customer service requests because bad customer service can be a cause for online negative reviews. Make saved responses for your most frequently-asked inquiries to speed up the time required to reply to requests for support.

A positive service experience for customers is crucial to build confidence between your business online and customers.

7. Make the Noise! Promote, Promote, Promote!

Make sure that your incredible bargains on the internet don't say so. It is now the best time to heavily promote the Black Friday and Cyber Monday sales and to get your message out using every feasible means, including but not just:

  • Sending out email newsletters. Your customers will be searching through their inboxes for amazing discounts from their preferred online stores. Think about segmenting your list of email subscribers, sending more personalized material that is engaging for your audience, and sending your offers right to the people who need them. Keep in mind the fact that Black Friday and Cyber Monday are all about time-sensitive deals. Make sure your email content evokes a sense of urgency.
  • Social media. Social media channels such as Instagram, TikTok, and Facebook can be great ways for communicating your Black Friday and Cyber Monday deals with your audience (through organic posts and advertising paid for).
  • Blog. Create gift-idea guides for your customers to spare them from struggling to find fantastic gift ideas for their loved ones.

8. Be prepared in advance for The Next Biggest Thing ....Christmas!

Once you've increased the online sales of your store during Black Friday and Cyber Monday now is the time to begin thinking about the next big thing... the Christmas season! Instead of focusing on making one-off purchases on Black Friday, think about how you can turn these one-time customers into long-term customers.

Use the advertising methods we've listed above for Christmas. It's also recommended to keep in touch with your clients by either sending an instant email regarding your Christmas-related promotions coming up and/or by sending out an online survey for customers to make sure that you take in feedback on how you can improve their customer's shopping experience even further.

 Best Digital Product Ideas for Black Friday

Ebook

Revenue from ebook sales reached 1.1 billion dollars by 2020. This is up 11.86 percent from 983.3 million in the year prior to 2019. Adult novels account 41% of ebook sales in 2021.

The selling of ebooks lets you provide your book to readers, without needing to go through the lengthy process of paperback publishing. The readers can purchase your ebooks on the internet and read them instantly on their electronic devices.

Audiobooks

According to a recent study, almost 20% of Americans use books on audio.

The profit margin for audiobooks is very high due to the expense of changing books into audiobooks is low. Not all book lovers enjoy listening to books, which is why audiobooks enable you to reach and engage diverse and new audiences. A growing number of people who are dyslexic visual impaired, blind or are simply looking to purchase audiobooks. Additionally, adding an audiobook can to increase sales on ebooks.

Customized Digital Art

Christmas is just around the corner just after Black Friday and Cyber Monday. Personalized gifts are among the most sought-after Christmas gifts for families and friends. If you type "personalized gift" on Google Trends, this item will always be popular during the holiday season.

Customized digital artwork allows clients to gift memorable items. In addition, it's a green gift since it does not require packaging.

Online Course

The combination of a discount digital download reward (e.g. free eBooks, workbooks, printables that are free and so on) makes it extremely appealing to potential customers to purchase the online course bundle.

 Get ready for Black Friday and Cyber Monday

Are you up for the most important holiday shopping season? With a little preparation, you can exponentially increase your sales revenue this time of year.

If you choose to play the cards correctly, your holiday revenues could be higher than you imagined. Tell us in the comments section below If you have any concerns.