Best hybrid examples
There's no reason to wonder why 65percent of event planners intend to utilize hybrids as their primary method once events in person resume. Our community recently took part in a poll on LinkedIn and found that the vast majority are planning to host online events (38 percent) and hybrid occasions (38 percent) and just 6% of them plan to host only in-person soon. Hybrid events allow for flexibility, while helping to ensure compliance to local regulations for health and safety. an intimate experience in person.
In this article we'll discuss what constitutes the hybrid event as well as take a look at some of the top hybrid event examples in 2022.
Let's get started!
What exactly does a hybrid party take on?
A hybrid event is one central event with two different and yet interconnected experiences. The shared connection between in-person and online attendees makes for what makes the event so special. A hybrid approach can compliment the event format, which includes trade exhibitions, conferences, meetings, or seminars.
- Live and on-demand event video content. Live content can functional similar to broadcasts on live TV. Event organizers can upload pre-recorded content that attendees can watch in any moment.
- Polls and live Q&As. Polls and live Q&A make remote viewers experience the sensation of being inside the room and have speakers and can participate just like an participant would.
- Rooms for breakouts. Streaming breakout sessions at the event allows viewers on the internet to participate.
- Networking tools. Chat functionality, video, profile creation, and 1 to 1 meeting sessions help both in-person and online audience members meet.
The best hybrid examples of 2022
If you're now aware of the basics of hybrid events, how can you create an event that is truly memorable? Here's a look at some of the most successful hybrid events yet to help inspire you and get your hybrid event in motion.
Inbound 2022
INBOUND, powered by HubSpot is a gathering of experts from across the globe who are experts in marketing, sales customers' success, marketing, and revenue operations. Their first-ever hybrid event kicks from September 6th to 9th September 2022.
With both in-person and virtual tickets on offer, INBOUND is ensuring that viewers who are not in the city will enjoy an experience that is completely their own.
Virtual ticket holders can gain access to specialized "Digital Only" special content designed exclusively for virtual ticket holders. The content on demand will be available for 1 year and available within 24 hours of the last day of the event. Additionally, everyone are able to join with the community of Inbound for meetings, networking and chats.
In the case of the hybrid event, having a group of people is crucial for an event to succeed.
B2B Summit North America
B2B Summit North America is the premier event for B2B marketing and sales managers to help empower their business plans. The hybrid event took place on the 2nd of May 2022 in Austin, Texas and featured breakout sessions, connections with peers, and inspiring keynotes for all attendees and participants regardless of their place.
In the case of those who participated online they offered a guiding introduction to the platform. This was not just to make sure that attendees felt comfortable navigating the event, but to also help them maximize their experience. The event also featured an online marketplace for sponsors where sponsor collateral and the opportunity to engage were available. For in-person attendees, private 1:1 sessions with experienced analysts offer a space to talk about top business issues as well as other benefits.
Remote audiences want every piece of content that your event offers. Placing content in the same place to encourage engagement from sponsors and of course, make sponsors happy.
Gainsight Pulse Everywhere 2022
Gainsight's Pulse Everywhere kicks off its next hybrid event on August 17th , at the Moscone Center in San Francisco. This seasoned hybrid event provides the option of both virtual and in-person ticket choices. The ticket holders get access to the latest studies on customer satisfaction communities, customer satisfaction, as well as the most important trends to follow. This event is jam-packed with knowledge to assist their attendees understand the most effective practices and methods to create top-quality customers experiences.
You can expect virtual networking events to mimic moments conversations that take place during live events. In the event that you must convince your boss to go to an in-person event, they have a handy template ready for download to demonstrate the importance of your event to the boss.
#FinCon22
#FinCon22 will launch their experience in September Orlando, Florida. Digital marketing events to help personal finance creators create content goes to the next level with regards to live networking. The event this year will feature an important hub in the World Marriott Center that includes networking opportunities at meetups, lounges, exhibit booths, live sessions and roundtables, and much more. While the majority of FinCon's schedule is geared towards in-person attendees certain ticket holders have access to on-demand event recording and other content once the event has ended.
In evaluating your occasion, ensure that you prioritize features that encourage connection between attendees who are in person as well as online. Be sure to also consider ways to make money off your content on demand.
Empower Conference
One of the first significant hybrid conferences that took place in the past time was Empower 21. Both in-person and virtually attendees are able to access a virtual conference platform. Participants can interact with one others, check out the agenda, information about speakers, and more. If attendees were in person, safety guidelines like mandatory masks as well as social distancing had been in use.
The event that was a hybrid proved businesses can still hold successful and safe in-person experiences by following health guidelines. The Empower Conference returns in-person to the Irving Convention Center on February 28th, 2022.
TwitchCon
It shouldn't come as a shock if Twitch is the streaming online community for gamers is solely focused on online experiences. But, Twitch recognizes the importance of a mixed experience. For several years, TwitchCon featured live entertainment and music as well as panel discussions meetings and events, as well as tournaments. By using their platform to stream content, TwitchCon fans benefit from social interactivity and effortless engagement in every aspect of the festival. TwitchCon is held by San Diego and is scheduled to be held on the weekend of October 7 to 9, 2022.
Apple's special Events
One of the most impressive examples of events that are hybrid can be found in Apple Special Events. For as long as we remember Special events hosted by Apple were streamed live to audiences around the globe introducing the latest Apple products, technology and much more. In 2019, an audience of a thousand people as well as two million people from the remote were watching Tim Cook unveil products like a new iPad as well as a new Apple Watch, and the new iPhone 11. Although hybrid technology has expanded to more levels of audience interaction that can reach 99.95% of a company's whole audience at an event isn't any small feat.
WEC Grapevine
One of the most important organizations for meeting and events took hybrid by storm in the year 2021. The trend is worthy of mentioning. WEC Grapevine ran a 5 day in-person conference with 20+ concurrent sessions for 1739 attendees total. It was 600 in-person attendees and 1131 online attendees. MPI determined to demonstrate how you can safely revive corporate meetings and other events. The hybrid event proved to be a huge success that it began in Las Vegas in June of 2021 . It offered both an on-site and digital experience. They were both live, happening simultaneously and allowed attendees to take part in the way that's best for the event.
Social Media Marketing World
A go-to hybrid event for influential social media users are an event called the Social Media Marketing World event. In-person events are held in San Diego and offers high-quality content to inspire social media marketers to be who are prominently featured on social media platforms. The virtual element allows the remote attendees to partake in the same material digitally. The registration process is clever and empowers attendees with multiple ticket tiers to maximize their audience. Tiers vary from 100% virtual, on-demand video streaming, to all-access passes. The all-access tier features live access on location to all presentations, keynotes, and recordings and much more.
If you are planning your hybrid event, consider the different tickets and levels that will appeal to your target audience and provide a curated event experience.
The New Yorker Festival
The well-loved New Yorker Festival is back for their annual event celebrating information, politics as well as film, literature, music, art, as well as popular cultural. The festival this year features a combination of virtual, live-streamed events as well as in-person events all over New York City. Furthermore, the New Yorker Festival includes tickets to "Dining In Events" which features curated meal delivery for New Yorkers attending across the five boroughs and a virtual conference with the chefs who prepared the food.
In planning your next event in a hybrid format make sure to include exclusive experiences that combine virtual connection as well as some face-to-face interaction.
Hybrid events FAQ
What is a hybrid event?
A hybrid event is a single event which is intended to offer two audience experiences. The main feature of an event that is hybrid is the fact that both audiences share connected experiences as well as event-related content via an online platform. What are the various varieties of hybrid occasions?
Any event type that can be conducted both on-site and online, is an event that is hybrid. Hybrid events are also a great solution for attendees who can't attend in person due to security or health reasons or have a limited budget for travel, or if the onsite event's capacity is not sufficient. Why are hybrid events going to be the norm in the near future?
Future hybrid events will host a live crowd in person, while the larger global audience is able to participate online. This means we are in the midst of a digital future in which measuring online behavioral data will create the future benchmarks of success.
Make sure to wrap it up
Here are some final ideas to keep in mind when putting together a hybrid event:
- In-person attendees will thrive from the experiential aspect. Make sure to give exclusive, in-person experiences to attendees. You might consider hiring musicians and live entertainment for the physical aspects of your celebration.
- Let attendees choose from a range of tickets. Let attendees decide what they would like to do. They will be less hesitant with the experience however, it could also boost the amount of involvement in the manner they decide.
- Engage a team of production. Working with a professional AV team and event management companies can ensure seamless execution and hybrid development.
- Remember there are no rules. Hybrid demands an inexhaustible quantity of imagination. Don't be afraid to experiment and extend your knowledge of early experiences.
The first version was released on September 13, 2021 and updated in May 18th, 2022.