Are you causing your brand to lose Sales? -
You want to know what is just as important as the content in the online course you sell?
Your brand.
If your brand's name is either you or your business having a solid brand can be a game-changer for your business. However, here's the truth: just as your brand can produce positive outcomes, but it also has negative effects.
If you're not careful, a bad brand could ruin the sales. Consider a moment when you planned to buy a product on the internet (any item) but decided against it as you did not know or believe in the company. This happens every day in the online shopping world.
The company's web site or a basic Amazon product comparison, the brand image matters and can be a deciding purchase aspect.
Because branding is crucial to e-commerce I always encourage entrepreneurs who are online to spend as much time building their image of business like they are building their course.
It's not necessary to go out and find a branding consultant though. There are actually some simple things you can do which will help in establishing your offering as credible and will also provide you with credibility.
The first step is to decide if you'd like to establish an organization-specific brand (like Digital Marketer, Facebook and others.) or if you want the brand to represent the person you are (like Tony Robbins, Michael Hyatt, Frank Kern, and so on.). There's no right or wrong answer here; it's just a matter of personal preference.
Once you have that established then you can make an simple logo.
In reality, many people think about the subject over the top. It's best to spend about four hours on this to the maximum. For a quick tip, open up Photoshop (or Microsoft Word) and then type the name of your business out. You can then play around with various fonts to determine which ones match the design and feel you're looking for.
That's it. Most successful logos are just words with the same font.
Now, you should concentrate on colors. This handy quiz will assist you in determining which colors might be best to promote your business. A lot of business owners spend too much time on these two areas of their business.
Last, make sure that you use your logo in a consistent manner. The logo and color scheme are required to be uniform on any materials you are using for promotion. The font you choose should not include greater than 2 fonts (one for the headers , and others for paragraph text).
In the realm of branding, it is often "less is better" (or as in this case, "less is more memorable").
If you have a solid identity for your company's e-learning it will be apparent that the process of securing the sales you need becomes much easier because the brand is more well-known.