An Overview of Using Pinterest to Market Your Products

With an amazing product in hand and a great store marketing can be the sole thing standing in the way of increasing sales. If you're looking to connect with new clients or encourage existing customers to buy again, Pinterest provides a great chance for your shop.

Pinterest is a visual search engine for finding ideas like recipes, home and style motivation, and so on. Their mission is to bring everyone the inspiration to create the life they want to live.

With millions of pins on Pinterest, you'll always find suggestions to ignite your imagination. As you find Pins you enjoy, add them to boards to ensure your ideas are organized and easy to find. Additionally, you can create Pins for sharing your thoughts with others on Pinterest. Let's take a look at why Pinterest is an excellent marketing tool for eCommerce and how you can use it to your advantage.

The reason to use Shopping on Pinterest?

There are a myriad of methods to promote your product on the internet, from email marketing to social media, paid advertising, and many more. So why make Pinterest a component of your plan?

More than 400 million monthly active users on Pinterest. Within the U.S. in particular, Pinterest reaches 37% of U.S. internet users each month. (1) The Pinners (Pinterest people) have built more than 7 billion Pinterest boards and saved more than 300 billion pins every month. (2)

Most importantly, however, shopping is a top activity for Pinners.

There's a reason online shopping is different on Pinterest. Pinterest allows the kind of exploration and browsing you're accustomed to getting in real life.

Nine out of ten people who utilize Pinterest regularly believe that it improves the shopping experience. (3)

If you're on Pinterest, shopping is an everyday thing.

When they discover an item they like They spend money and purchase more. The users of Pinterest are two times more likely to spend in a month than users who use other platforms. (4) Weekly Pinners are seven times more likely to say that Pinterest is the most powerful platform for their buying journey, compared to social media sites. (5)

How to market products with Pinterest?

1. Establish a shop

If you publish your catalog, your products can naturally appear on all the places where shoppers are likely to buy, such as Shop by searching, Shop from Pins, Shop your Board and many more.

It also enables installation of the Pinterest tag, which tracks results and helps you take advantage of advertising solutions to provide more control, influence, and reach.

By using this extension, you can:

• Create a website claim:Ensure your brand name is displayed on each Pin visitors create using your site.
• Connect your catalogue to Pinterest lets people browse through your Pinterest store.
• Add the Save to Pinterest button let your customers make complete-featured pins with your items.
• Set up Pinterest: Install the Pinterest tag Monitor events and conversions.

Once you upload your catalog and install the tag, you've now set your shop on Pinterest and have access to the complete suite of shopping solutions.

2. Advertise effectively

Spending some money on your most popular Pins or even promoting an imminent event or a new product can be an effective strategy to make views convert into sales. There are many ad designs and solutions you can leverage, including:

• Advertisements for sales: Reach shoppers when they're most likely. The ads for shopping include useful information such as pricing, availability of products, and reviews. Ads for shopping are now appearing on even more shopping surfaces through Pinterest (e.g. visual search).
• Collections advertisements: This immersive format utilizes video-like slideshows as well as slideshows to assist shoppers in shopping like products. These are great to build larger baskets because they help people find more products they like.
• Automatic solutions: Set it and forget about it. Through Automatic Bidding, Pinterest will automatically adjust your bids in time in order to achieve the best amount of conversions to your budget. With Campaign Budgets, setup is simpler than ever and you'll get more results, more efficiently.
• Dynamic retargeting Reach the individuals who cannot stop from thinking about your product or just need another nudge. Retargeting can be based on what people are looking at on your website, or based on what's inside their shopping cart.

However, regardless of the method you pick, make sure you be sure to take time to think about your objectives, budget and your target audience. Do you want to drive visitors to your site, gain email subscribers, or convert customers? What is the amount you would like to invest each hour? Are you looking to present your ad based on certain areas, genders, or particular interests? These factors all play a an important role in the performance of the ad.

Looking for a bit of help? Pinterest offers a comprehensive review of making Pinterest advertisements.

3. Join with the Verified Merchant Program

Customers love to buy from brands they trust. Users using Pinterest have a 50% more likely to be open to new brand names. (6) And when they come across a brand they like, they're more committed.

The Verified Merchant Program assists shoppers to discover and purchase from brands that have been vetted. The program is completely free and makes your business stand out.

Key benefits comprise:

• An exclusive badge on your profile as well as product pins to show your business was verified. You can catch shoppers' eyeballs as they make their decision on what they want to purchase as they do at their preferred store.
• Enhanced product distribution across the various shopping areas and experience. Your products are now at the fingertips of shoppers seeking new brands.
• You can access exclusive features such as the details of your retailer, to show your values as a brand and your community you serve. Shopping based on values has never been more important to your customers. Gen Z, for example would be willing to pay 60 percent more on an eco-friendly product. (7)
• The cost to join is free. In order to join, you should:
• Follow the Pinterest Merchant Guidelines
• Are you able to connect your catalog
• Have you installed the Pinterest tag set up

4. It is easy for other people to spread your material

Of course, you also need create a system that makes it easy as possible for site visitors and clients to link the content on your site to your Pinterest accounts. Include an "Pin It" button to your site and let them share anything from products to infographics fashion inspirations, as well as recipes. This is an excellent way to reach new audiences without spending any money.

5. Increase your sales with no-cost ads consultation

If you're new to Pinterest Ads, you might qualify for customized, personal campaign assistance. Get our best tips to increase your sales with custom ideas, creative tactics, campaign advice and much more via clicking here.

Use the best of Pinterest

With a little work and dedication, you are able to make it by using Pinterest. Make sure you create relevant and informative content, creating attractive images and videos, and optimizing your Pins with the appropriate keywords, and you'll be well on your way.

1. (ComScore, US, Aug 2021)
2. (Pinterest Global analysis, September 2021) and browsed more than 5B (Pinterest Global analysis Apr 2021)
3. Source: Reach3, US, The Retail & CPG Route to Purchase daily Pinterest users who save Retail as well as CPG content vs people on other social platforms, Aug 2021.
4. Source: Dynata, US, 2021 shopping in fashion and beauty among weekly Pinterest users and people on other platforms, in April 2021.
5. Source: Reach3, US, The Retail and CPG Way to Purchase the weekly Pinterest people who have saved Retail as well as CPG content vs people on other social networks, August 2021.
6. Source: Dynata for Pinterest, Shopping study with people who utilize Pinterest weekly for cosmetics and fashion, as compared to people who don't use Pinterest. US in April 2021.
7. Source Pinterest: Internal US information, January to December 2020