Creative daily

An overview of the new link builder from Amazon designed specifically for WordPress

Sep 16, 2022
amazon associates link builder plugin

There are a variety of plugins which can be used to support the program. Amazon Associates Program. Certain of these are available for download free of charge through the WordPress Plugin Directory, others are licensed under a commercial licence. This article will go into detail about the authorized Amazon Associate Link Builder plugin that was released a two weeks ago. It is in the process of being tested.

The Amazon Associates Link Builder plugin is a new option available to WordPress users. The plugin was launched just two weeks back (December 2016) It offers an easy to use shortcode for affiliates that lets them embed ads into content in diverse types of. As of the writing time, Amazon Associates Link Builder (v. 1.3) is working only with WordPress table prefixes which begin with "wp_". It is a recognized issue and will be resolved in the coming months. If the WordPress database is using the default prefix, then you are safe and avoid this.

This plugin may include in the WordPress content editor the ability that allows you to find products in the Amazon Product Directory.

The Amazon Associate Link Builder search form
What you'll need to fill out your Amazon Associate Link Builder search form.

The Link Builder provides an admin panel where users are able to select between 9 items including ads unit templates, associate ID and Amazon marketplace.

The Amazon Associate Link Builder interface allows to easily build the amazon_link shortcode
Amazon Associate Link Builder interface Amazon Associate Link Builder interface allows users to design the Amazon_link shortcode.

After that user has completed the online form. The plugin inserts an amazon_link shortcode in the post text. Here's an example

[amazon_link asins='B00OCFMVHE,B01KHV5O1G,B01JRS6WR0' template='ProductCarousel' store='test-21' marketplace='UK' link_id='6d481d2c-c629-11e6-bd13-b900ba731a80']

Shortcodes are characterized by the following attributes:

  • "asins": an enumeration of commas separated ASINs (Amazon Standard Identification Number). ASINs are a type of identification that is distinctive to each item. ASIN could be defined as an alphanumeric number which can be used to distinguish an item.
  • "template" Template HTML0 template written in HTML that displays the ad to visitors of the website. It comes with four templates available: ProductCarousel, ProductAd, ProductGrid, PriceLink. Users can also create your own templates.
  • store is the name of an Associate ID, which can be used to monitor sales and the traffic coming from websites affiliated with. The number could represent the ID number for the store or an ID for tracking.
  • "marketplace" is the word for Amazon's market. Amazon marketplace.
  • "link-id' The hyperlink identification code used to identify an advertisement unit. Shortcode generators generate it. creator.

The Settings page on Amazon Associates Link Builder provides options to choose from that must be configured before using the app.

The Amazon Associates Link Builder Settings page
The link can be found on the Amazon Associates Link Builder's settings page.

Two fields of the first option require access keys as well as those who are secret affiliates have the capability to generate the access key on Amazon's API Account page (see how to apply required for being an affiliate on Amazon online help).

Your Security Credentials console
Security Credentials Security Credentials console

After that, the associate ID field permits the creation of the store's ID, as well as an extra tracking ID that can be used by Amazon to track both sales and traffic. Tracking IDs as well as store IDs can be registered through Amazon Affiliate Central (see the associated documentation for a full list of Amazon affiliate sites).

Associates can set their tracking IDs on the Amazon Affiliate Central website
Affiliates are able to choose their tracking IDs on Amazon Affiliate Central's site. Amazon Affiliate Central website

After we've established a value for with the ID to, and then we've picked the default market. It is possible to advertise your products in a wide variety of marketplaces. But, you must verify that the associate ID is valid for one specific marketplace. If you plan to advertise your products on multiple Amazon websites, it's advised to establish an account for your store and one (or several) tracker IDs for each marketplace. In the next step, we'll be in a position choose the standard advertisement template.

Advertising Templates

Amazon Associates Link Builder plugin is bundled with four templates which permit advertisers to be added to blog posts.

The first built-in template displays items in a carousel slider
The build-in template's first version displays things as carousel slides

Product advertisement Second template is very similar to the carousel template, but it displays only one product at the time.

The Product Ad Template embeds a single item ad into post content
Product Ad Template Product Ad Template integrates a single advert into content of the post

Product Grid The grid structure is made up of rows of content within the blog. of the blog. This allows users to quickly browse different products.

The Product Grid Template displays several items in the same grid
The Product Grid Template displays several things on one sheet

Price Link The template has an embedded link to text in the text of the post

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Apart from the built-in templates, Amazon's plugin lets users alter the style and appearance of ads by creating customized templates using Mustache engine for templates. Mustache templates engine. Let's dive deep.

The design of custom templates

mustache is a fundamental web template system based on tags surrounded by curly braces. Mustache tags are able to be utilized for creating various segments and segmentation:

  • variables determine a value within the context of the moment (i.e. Title). If no value is found the title will not be printed.
  • sections are created by combining one or two parts of text, based on the meaning of the key within the context. The tag that opens the section begins with an pound. The closing tag starts by using the apostrophe (i.e. InStock"InStock"InStock text|Text|text} InStock"InStock"|InStock"|(}).

Supporting the Mustache template engine. By allowing Mustache template engine to be used, the Link Builder provides the following tags:

  • SIN"SIN"SIN "SIN"|is the standard Amazon identification number.|SIN} represents the Amazon Standard Identification Number used for the item.
  • itle|"title"|"titled"} is the title or the name of the item
  • etailPageURL|"etailPageURL"} is the URL that allows linking back to Amazon
  • argeImageURL| argeImageURL|"argeImageURL"}: large image URL
  • MediumImageURL: medium image URL
  • mallImageURL|"mallImageURL"|"mallImageURL'}: small image URL
  • yy"y|y|} The brand's name or the name of the author who created it or of the brand
  • urrentPrice|"urrentPrice"} It's the present price. If there is no price accessible, a link to Amazon will be shown in the place.
  • CurrentPriceValue: the current price in raw format.
  • trikePrice|"trikePrice"}: manufacturer's recommended price
  • StrikePriceValue StrikePriceValue: The strike price in raw format
  • aving|"Saving"|"saving"} the price of the strike price
  • avingPercent|"avingPercent"}: saving in percentage
  • avingValue|"avingValue"|"avingValue'}: saving in the raw format
  • Rime "rime "|*|*} Indicates whether the item is deemed to be Prime
  • erchant|"merchant"|"Merchant"} Returns Amazon if the item is sold and shipped via Amazon. There is no value to marketplace sellers.
  • inimumPrice|"inimumPrice"} the minimum cost for new items
  • MinimumPriceValue Minimum price in Raw format
  • "nStock"nStock "|*|} Indicates whether the item is in the inventory.

This list isn't exhaustive. The best resource to learn the best way to utilize Mustache tags within the Link Builder for Amazon is available on the plugin's Templates administrator page. If you're looking to create advanced templates, it is important to read the online manual that is available to Mustache.

So, let's build a basic custom advertisement unit template. The first step is to discover the code needed for the template. PriceLink template:

#Items #Item #aalb CurrentPrice! /aalb /Item /Items

The templates that are built into the system cannot be customized. In order to modify the template you must duplicate the template. We then need to assign an additional name to the template we copied. We can then modify the template in the way described in the following instances:

#Items #Item #aalb #InStockTitle: CurrentPrice! /InStock /aalb /Item /Items

In the custom template, we've added the "nStock"nStock"|section tag.  section tag, so|Section tag so|A section tag is added, which means} it's possible that HTML data won't appear when the item isn't available. itle"itle"It is"itle'| itle"| Itle}, etailPageURL|and etailPageURL|and urrentPrice|as well as the etailPageURL} and the urrentPrice|currentPrice|urrentPrice} variables will show the information about the item.

The Templates admin page allows affiliates to create and edit ad templates
Administrator page templates Templates Administrator page allows affiliates to create and edit advertising templates

The unit can be modified in design, and the design of the unit as a result of a variety of CSS classes. As of the time at the time of this writing, Amazon developers do not have documentation available for the classes. However, we can take a some to look over the stylesheets in the Templates Administration screen.

The advertising unit is in the division by using the aalb-pc advertising-unit class. It is the Adheader class of the Aalb class then is applied to the H2 heading. For example, we could modify the appearance of text on a ProductCarousel replica by changing the declaration block according to the following format:

.aalb-363-pc-ad-unit .aalb-363-pc-product-title a display: block; width: 100%; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-size: 13px; color: #111111; text-decoration: none;

Check out the numerical substrings within the selectors for classes. This is a number that's which is used by the plugin within every class name created in the event that template templates have been duplicated. We should ever take it into consideration while changing templates.
    Change the color of text from dark grey as normal, to red:

.aalb-363-pc-ad-unit .aalb-363-pc-ad-header a color: red;

Another option to be considered is no-truncate. consider is no-truncate that stops this plugin from cutting down on the content of the text in the unit of advertisement. no-truncate is required to be used alongside the advertising unit AALB-pc class. This is an example of the method to:

...

At the end of the day, it's possible to take note of the distinctions in the built-in ProductCarousel template and in the custom replica.

The image shows the output of the built-in ProductCarousel template and a custom version of the same template
The picture shows the output of the template that is built into ProductCarousel and an adapted version of the template.

Amazon Associates Link Builder provides the fastest and easiest way to promote Amazon's products by making use of WordPress websites. The plugin doesn't require any knowledge of programming, and its features should meet the basic requirements for website administrators. If you're in search of additional features including customer support as well as a greater influence over the appearance of your product it is recommended to look at the plugin's official version in comparison to the tools that are available under a commercial license.

Amazon Affiliate for WordPress (AAWP)

A different popular premium plugin which is also a well-known premium option can be found within Amazon Affiliate for WordPress It's a powerful and easy-to-use plugin specifically designed to be used by Amazon's affiliates. Similar to the Amazion Associates Link Builder AAWP uses an Amazon Product Advertising API in order to pull the information about items directly from Amazon directories. The plugin comes with a set of templates built in the plugin that allow users to make ad units to specific product. Additionally, it allows users alter the appearance of advertisements by changing the templates available today or by creating customized templates. This can be explained in the AAWP Tutorial for Templating.

Additionally, the plugin lets you retrieve and display specific fields of data that webmasters may use to aid in creating table of information about products.

A product table built using single data fields
A product table built using single data fields

Other strengths of AAWP are widgets and the embedded cache feature, automated lists of bestsellers and new releases and a fast support services. The plug-in is available in three versions of pricing that include basic (EUR 39.00) as well as commercial (EUR 99.00) and in the Developer version (EUR 199.00). The plans come with a year of support and regular revisions. Amazon Affiliate currently supports the countries listed as follows: Germany, USA, UK, France, Japan, Italy, Canada, Spain, India and Brazil.

Summary

But, plugins that are commercial like AAWP typically offer a greater amount of control over product ads, however they're not free. If the primary goal of your site is promoting Amazon's products, AAWP might be the ideal option for your needs. If your objective is to develop content, and also to reoccurringly promote products, then you might want to consider AAWP. Amazon Associate Link Builder plugin.

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