An announcement: SEPA Direct Debit Refresh --

Apr 29, 2023

If you're selling software worldwide It's crucial to give your customers payment options which are recognizable andconvenient for their needs. This can reduce the friction in the purchase process. This will result in an increase in customer acquisition as well as revenue.

aids sellers around the world with a variety of payment options. One payment option which is one of the most extensively employed across the European Union -- is SEPA Direct Debit. This isn't just for making payments easier between different countries in the EU but it could reduce the possibility of payment transaction failure.

With  the recently introduced SEPA Direct Debit features which allow merchants to collect payment within the SEPA region, but additionally be able to manage chargebacks and refunds using the application.

What Is SEPA Direct Debit and how does it Function?

SEPA (Single EURO Payers Area) is an payment system for transactions that has been adopted across the EU and a handful of other nations which allow consumers and business to pay for euro transactions in cash via credit transfer and/or direct debits at any point within the SEPA area.

Anyone in the SEPA region can pay by direct debit in Euros -regardless of what currency your local bank account is held in. This makes it easier and reduces the costs that are associated with cross-border transactions.

 checkout screen showing SEPA direct debit payments options

Through SEPA Direct Debit transactions, SEPA Direct Debit buyers are capable of transferring money through the bank-to-bank transfer - which is like ACH (Automated Clearing House) in North America. In most cases, the transaction clears within two to five working days. It allows effortless, discreet payments for both businesses and individuals.

Why Should I Use SEPA Direct Debit?

Because SEPA serves over 529 million customers Businesses looking to expand their international presence would be remiss to overlook offering SEPA services to customers who are interested in joining.

To use SEPA Direct Debit with  Sellers, they need to submit their information to our website for assistance in the next two working days the product is ready to purchase through their online storefront.

The process of collecting payment from customers is the same similar to other transaction. Customers can use SEPA Direct Debit will be identified if they're located in one of the countries described in our documents. You select the payment option by entering their personal information after which they can finish their payment.

 checkout screen with price and SEPA direct debit payment information

It's not just easy to establish SEPA Direct Debit via the seller portal, but it also offers a number of advantages to sellers who want to grow their business into the international market

  • A wider reach, reaching more than 500 million potential customers within the EU.
  • The conversion rate was increased because it made purchase more convenient for European customers since less than a quarter European customers don't utilize credit cards..
  • The lower number of failed attempts to pay is due to the bank-to-bank link that is made through SEPA Direct Debit.
  • Increased retention by removing of failures to pay caused by the expiration or cancellation of credit cards.

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