If you're selling software globally, it's vital to give your customers payment options that are familiar andconvenient for them. This will reduce friction during the buying process, which leads to increased customer acquisition and revenue.

helps sellers do this globally through a range of payment methods. One of these payment methods which is one of the most commonly used within the European Union -- is SEPA Direct Debit. It not only assists to make it easier for people to pay across borders within the EU however, it also helps reduce the likelihood of payment transactions that fail.

Thanks to's brand new SEPA Direct Debit feature the sellers now have the ability to not only collect payments within the SEPA region, but also have access to chargeback management and can make refunds using the application.

What is SEPA Direct Debit and how does it Function?

SEPA (Single EURO payments Area) is an set of for transactions that has been implemented across the EU as well as a handful of other countries that allows business and consumers to make cashless euro payments via credit transfer and/or direct debit anywhere in the SEPA area.

Anyone within the SEPA region can make direct debit transactions in Euros regardless of which currency the local bank account is in. This simplifies and decreases costs for international transactions.

With a SEPA Direct Debit the purchasers pay in a bank-to-bank transaction -- similar to ACH (Automated Clearing House) in North America. Usually, this clears within between two and five business days and allows for simple, non-obtrusive payment to both individuals and businesses.

Why should I use SEPA Direct Debit?

As SEPA provides services to more than 529 million customers Any business that is seeking to increase their global presence is remiss to ignore offering SEPA transactions to their potential clients.

To make use of SEPA Direct Debit with , sellers simply need to put in a request within our support portal in just two business days, it will be available in their online storefront.

The process of collecting payment from customers is the same as other transactions. Customers can use SEPA Direct Debit will be visible if they reside in any of the covered regions, as detailed in our documentation. The customer selects the method of payment and then enter their details, and they're good to complete the payment.

It's not just easy to setup SEPA Direct Debit from the seller's portal however, it also provides a number of advantages to sellers looking to expand their business into the global market:

• The reach of the company is greater than 500 million potential customers within the EU.
• Improved conversion rate through making it easier to purchase for European customers, since just a little less than half European customers do not use credit cards.
• Decreased payment failure rates as a result of the bank-to-bank connection to SEPA Direct Debit.
• Improved retention through the elimination of the possibility of missed payments due to credit card expiry or cancellation.