A New Perspective to Course Architects: Datamize the Healing Mind
To increase the popularity of his digital products Dr. Martin Rossman, founder of The Healing Mind, found an innovative business partner through Judah Fontz and his multidisciplinary team at Datamize. This group consisting of data engineers scientists and web developers and marketers writers, content creators and Digital strategic planners UX as well as UI experts was eager to turn his idea into reality.
Dr. Rossman, a 77-year-old trailblazer in the integrative mind-body approach to medicine and has a clinic based out of California. Even though he was able to offer classes online and audio recordings, he was in need of a new and innovative product in order to generate more attention. "His online sales were more of something to do for fun," says Fontz. "We assessed his company and suggested that he could conduct A/B tests on Facebook, which would most likely boost his sales by 20%. What he needed was to come up with something totally new," says Fontz.
The potential of The potential in. Rossman's work The Fontz team at Datamize assisted him in his change from the conventional media of radio and television to video, which they transformed into digitally innovative experiences.
Fontz found that the best method to help Dr. Rossman boost his revenue was to introduce a recently created online course that was developed by .
"We have taken all the aspects of his work and developed a completely new curriculum," says Fontz. "But it's hard to sell directly to the customer. So we have instead looked for nonprofit organizations that provide the audiences that would benefit from his shows."
Datamize is a firm believer in the power of human connections. They create interactions that unite clients, employees and board members, donors and other beneficiaries. In line with this philosophy, Fontz proposed a unique collaboration in conjunction with Dr. Rossman, harnessing the possibilities of data technology and technology as well as mutually beneficial partnerships. Both created an online program titled Mission Possible, designed to help veterans in their partnership in conjunction with the Disabled Veterans National Foundation (DVNF). The program quickly gained the trust of those who believe in to helping the veterans' mental health.
Through the generosity of donors who fund the development of their course, the organization has been capable of providing services to over 1,000 veterans, families of veterans and first responders, all for no cost by leveraging collaboration.
The program ran for a little over 120 days. This is how they got it done:
Skip ahead:
- The of information
- They've created a brand new course
- They raised funds to fund the project.
- They joined forces with an audience that already exists
- They designed an Mission Possible app
- They focused on the building of connections.
They harnessed the power of data
In the beginning, let us meet Fontz, the owner of Datamize. In the last 13 years, he's assisted nonprofits and organizations increase their income, become more efficient and make more impact by the use of machines learning AI and the use of data.
Fontz's own journey, beginning in 2008, was marked by a passion for connecting people and using data to deliver great experience. He began his career as a store manager at JCPenney in 2008. In addition to working full time the retailer, he also was able to learn Google Analytics; a lover of sports, Google Analytics allowed him to research the habits of sports fans.
Looking to monetize this hobby, he became an affiliate for sports books and built a website called sportsbookanalysis.com, where he would rank and highlight all of the key things about the different sports books. Sportsbooks would pay the affiliate a portion of their net income for each client that he refers. The system was very successful. However, at the time sportsbooks weren't as widely accepted in the US So he made the decision to use the same experience for other areas.
Inspiring by the path towards entrepreneurship he took at the time, he left JCPenney to join a buddy's startup that provided lists for direct mail campaigns. The company employed the methods of search engine optimization that were mastered by him to establish the algorithms of a website called Nextmark for ensuring that the lists would be first listed in major search results, allowing them to get prospects from major brands who want to purchase mailing lists.
Then, he negotiated and concluded the leads, resulting in his clients the very first mailers of major brands, Bank of America, Verizon, Home Depot, and Intel just to mention a few. He then delved into data analytics and provided those big brand clients mailing list information after looking at those they needed to target via the internet as well as direct mail. He created a profitable department of digital analytics and solutions at their expense and was in the department for just a few years. After that, he quit to create his own company in the year 2019. Datamize.
To create Datamize, he combined all of his previous experience with the use of data and building relations with clients to assist nonprofits and businesses to develop. This is done by assisting them to find new sources of revenue either through the development of new products or the packaging of existing ones. The group of his comprises 13 individuals and a group of subcontractors. The company is entirely run at a distance and comprises comprising data researchers, data engineers, web developers as well as content creators, marketers and writers, designers and graphic designers. "We give our customers access to an established team that can handle everything, in addition to assisting with increasing profits and revenues," explains Fontz.
They created a new course
By leveraging the reach of the non-profit organization. The Datamize team supported Rossman. Rossman created
Mission Possible, an online service which aids in improving people's mental health and well-being. It is specifically designed to assist those suffering from PTSD, Mission Possible is available via recorded audio as well as videos so that veterans, veteran family members and first responders are able to access it at any point and at any point. "It's a completely new program which is something that is something that Dr. Rossman can add to his existing classes he provides," says Fontz.
It is a complete online program that includes journals as well as Dr. Rossman's most-read book, The Worry Solution. Plus the Dr. Rossman holds a monthly Q&A with all participants so that they can have questions answered in real time and get help on their journey to change. "We will continue to operate the program and help the majority of veterans and first responders as possible," says Fontz. "The next stage is to extend the program to a group that assists veterans and first responseers. ."
The group raised money for the project.
While developing the course, Fontz collaborated with Dr. Rossman to customize the course specifically to the needs of the students. Additionally, Fontz worked with the non-profit to develop every piece of content they could show their supporters to help fund the whole course. This enabled the program to be 100 100% gratuitous to first responders, veterans, and their family members.
To raise money, they informed the supporters to know about the program, its benefits and the amount of family members of the veterans and first responders that it could help. They then helped by raising money to run the program. "We don't plan on charging the veterans anything--ever," says Fontz.
They teamed up with an already existing public
Fontz believes in the power of collaboration--especially when it comes to finding new audiences and markets; collaborating with other companies' audiences allow his team to sell "one to many." Indeed, many course creators may find it beneficial to broaden their perspectives by looking at other market segments to promote their course.
"You could directly contact customers or directly to another firm, however it's very expensive to find the customer you want in this manner," he explains. "There are other companies or partners with those customers which you're interested in and your services correspond to what they provide."
Collaborations may also prove mutually advantageous. "Getting exposed to another business's customers can help make their product and service superior," he adds.
Often, when clients visit Datamize, often when clients come to the Datamize Group, they're looking for help selling their current products. possess. Fontz claims that the majority of customers need to realize the necessity of creating new things that more people would like, and who might be a new audience.
The advice of his friend? Choose your ideal audience you want to connect with Choose the best firm or partner that is already offering them products and services. "Then join forces with them on developing products that are more beneficial for customers," he says.
If a course creator is certain of their field of expertise, the next thing to consider is what they can do with that knowledge and put it into an original approach, which is innovative and finally, find sources of revenue and partners. "If you're prepared to study, there are many ways to make money," says Fontz.
They came up with a Mission Possible app
In order to increase sign-ups to courses, the Datamize Datamize team integrated the registration form on the site of a client that caters to non-profit organizations that is included in .
For making access to the course more simple, the students created a progressive web app for the Mission Possible. Mission Possible program. "We wanted to avoid having individuals go through their mail for a way to figure out how to log in," explains Fontz. "This application can be downloaded to the home screen of the user, and allows users to quickly connect to their Mission Possible program ."
They focused on creating relationships
Fontz underscores that regardless of technology or data analytics, the key to the success of any business is to build relationships. This principle is evident by the remarkable collaboration created between Datamize, Dr. Rossman, and DVNF. The genesis of "Mission Possible" did not just benefit the entire team and their families, but also all veterans as well as their families.
A strong belief that connecting people, Fontz and the Datamize team demonstrate the significant effect that collaborative partnerships can have on course creators and their viewers.
If you're keen to see the new possibilities of your online courses, think about the collaborative, people-first approach that is Datamize. If you're interested in expanding your audience with online classes you provide, get up and running today at free!
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