A "Gardyn" inside Every Home An Online Success Story

The most ingenious indoor gardening tool Gardyn utilizes to put the brand name Gardyn in front to every house. The Gardyn brand is mentioned on Forbes, Good Housekeeping, Time, Real Simple, Goop and more. Gardyn chose it due to its capacity as well as its customization capabilities. Additionally, they've used programs like Trustpilot, Affirm, Klaviyo, and Amazon Pay to improve their online marketing, and convert rates.

Meet Gardyn

The Gardyn's founder and chief executive FX Rouxel began Gardyn in the year 2019 and it was an easy to achieve, but also awe-inspiring goal- to help build a world in which everyone was able to access cheap and easy meals that were 100% natural that was grown sustainably and that had minimal environmental impacts.

With this Gardyn indoor gardening technique, it permits you to grow plants for vegetables, fruits, and even greens within only 2 square feet, with similar quantities of food which would take more than a thousand square feet to grow in an traditional outdoor garden!

It lets users have complete control over the device, as well as letting them control their light and water program, set it in vacation mode, or purchase additional Y cubes. They are the plants' seeds.

The story of Gardyn

Gardyn started in the year of 2019 , and then they launched their initial prototype in February of 2020 within the same month when the company unveiled its brand new site with .

When he moved to the U.S., Rouxel was discouraged that he couldn't locate vegetables and fruits that were as delicious and natural fruits and veggies from his home of Provence, France. This search for the tastes of his youth that led Rouxel to create the Gardyn process. Instead of looking for solutions right at the start of the process and also helping farmers generallyFX was focused on the end user. Today, nearly anyone is able to cultivate their own crops without much hassle or area.

This technology was developed through an alliance in conjunction with McGill University in Canada, it is the only one designed specifically for indoor usage to allow over 30 plants.

It was founded in the year COVID-19 brought renewed attention around the world for family-run foods, sustainably-sourced food products and home-based initiatives, Gardyn grew rapidly. It is headquartered within Bethesda, Maryland, Gardyn currently has a remote workforce that is more than 50.

Gardyn's engines account for the main reason for the success.

We had a chat with Ava who is the one in charge of the marketing of their website and. She first met Gardyn as she worked for an agency that they employed for their marketing. She became absorbed by Gardyn's mission and the enthusiasm of Gardyn's team leadership.

"I am in love with this company." The employee said "They wanted to bring marketing internal and I couldn't be able to bear leaving. This is why I asked to remain, and was offered full-time employment."

Her passion for her work is apparent and she appears like the founder rather than Head of the Website.

Making the Right Choice

Ava played a key role in deciding on WordPress as their platform of choice. Ava isn't a programmer however she does have experience with WordPress.

"The primary reason we chose Shopify is that it was compatible with WordPress and also provided us with the maximum flexibility. We didn't want the additional cookie cutter Shopify store. Shopify could be an issue for us to alter. I would definitely need the help of a developer...and there wasn't one.

But, as I have a basic understanding of WordPress but not very much the platform I was able search for the best way to create our new site."

The first version of their site was built completely on their own, using Elementor without developers. It had all the features they needed to launch off the starting point, including the Product Detail Page (PDP) as well as access to membership options and a simple check-out and shopping cart experience for their customers.

"There clearly were certain growing pains" Ava says. Ava. "Just trying to prepare with regard to the possibility of scaling. It would be a matter of coding something exactly as we wanted, and then in two months it will be necessary to go back because I didn't think further in the future."

Luckily, gave Gardyn the freedom to grow rapidly as it grew in its popularity, even within one month or so.

As Webmaster's Head Ava maintains a watchful eye on the webmaster's data. "I would like to know if you can tell when they are on the homepage page are they able to access the PDP? After that, I'd like to know how much it will cost for the PDP as an "add to basket" price, and then after that clearly, to include it in the cart and then the checkout. The only thing I would like is for everything to be smooth and seamless through the procedure. Especially those key indicators -"PDP to conversion, cart to convert and checkout conversion" PDP to conversion and checkout to conversion of cart conversion."

The main way she's learned the best way to increase these statistics is through customer reviews.

Reviews of reviews to be reviewed on Trustpilot

One of the most difficult aspects of her job as a marketer is educating customers about exactly what Gardyn is and what it's like in comparison with other methods of food production in the home.

"It's telling people that we have the Tesla however, If they've never even driven or driven, what are they thinking that the term Tesla is? It's been a challengecommunicating the concept in a manner that they know how it will fit into their lives. It's not just another job or something that's bound to disappear. It's so simple and it's all the time."

One way to address this issue, they found, is making the use of user-generated content (UGC) that is available in the form of customer reviews. The Gardyn team was aware of the benefits of customer reviews, but needed the right platform to consolidate reviews into one place. The platform needed to be authentic.

The company started out with a different system however, they quickly changed to Trustpilot which dramatically increased the efficiency of their review.

"It gives a feeling of confidence when people go to the Trustpilot site to see the reviews and reviewers are authentic. Customers write in-depth reviews that have five stars. They're not getting any rewards, but it's their desire to inform us that they're awed at Gardyn."

For reviews, Gardyn sends out an email to individual customers that are active, such as frequent customers. They also encourage the group on Facebook where members are collaborating and doing their best to make most value out of the service.

Trustpilot makes it easy to go further with their feedback.

"The Backend experience with Trustpilot allows us to manage, see, and be able download specific reviews as well as other similar. We can connect to reviewers, and attempt to gather photos, or get more stories to include on our blogs to create the human touch and emotional bond.

We especially found it useful to create ads and review cards using Trustpilot. I'm able to download all SVG documents very fast. Everything is already configured in accordance with the best quality standards, and this is very helpful."

Examining your website's content and marketing has proven to be vital.

"I recorded user experience feedback where people went through the website and expressed their opinions about their experiences along with their comments. Eight of 10 said something like, 'Oh reviews! It's great.' Also, we include testimonials in every email. In every footer, we provide Trustpilot reviews in each footer."

In real-life results speak for themselves.

If Gardyn adds reviews to its Facebook ads, their click-through rates increase by a third. When they added reviews on their website, engagement went up as well as bounce rates decreased..

Incorporating other tools and features to ensure success

Ava previously mentioned that the decision they made to select the platform for their store wasa result of the adjustable nature and flexibility of this platform. What exactly does that manifest itself?

Extensions.

"I'm self-taught and have developed the ability to Google. I've also learned to read. You can't tell the effectiveness of an extension before you test it. This is the reason the 30-day policy for return can be extremely helpful.

The great part is, that WordPress is open source and it being open source offers a wide range possibilities. There's an abundance of things available, and you'll be in a position to locate the exact thing you're looking for. There's always an expansion to every thing I'm seeking.

She states that Trustpilot and Affirm have definitely made most of an impact in the expansion of their sites.

"It was extremely easy to integrate with . It's hard to understand why we didn't use it earlier. Klaviyo quickly understands how utilize the funnel. It has doubled the amount of people we can capture from abandoned carts due to the fact that Klaviyo can integrate abandoned carts into its system and show ads. We're estimating more than 50,000 customers today."

Implementing express pay

The MyGardyn website introduced express pay options in November 2021 . It was immediately accepted from users. The majority of customers have embraced the site. Today, more than 40% all desktop transactions as well as 60% mobile transactions make use of express payment. In total, transactions in all 30 percent of transactions can be made using a credit card, and 20% are made using Affirm.

The most important thing is the fact that they witnessed an growth of 50 percent on mobile transactions compared to desktop during the same time period. This underscores the importance of Express payment options like Apple Pay, Google Pay and Amazon Pay.

"It's really lovely" Says Ava, "The express pay options have greatly improved our conversion rates as well as mobile sales. The rate of abandonment is extremely low."

"If you think about the fact that everybody uses Amazon. So I just feel everyone's thinking, "Oh I've it. I'm already signed in to the app. The process takes about 2 seconds. The abandonment rate is 17 percent. This is really low."

In the direction of the future

Gardyn is a business which aims to supply every person with access to fresh foods. The availability of Gardyn inside every household will, naturally, be the ultimate aim.

The firm is currently working on one G3 Initiative, called Gardyn Grows to Good that is working in partnership with nonprofits and schools to distribute food to shortages and vulnerable communities. The aim of the project is to offer nutritious and affordable food for those living in poverty.

In the event she is asked to share advice she'd give to others, she does not hesitate.

"Don't be scared to implement big adjustments," says Ava. "A website can never be finished. It's never ending. The landscape is always evolving. Be aware of your instincts and ensure you follow the information I'd highly recommend and Trustpilot.

When you're selling an item, or engaging in hardcore advertising You should do it in a way to improve the quality of life and lets you feel comfortable when someone purchases the item."

Then, Ava also shared her most favorite things that she's grown in the garden of her Gardyn: "My favorite thing is often referred to as Red Mustard. It's really a spicy lettuce that tastes similar to horseradish. It's delicious for sandwiches! Additionally, I've planted cherry tomatoes and strawberries that were so amazing. I've never experienced anything as delicious."

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