9. Black Saturday email templates that turn a holiday profit |
If you want to make money during the holiday season, download these 9 Black Friday and Cyber Monday email templates. This template is pre-designed and waiting for you to simply customize.
It's the season of giving (is it that time already?) and you're planning out your promotional events for the holidays.
After all, 'tis the time for sales.
First, let's cover a couple key pieces to incorporate into your marketing email strategy, then dive into the Black Friday email templates.
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What are the characteristics of a good Black Friday email?
For the sake of simplicity For simplicity, I'll use the terms Black Friday and Cyber Monday in the same way, as our strategies and templates are applicable to both. Naturally, you can modify our strategies based on your specific holiday email campaign.
With that caveat to be over Let's get to Black Friday emails. The body of your Black Friday emails won't see the daylight of day if they don't have a compelling subject headline.
It's not easy to convince the people who read your email at the end of a regular day.
In the end, 47 percent of recipients check their mail by relying on the subject line all by itself.
The battle for attention is a lot more intense when it comes to Black Friday and Cyber Monday as 116.5 million emails and 106 million emails are sent and received, respectively.
In this case, you can use scarcity and a sense of urgency in your subject line in order to draw recipients to open their emails, like in On 's "Last Chance: Sprint for Gifts" subject line:
Another strategy is to entice your audience with a gift similar to Mod" 's "A small gift to get you ready for Mod"" Subject line.
Additionally, similar to what On and Mod" do it, you may add an emoji to the subject line of your email to increase the number of people who will be interested in your message.
If you're thinking that emojis are a silly thing to include in the subject lines of your Black Friday email subject lines, consider this stat:
Companies that include emoji in subject lines have as much as 56% greater open rate when compared with companies that do not.
Why not take advantage of the spirit of joy and experiment with a festive emoji that will lift your open rate?
In any case, once you get your subscribers to access your email, half the battle is over. Truly.
The other key ingredient that will ensure your Black Friday email campaign a successful one is a clear call-to-action (CTA).
Make it clear what your email subscriber should do next. A simple "shop today" CTA that stands out from the rest of your email should suffice for your email for the holidays.
Check out any number of Black Friday and Cyber Monday emails and the CTA does not differ much in any way.
Plae , for instance, employs an obvious green "SHOP now" CTA at the bottom of its Black Friday email.
Additionally, Baggu has a large "SHOP now" CTA that extends across the entire width of their Black Friday email design.
To get a slightly different look check out Rapha as it comes with an attractive pink "SHOP the sale" CTA that pops nicely against the black email background.
You get the gist. Create your CTA as clear as you possibly can.
Finally the last thing you need to remember is that you should also consider that your Black Friday and Cyber Monday emails may also include a GIF If you wish to add some extra festive flair to your email content.
After all, 700 million people utilize GIFs each day and Giphy provides a massive 10 billion GIFS each day. To say people enjoy their GIFs is a gross understatement.
It doesn't have to be anything elaborate, neither does it need to be anything extravagant. This straightforward GIF on the front of a Black Friday email that I received from BabyCenter in the year of 2019 will draw attention to its CTA as well as spread Christmas cheer.
GIFs aren't the only thing, but the primary lesson is:
Include a compelling subject line, strong and concise CTA, as well as (optional) GIF in your Black Friday email campaign.
"Anticipation" Black Friday and Cyber Monday email messages
There's nothing like building up anticipation and excitement for your company.
Another way of doing that is to create excitement around your products in email messages that promote your Black Friday and Cyber Monday promotions.
As in, send emails well ahead of your discount holiday days and also consider launching your Black Friday sale in the days preceding Black Friday.
Why? People don't necessarily want to sit around waiting to Black Friday.
In particular, when it concerns shopping online, which is triggered through email marketing campaigns.
In fact, even on Thanksgiving, consumers purchase almost as many products on the internet from email campaigns as on actual Black Friday. And open rates and click-through rate are typically higher prior to when Black Friday weekend hits.
Type #1. The mysterious announcement email template
Hey [first name],
Something exciting is brewing, and is headed towards you.
There's nothing more I can say beyond that.
In addition, I am sure you'll be awestruck by this.
So, keep your eyes peeled this coming week.
(And this is definitely better than the typical Black Friday deal.)
I'll keep you informed of the most recent happenings here at [brand name[brand name]!
So excited,
[your name] Copy the clipboard to your computer
Type #2. The everything you need template for email
Hey, [first name],
The time is here of the year once more.
Be it your opinion, or not, the holiday season is a great time to celebrate However, you'll be able to get through it.
(We are all in need of this reminder especially in this year, am I right?)
To simplify your life easier, this isn't just another email pushing a Black Friday deal.
This email assures that we've got all the information you require to solve your the issuesolve the issue.
Particularly this year, I want to ensure that your brand helps the most.
We will provide you with everything you need to resolve your issue.
Truly.
Here's what we've got to offer the readers of this article:
- If you're facing problems We can help you with the [product].
- If you're having trouble with [problem] If you're having trouble, we'll provide the [product].
- If you're facing problems If you're having trouble, we'll provide the [product].
- If you're facing problems, we offer you the [product].
- If you're experiencing [problem] If you're having trouble, we'll provide the [product].
(Yes we're offering the traditional Black Friday deal [timeframe] on everything, so keep on your watch for discount details.)
And if one of these options still doesn't fit the bill, just hit reply to this email and we'll figure it out.
Since we are able, and because we want to.
And we could all use a little extra support right about now.
We are here for you.
[your name] Copy to clipboard
Type #3. Template for a product-related email
Hey, [first nameHey [first name
Just thought we'd help simplify things for you as you shop (online) this season of giving.
If you're a big fan of the [product], we think that you'll enjoy:
- [product]
- [product]
- [product]
If you're seeking to resolve a problem], these will aid you to solve the problem.
We'll participate in the Black Friday and Cyber Monday sale by offering you [discount] on [products].
We'll forward it to you in the [timeframe].
Also, keep alert for our sweetest deal of the year!
Help is here,
[your name] Copy to clipboard
"Sense of urgent" Black Friday and Cyber Monday email messages
It's likely that you'll get a lot of these in your own inbox when Black Friday and Cyber Monday arrive, but there's an important reason behind it.
It's working.
Basically, the more limited your product is, the more attractive and time-sensitive they will be for your target audience.
If you want to get an unforgettable view of how this backend psychology works, look no further than the fabled cookie jar research in which 200 participants were asked to rate cookies. 10 cookies were placed in one jar and two placed in another (of identical cookies obviously).
As you'd guess, cookies from the two-cookie jar were evaluated 2x better than those in the 10-cookie jar.
How can you add a sense of urgency to your Christmas email campaign?
Whether it's through a limited discount, timeframe or even inventory, our latest set of Cyber Monday and Black Friday email templates are intended to inspire a fear of missing the opportunity (FOMO).
Pro-tip: Couple these templates with a countdown timer and/or the inventory counter on your landing pages and ecommerce product pages for extra motivation.
Type #4. Simple FOMO email template
Hey [first name],
In order to help you stay clear of FOMO, I'll be super straightforward.
These are the best deals this year.
From [timeframe], we're giving you a [discount] in 2020 as part of our Black Friday deal.
Which means, if you're trying to solve a problem], you'll want to make use of this discount to gain access to:
- [product category]
- [product category]
- [product category]
- [product category]
If you're thinking about when is the ideal time to buy [product ] is, it's now until [timeframe(date).
Here's to [solving problem] (at an incredible discount for a limited time)!
[CTA]
Cheers,
[your name] Copy the clipboard to your computer
Type #5. The straightforward discount email template
Hey, [first name]
Our best Black Friday deal is here only for those of you who are interested!
From now until [timeframeWe'll give our customers a discount on our [products].
Simply enter [discount coupon] at checkout for the discount instantly.
If you (or someone you are aware of) struggles with [problem], now is the best time to resolve it (at an amazing one-time price).
[CTA]
Thank you for your support. Black Friday,
[your name] Copy the clipboard to your computer
Type #6. Last chance email template
Hey, [first name],
It's a good reminder that there's only [timeframe] left to avail our discounted.
We are closing our Black Friday sale ends on [dateday].
So, if you want to [solve problem], you can do it for discount before the [datethe [date].
That means [discount] until the sale closes on the date specified for
- [product category]
- [product category]
- [product category]
- [product category]
Don't miss our biggest discount of the year if you're trying to get that desired outcome.
[CTA]
Cheers,
[your name]
[script box end] Copy the clipboard to your computer
7. The scarcity email template
Hey, [first name]
Just a quick heads up:
There's a very limited quantity of [product] left at the discount [Black Friday deal[Black Friday deal].
If you're one of those who struggle with [issue], you shouldn't miss this Black Friday deal that could solve the issue.
(And at a heavy discount, what's an even better time to buy than right now?)
So, if you're even contemplating of joining/purchasing [product], I'd hop onto it before the final [product] is taken.
[CTA]
Don't wait!
[your name] Copy the clipboard to your computer
"Follow-up reward" Black Friday and Cyber Monday email messages
Our final set of Cyber Monday as well as Black Friday emails is designed to seal the deal.
In reminding your customers once more to make use of the Black Friday deals, and adding another incentive prior to that Black Friday sale ends, you're giving them another reason to act right now.
If you're thinking you're doing too much with the task by sending out additional reminders to your Black Friday email marketing campaign, think again.
If you want to get responses, follow-up email typically get a better response rate than your first email.
In fact, one study saw an 18% response rate to the first message, 13% to the next follow-up, with a whopping 27% for the sixth follow-up email.
What's more, sending an additional number of follow-up emails can be said to double your rate of reply .
Basically, if you want a response from your subscribers It's likely to happen through following messages. Therefore, don't overlook an opportunity to add some additional appealing messages to you Black Friday email marketing campaign.
Use the number 8. The template email for contests
Hey, [first name],
We've got an exciting announcement to share with you:
The first customers who buy our product] will enter the chance of winning a prize.
What fun!
And you can take advantage of the Black Friday discount [code] to get an extra [discountof] 5% off.
We decided to throw an extra jolly cheer to the mix this year, since... it's been a good year. it's been a sort of year.
[CTA]
Best of luck!
[your name] Copy to clipboard
Type #9. The email template of the loyal customer
Hey, first name [first name]
This is a simple email simply to say thank you.
Thank you for the person you are, and thank you for trusting me to help you (solve the issue).
To express my appreciation, I want to gift you with an extra little gift.
In the [timeframe], take advantage of an additional discount on [products].
Absolutely no strings. Access code [discount code] at checkout to make a gift card redeemable.
I just want to thank you for allowing me to succeed in my work to help [solve problem].
As always, if there's anything I can offer to make your life easier Please reach me.
[CTA]
Gratefully,
[your name] Copy and paste to clipboard
Supercharge your sales this Black Friday and Cyber Monday
With 93.2 million consumers who completed an online purchase on Black Friday last year, you shouldn't be hesitant to be part of this Black Friday sale frenzy and increase awareness of your business's offerings with a solid holiday email campaign.
This year was especially notable, since the pandemic dwindled during in-person shopping.
In order to create a highly successful holiday email marketing campaign, make sure you follow these Black Friday email tips and templates:
Use a catchy subject line and a powerful CTA or even a little holiday flair with a GIF in your Black Friday email designs.
Utilize one of our "anticipation" mail templates in order to generate hype and excitement about your company.
Make use of our "sense of urgency" email templates to create a sense of urgency for your products and nudge your subscribers to purchase right immediately.
Make use of our "follow-up incentive" email templates to remind your subscribers about the date that you'll be able to announce when your Black Friday sale ends and reward loyal customers.
We wish you the most amazing Black Friday emails, and be able to enjoy an incredible Black Friday sale and beyond.
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