8 Methods to Reward Loyal customers on your Membership Website
Who doesn't want to be recognized by the company for an effort well done? Perhaps it was an award for gold during elementary school, or a chance to be invited to the birthday party in your youth, and even cashback on purchases, no one can resist a good reward.
How would you apply the same mindset and applied it in your membership company? Would it be different If your member-only website included attractive incentive programs which helped keep your loyal and active members?
What kinds of rewards should the membership website you are running offer? Here are 8 ways you can show your appreciation to your site's clients and maintain their great goodwill!
Exclusive Discounts
Everyone loves a good deal, right? Discounts are a fantastic opportunity to draw customers to try your membership service, especially if they've been watching your membership site's page far away.
Discounts are available in all varieties and can be appealing to customers:
- The membership amount following a certain amount of time
- Offers on discounted services and goods by partner companies
- Additional service discounts
All of these discounts are fantastic, however they could be even more appealing if customers understand that these discounts only apply to members! The idea is to encourage your existing customers to remain loyal to the membership site and also encourage prospective customers to sign up to your membership site!
First Dibs The First Dibs
One great way to reward the loyal customers is to give your customers first dibs on new offerings or services!
If, for instance, there is a newly launched feature within your membership portal ensure that you offer the most senior members an opportunity to test the feature before anyone else!
This will not only make people feel appreciated and valued and appreciated, but it will also aid you to determine if there are any kinks or ways to enhance the functionality before making it available to everyone!
Demos for Free
This idea could be applied like how first dibs are utilized. Offer this to specific clients to make them feel loved and to help you understand how your customers react to you. This creates an overall positive experience for everyone.
HTML1Referral Programmes
Referral programmes are effective and can work. Similar to the previous loyalty schemes, this one will benefit both the company that manages it, as well as for the client.
For a variety of advantages that include cash, discounts, rewards, as well as additional benefits, customers on your website's membership sites send their friends to your website.
Partnerships Partnerships
An excellent method to keep loyal customers happy is taking note of the companies they like or love, and partnering with them by offering reward points to your clients!
Imagine you're a member of a site for historians. You notice that they're constantly attracted by a popular historical podcast.
A great way to reward your customers is to reach out to the podcast in conjunction with the podcast to provide an opportunity to go to the shows at no cost, exclusive podcast episodes, or the chance to guest as a guest on their podcast.
Customers will feel that they are being listened by them and you are trying to keep them entertained and enthusiastic!
Exclusive Merchandise
If we haven't talked about the topic before, people love the feeling of being different! The idea of offering exclusive items for members only is yet another option to include into your loyalty program.
It doesn't have to be expensive or difficult! Once a user joins on your website, members get a unique shirt or a free ebook or other item that you are sure that potential customers will love.
Your customers will be grateful for this and you will entice members to try you for themselves, just by using giveaways!
Personalized messages
One great option for your membership company is to include a touch of personalization to your rewards program. Members will feel more connected with you and make members feel as if they're actually receiving attention from your company.
Sending a personal email greeting when your clients sign on to your site, or when they reach the point of a certain amount in your business (such like a membership year, referring five or more members or referring five members.) It can be an excellent, personalised way to reward members, and show that your online business truly is a caring business.
Social Reward
If you are starting your own online business it is clear the importance of social media to the success of your company. Why wouldn't you utilize social media in order to thank loyal customers?
You might want to highlight your members who are successful and active. an image in the case that you bump into an existing member, inform your most popular members to wish them happy birthday. ....this also shows how much you care for the members you have, thank them, and want to make them shine!
In conclusion ....
Whatever the kind of membership site you pick the importance of loyalty is an important aspect for any business online, especially those that are based on membership!
It's always good to look into the possibility of implementing a reward system into your online business. This article will give you some suggestions on how you can motivate your staff!
Owners of membership sites What are your thoughts the best way to honor your customers? Customers who are members How do you feel about being rewarded? We can have a discussion within the comments!
If you are interested in this article take a look at this blog post on Facebook for an abundance of great details. Also, you can connect with your Facebook friends via Twitter as well as Instagram.
Jessica Starks Jessica is an entrepreneur with a flair for creativity as well as a professional writer, that aims to use of her skills to educate and entertain. When she's not at work, she loves reading, writing, genealogy as well as having time with family.
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