5 Strategies Course Creators Have to Take Advantage of Black Friday Sales -

Anyone who has an email account is aware that large companies use Black Friday to bring in new customers, market their products as well as connect with their existing client base.

However, even if you're a tiny online business owner doesn't mean you can't get some of the Black Friday pie, too.

Below are five strategies to benefit from Black Friday and Cyber Monday to promote your online business course.

Design an offer that will entice you

When most people first think of developing an irresistible deal, they automatically think about dramatically reducing the cost of their item or service. However it is simply a strategic design of your goods and/or services where the value exceeds cost.

Here are some suggestions to create an actionable offer:

• Bundling. You can think of putting important courses together at an attractive price for customers that still will result in the highest sales possible for your business.
• Value adds. You could add to your personal coaching one-on one for free, office hours, or earlier access for a high-value offer that's more than a discount.
• risk reverse. This means that your program will deliver the results promised without taking on any risk for the client. This is mostly seen as an "money return guarantee" policy , or even your first lesson for free. This can reduce hesitation at the time of purchase.
• Segmentation. Create different offers depending on your purchases. For example, existing customers aren't likely to be looking for a huge discount in your introduction courses however they might be inclined to take advantage of continuing education options that you offer.
• Time limit. An offer with a timer encourages people to act quickly. Limit the coupon's timeframe with "early bird" or "last chance" incentive to give people the impression of urgency.

Get started on building excitement right now

The days leading up to your Black Friday sale, your messages must get your customers excited and looking forward to the special deal you'll be offering. You want them clearly aware that you're coming out with an Black Friday promotion.

A great way to build the buzz for your promotion is by creating an "Pre launch" page. The page can be an "Coming Soon" page that is later changed into the "Special Special Offer" page as soon as your promotion officially goes live.

When thinking of what you can add to your prelaunch/landing page, think about the following:

• Catchy headlines with clear copy You must be explicit in your description of the program and stating your value proposition. Be urgent and catchy however, you must also be concise and easy in order to get people to sign up.
• visual elements. Include pictures as previews of your website or, if you've got it, a video.
• Call to action that is clear:a CTA (call to action) refers to the click button where visitors can buy your offers. It's important to ensure that all of your CTAs are easily visible and easily accessible on your landing pages to help your potential customers.
• Social proof elements: if you have obtained reviews from previous students, add them to your landing page to reinforce your proposition's value.
• A place to collect email addresses If your offer is not yet up and running, add a place where potential buyers can add their email addresses and be notified of your Black Friday offer. After Black Friday, the form may be used to sign up for a newsletter.
• Refund Policy: Sentences like "Money Return Refund Guaranteed" and "Risk-Free" will inform your customers about the refund policy and reassure even the most cautious customers.
• Contact Details:Provide a way for prospective students to contact your company so that you may give the impression of safety and enhance your reputation as the creator of your course.

Create an Email Sales Series

You can't just send one email for Black Friday and one email for Cyber Monday, anymore. Making the most money from your emails requires a well-thought-out strategy and strategy. You need to build excitement through pre-Black Friday and Cyber Monday email campaigns.

Below are five emails that we believe you should send for Black Friday/Cyber Sunday weekend

• 1. Email(2 weeks prior to Black Friday): Announce that something big is coming
• Email 2(a couple of days after) Releasing the coming deal
• E-mail 3(a week prior to Black Friday): Launch the promotion with a simple and clickable coupon code
• Email 4 (on Black Friday): Offer reminder
• Email 5 (A few days after): Offer ending - last chance

Make your emails short and clear with easy to see CTAs. Consider adding a countdown to your emails too. Let your emails be noticed by using relevant subjects rather than "Black Friday Sale" or "Our Biggest Sale."

Configure Abandoned Cart Recovery

Cart abandonment happens when people add products to their shopping carts however they don't finish the purchase. The process of following up on abandoned carts lets you recuperate lost revenue by sending reminder messages or following-up emails.

The carts of shoppers are abandoned for different reasons.

• Additional fees not shown on your course's landing page
• The checkout process is complicated and requires multiple steps
• Security issues (is this site safe?)
• Unsimple fulfillment guidelines (How when will purchasers be able to access this course?)
• Technical issues or website glitches

Try to stop cart abandonment entirely: think of auto-applying coupons, adding live chat on your site or offering different payment alternatives. If you create these trust elements at check-out, shoppers will make purchases more frequently.

Extend Your Offer to Giving Tuesday

Giving Tuesday is a global movement encouraging people to spread the gift of generosity by donating to charities. Giving Tuesday is held every year on the Tuesday after Thanksgiving, and Cyber Monday. It is possible to incorporate Giving Tuesday into your Black Friday / Cyber Monday strategy by running the original promotion until end of day Tuesday, with a portion of the Tueaday profits going towards charity.

Design a personalized email to be sent out on Giving Tuesday. This email should highlight some of the following points: A brief explanation of Giving Tuesday, the reason for your donation, the organization you plan to support, as well as the percentage of your revenue that will be going toward donations. Include the other options your readers can use to support the cause even if they don't buy anything from your website.

You can send a personalized thank-you email to anyone who buys your program today. You can even include the gift of a little token to demonstrate your appreciation.

Create an Black Friday Sale with

If you're really ready to start selling courses, there's no better time to get started then Black Friday. Begin with confidence and attract the students you want to attract with a unique deal.

     Are you interested in trying it before you commit? Go through the demo on a ride before you decide to commit.