5 steps for writing sales emails that convert (plus templates) |
You're growing your email list. Now how do you turn these subscribers into clients? Get started writing sales-oriented emails with this five-step guide (and templates).
While your list of email subscribers is increasing, sales stay unchanged.
What can a creator do?
You need to update your email marketing strategy.
That doesn't mean you should be bombarding your subscribers with pushy sales pitches. We don't suggest mailing cold email messages to those who haven't signed up to your email list.
Instead, focus on writing, and then sending out nurture emails that build a connection with potential buyers.
In this piece we'll provide you with five ways to write emails to sell that convert users into long-term customers who are excited to purchase your goods.
What makes nurture emails such a potent marketing tool?
It's one of the most cost-effective and flexible marketing tools that are available, especially if you're a small business owner with a limited budget.
Email marketing has an ROI that is $42 for every one dollar invested .
59 per cent of marketers use emails as their primary source of return on investment (ROI).
Email drives 74 per cent greater conversion rates than social media.
Not all sales messages are made to be the same. Contacting a prospect that hasn't signed up for your list of email addresses will more likely land you in your spam folder rather than bringing you the opportunity of a sales.
51% of users who report an email as spam do it because they didn't know they were supposed to sign up in the first place.
If you're a creative entrepreneur running an entrepreneur-sized company, you won't need sales personnel for outbound calls or spend hours scouring the internet for leads.
The marketing funnel outlines the journey that a potential buyer (or "lead") goes through starting with you to the moment they decide to purchase. Which stage a lead is the funnel is determined by how familiar they are with the company's brand, and also how far they are from purchasing.
At the point of consideration buyers are doing research and comparing a handful of options. They are aware of what their issue is, and are aware that there are a myriad of solutions there to solve it.
It is your job to help them realize that your product is the best option. This is where nurture emails come into play. Marketing through email can be the most efficient channel to run lead nurturing campaigns.
And in a world where 80percent of all new leads never translate into sales, high-quality sales emails could be the difference between growing earnings and low revenue. Nurtured leads can make 40% more purchase than non-nurtured leads.
How do you create sales email which nurture leads, and also drive sales?
Find out more here.
5 steps to write an email that is highly-converting
A quick reminder before you begin The following are a few templates in the following guide. The templates are intended to be an initial point of reference, however make sure to customize the templates to match your branding, tone of voice and your customers.
Step 1: Segment your email list
Segmentation refers to the procedure of splitting your subscribers into smaller lists (or segments) according to a set of standards.
Those criteria might include their desires, issues or past behaviour, their location they are currently in the process of selling, and so much more.
In the case, for example, when a lead signs up for New Aspect's free seminar on career changes the creator Lisa Downs knows that lead might be an ideal prospect for her paid seminars in the same area. Lisa could send them a series of nurture emails encouraging the lead to join.
Additionally, you can filter your list of email subscribers according to where the lead fits in your marketing funnel.
As we talked about earlier, someone at the stage of consideration knows that there are ways to solve their problems, but they still need to know more about the product.
Segmenting your list gives you important information about the lead's problems and where they're in the purchasing process.
With that info in hand then you are able to write an effective sales message that will build their confidence in your expertise and your products, such as the template for this email:
"Hi" [first nameHello [first name,
Have you ever struggled to solve [problem]?
In a way that makes you feel emotions.
If yes, you're not alone.
This is the solution:
[Step 1]
[Step 2]
[Step 3]
There's certainly a bit additional information, but there's not too much.
This is it.
Hallelujah for the simplicity of methods.
If you'd like to find out more, head over to our "link resource page".
Copy the clipboard to your computer[signature]
From the first sentence in this email, will make your readers feel valued. This is the first step towards creating a genuine relationship with your customer.
Alright, now that you've segmented your email list, let's begin writing a stellar sales email.
Step 2: Type an appealing topic line
Your company may have the top email copy selling the most incredible product in the world But if your readers don't open your emails, it doesn't matter.
This is why subject lines are such a vital part of email marketing.
47% of email recipients are open to emails only on the subject line, while a staggering 69% of email recipients report email as spam judging solely by the subject line.
In addition, nearly 300 billion emails are delivered every day. Make your sales email stand out in a crowded email inbox by using an appealing subject line that your target audience cannot resist.
Here are some ideas for writing a subject line which entices readers:
Personalized email messages is the most effective way to increase open rates. Personalize your subject line by including your recipient's first name. It will also increase your per-click rate by approximately 22.2%
Shoot for a length of six to 10 phrases .
If your message is consistent with your brand you can add an emoji, or two. This can result in the creation of a five-fold increase in opening rate than a subject line without emoji.
Subject lines that include numbers can have a 1.3% higher open rate over average emails.
I run all of every subject through the Send Check It tool before sending a marketing email. Send Check It scores the subject line of your email based on several factors and gives tips to help you gain more views.
After you've created an appealing subject line, you're ready to begin writing the body of the email.
Step 3: Craft persuasive email copy
First things first: Persuasive does not have to be a synonym for selling and pushy.
Although just 17% of salespeople believe they are aggressive 50 percent of potential clients think otherwise.
In order to prevent your emails for nurturing not sounding like sales pitch, make sure that every email sent in the sequence serves the purpose for which it was designed.
Check out this email marketing for sales:
Email 1.Introduce yourself within the first line. This is the first email you send to get your subscribers to think about the problem you're going solve for them.
Email 2.Now you know that your potential client is thinking about their issue Share some useful insights for them so that they can begin the process of getting it solved.
Email 3:It's time to intro your class. Write down what the course can offer and the reasons why it is an ideal solution for them.
email 4:You've made your first pitch, but your potential buyer may still have concerns. Use this follow-up email to respond to some crucial questions that they could be asking about your program.
email 5:Make one final pitch. Show them why they should act now and invite them to contact you with any queries.
When we reach email four and five The lead is now in the stage of decision making, and the selling process doesn't begin until the final email. Your goal is to gently lead your prospect towards converting and not force them to the deep end.
To show you what I mean I've created a template for the fourth email in the series:
Hi [First NameHi [first name,
Yesterday, I told that you of my brand-new course, [course's title[course title].
This morning, I'm planning share a few questions that I've had concerning the course so that you can decide whether it's right for you.
[Question 1]
[Answer 1]
[Question 2]
[Answer 2]
[Question 3]
[Answer 3]
Are there any issues that aren't addressed on this page? Send me an email, and let me know.
Ready to enroll?
[CTA]
We hope to see you at the course.
Best,
Copy and paste to clipboard[Your name]
What is the reason that this fourth email is so powerful?
FAQs are one of the best ways to address the objections of your clients in the email content. Professionals in sales make use of objection handling in order to gain customers' trust and build a mutual connection.
According to HubSpot according to HubSpot, the most common objections are:
Insufficient budget:"This is too expensive."
Incredibility:"I've never heard of this creator or product. How can I tell whether it's genuine?"
Lack of need:"Do I really need this? It's not clear how it can assist me."
Insufficiency of urgency:"This isn't important to me right now."
In order to overcome the objections it is essential to convey your knowledge and the products' value proposition crystal clear in your email message. If, for instance, the principal reason is the distrust, you should include social proof that will boost your credibility.
When leads see people like them buy and see results from your product, they'll want to be on the action. 72% of consumers affirm that positive reviews make them trust a business more.
The body of an email that is well-written is an effective way to convince your readers to take action, but it's more effective in the presence of a compelling CTA.
Step 4: Include an irresistible call to action (CTA)
The fourth step of our plan is quick and sweet -- just like a great CTA.
The clear CTA identifies what you would like them to do following reviewing the email. In conjunction with the convincing content you created in the third step the CTA gives leads the extra push they need to make a decision.
It might be tempting to ask your readers to complete many things -- like following your social media accounts, sign up for your next webinar, buy your new ebook -- insofar as you have their attention.
Resist that temptation. According to Hick's Law , the more options you offer someone, the longer it takes for them to decide on one. And they may not make a decision at all.
Aid potential buyers to avoid analysis paralysis and make their purchase decision easier by sticking to one CTA.
Below are three tips for writing your CTA which readers won't be able to resist but click:
1. Utilize action-oriented texts. Beware of the usual CTAs like "click here," "submit," or "learn more". Instead, choose engaging and actionable words that makes readers want to click as Trello does with the CTA "Grow Your Team" in this instance.
2. Keep it short. It doesn't take an extended sentence to make a punch. Make sure to keep your CTA less than six words.
3. Make it seem urgent. 60% of consumers buy products because of fear of missing out (FOMO), and 48% say special offers would encourage them purchase sooner. Make it clear that you have a limited duration or accessibility with your CTA.
As an example, Tori from Her First $100K utilizes to use the CTA "Save your spot," in order to prompt subscribers to register for her workshop, which is free.
When you've got your CTA put in place, one would be able to blame you for thinking that all you need to do is double-check the email signature, forward that email out, and call to complete the task.
Except the reality is a bit more complex than that. It's likely to be in your subscribers' inboxes but you're not quite done with it just yet.
Step 5: Experiment and experiment with iteration
This final step is more of an ongoing process than a single job: experimenting with email and then reworking your messages.
In this case, for instance, you could learn a lot from your open rate for emails. Your open rate tracks the amount of people who read a given email.
The open rate average is 19.84 percentage across different sectors . If your open rates aren't up to par, the subject line could be to blame. Try A/B testing different subjects to determine the factors that make your readers want to read your emails.
A/B testing includes changing the various components of your email -- in this case, subject lines -- one at a time, then seeing how those changes affect your performance.
70 percent of professionals marketers say they are testing subjects and messages the most frequently.
In order to test the A/B option, send half of your subscribers the original email and the second half with the altered variable.
For example, when you A/B-test different subject lines you will receive similar messages, with the exception of the subject line. Through comparing open rates you will be able to determine what subject lines perform more effectively.
It is also possible to test several CTAs to determine which results in more conversions. The possibilities of A/B testing are virtually infinite.
Final word:
More data you can collect by A/B-testing, the more you can enhance your sales messages. Plus, the more people enjoy your emails, the more likely they will be to be customers.
Turn email subscribers into loyal customers
It is not necessary to perform cold outreach, install complicated CRM (CRM) software, or hire an entire sales team that can convert leads to clients.
It's all you need is the perfect nurture program for your company and customers.
To recap, here are five guidelines for writing effective sales emails that turn subscribers into buyers:
Segment your email list. Segmentation allows you to create an individual customer experience, and ensure that you send relevant information to the appropriate recipients.
Make sure you write a catchy subject line. An effective subject line will increase your open rate.
Craft persuasive email copy that isn't too selling. Make sure each email in your nurture sequence plays a specific role leading up to the sale.
Include an CTA that your audience can't resist. The best CTAs are action-oriented, short and give the impression of urgency.
Test then test and try again. Be open to experimenting with different subject lines and messaging to figure out which ones resonate with your viewers.
If you keep these ideas in your mind -- as well as some templates in your belt, you're now ready to nurture the leads you've cultivated and increase your sales. Happy emailing!