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5 Examples of Sales Funnels to Motivate You

Dec 1, 2022

Are you struggling to gather contacts from prospective customers so you can provide them with additional marketing material? Are you seeing potential clients leave your cart but don't understand how to contact them? Are you finding your mailer difficult to handle, and never end up getting return calls from customers?

There's no need to worry -- these are common struggles for creators and many aren't experts in sales. However, these issues can result in massive losses in sales. The key to turning the tide around is Proper sales funnels.

A sales funnel represents every stage your customers traverse on their buyer journey, from when they first discover your company until the time they decide to purchase your goods or take other desired actions. Effective sales funnels can help to convert more potential customers into customers.

Colin Longworth is the Founder of WooNinja.io and is an expert in the creation of custom solutions and sales funnels. He's been an author for over 5 years and has been a professional since the year 2019. In this article, he outlines five sales funnels that convert well and can use to drive more revenue for your business.

Do you want to get over the line?

What is the purpose of the sales funnels?

A funnel is a path that you want your customers to follow, to reach the desired goal or result.

That outcome could be a sale, a subscription, download or it could just be that you're reducing the friction. You want to get the user from point A to B as fast as possible and without any friction as you can. Ultimately, funnels will all aid in improving your revenue and help grow your business faster.

The battle against the myths about sales funnels

The words "sales funnel" induces fear and panic among many designers, but it does not have to. There are five common misconceptions that Colin believes needs to be addressed before diving into the specifics of funnels.

    Myth 1. Funnels cost money to design, operate, and maintain.  

This isn't the case at all. Funnels can be implemented at no cost or under $50. Once they're in place, maintenance will take very short time since they operate completely automatically!

    Myth 2: Funnels need complicated subscription software in order to function properly.  

Expensive or complex software isn't needed. You can build great funnels using a simple software program that can be downloaded either for no cost or a small subscription fee.

    Myth #3. Without landing pages or gamification my funnels won't work.  

There's no need to have highly sophisticated landing pages in order for your funnels to work. The best of Colin's conversion emails have only a brief paragraph. A few of his top landing pages have only one button, and a few lines of words. So long as your content and timeframe of your communications is appropriate, your landing page can be successful!

    Myth #4: I need to find someone to set up the funnels I have created.  

If you are able to use Facebook or another software, you are able to create your personal funnels. Colin will explain precisely how on this blog.

    Myth 5: Funnels must have multiple steps and complex flows for users to succeed.  

Not true. Complex flow can lead to complex problems that tend to be difficult to fix. Shorter flow will work well for the majority of business requirements.

Now that we've got rid of all myths that surround out of the way, lets begin with building funnels.

Colin will share five sales funnels that are useful and necessary for every company, yet remain on autopilot. Colin will also demonstrate how they can be integrated into your website.

The tools that Colin uses in the examples use are MailChimp, Typeform, and Zapier. These platforms are available in the App Store.

5 sales funnel examples

First step when sending promotional content to potential customers is to collect the information they provide about themselves. When they've visited your site, they've expressed an curiosity about your offerings and it is your responsibility in order to convert them into potential customers!

You've probably visited a website and seen a section that reads "Welcome! Join now and receive 15 percent off your purchase." It's an excellent illustration of a Footer Opt-in. The funnel lets potential customers to join your newsletter very easily and it allows you to get their email addresses for future communications.

The process is simple and will take between 15 and 30 minutes. On average, roughly 1-2 percent of visitors to your site will opt-in to this. If you can get their email, there's a great chance you'll be able to nurture them up to where they'll purchase the products you offer.

 See this video for Colin use the funnel step-by-step:  

 2. Contact us follow-up

Every website needs the Contact Us page to make it simple for clients to get in touch with the business. If you have a website, customers might come to them with concerns about your offerings or prices. If it's difficult to reach you and their questions remain unanswered, the most likely they'll leave and look for alternatives. Do not lose the sales!

An Contact Us follow-up funnel will enable you to follow up with students who are in touch. The process will only require 15-30 minutes, and according to Colin's own experiences, about 25% of the people who use these funnels have taken additional action like buying his products!

The way this funnel functions is when the user goes to your website, when they fill out your Contact Us form, then Zapier will detect this activity and add the user to MailChimp. In MailChimp you can create an automated system that sends a follow-up message with their queries.

An additional benefit to this funnel is reducing support times and manual effort of having to keep in touch with every student. The most efficient part of this funnel is FAQ follow-up. Colin suggests starting an FAQ section from the beginning of developing your website. Imagine yourself as a beginner user. What do you want to know? Which questions do you think you would have?

 Check out Colin implement this funnel in this video:

 3. Abandonment /lead onboarding

It's quite common for potential customers to register but never finish their purchases. The reason they abandon their cart could be the result of a distracting event, an urgent job that has them off your website, or doubts about the obligation. How can you make sure that they return and buy your program?

It is possible to create an abandoned/lead onboarding funnel. Participants who have signed up but did not purchase a course, are urged to revisit and finish the checkout procedure.

Like the funnel before, an email will be instantly sent to people who did not complete the purchase. Colin recommends sending an easy reminder of the products left in their cart or providing a discount to instantly boost the sales. This funnel is arguably the most crucial funnel among the five funnels that are discussed in this post.

Implementation can take anywhere from 1 to 2 hours and When Colin utilized it for his personal business it was able to achieve a 50% engagement rate as well as 13% of those who engaged go on to complete the transaction.

See the way Colin implements this funnel in the video below:

 4. Students on the way to school

The sales funnel isn't over once your customers have purchased the products you sell, it is important to continue to nurture and keep a good relation with them in the future for any the future purchase. A way to achieve this is to provide a seamless onboarding experience.

Some students might be brand unfamiliar with the platform, or even to your courses, and require some help throughout the process. When the onboarding process is seamless, they are more likely to return for more courses and share with friends about their experience. If they are not happy with their beginning, the students may leave the course and will be hesitant to purchase more.

The Student Onboarding funnel aims to make an onboarding procedure that is frictionless and helps your clients get their feet wet faster. Some common methods to help your students would be to mail a welcome message to your students, and sequences of emails that includes critical details like how to log on to your website to access the dashboard and also ask for a discussion.

The implementation process is quite similar to the previous funnels and will take around 1 to 2 hours for the construction. Colin experienced as much as 30% more improvement on retention rates for students in the company he runs.

Colin is known for his ability to teach students in cohorts and drip plans. The most effective way to ensure that your students are equipped with the tools they need to be successful is to send them a weekly email. Inform them of what they can expect in the week ahead and how to be prepare. This, of course, can be automated , which is exactly the purpose of this funnel.

Another benefit of this funnel is that it reduces the volume of refunds. The majority of refunds come from people who have logged in but don't where to begin and then become overwhelmed. You can easily help onboard those customers and reduce your amount of refunds.

 The video below Colin will show you how to build your own Student Onboarding Funnel:

 5. Automated review request

The lives of online businesses are based on the reviews they are receiving. The more favorable and highly rated an educational program has, the higher the likelihood that potential customers consider it credible. So you should invite learners to write an evaluation and perhaps reward them for doing so.

What happens is when someone completes in a class that an email with a review form will be automatically sent. After the course review has been completed then follow-up with small rewards for their decision, for example, a credit towards their next purchase. Based upon the scores provided by users, you can also tag them as an advocate for your business.

The reason for the tag is to add the recipients to a mailing list on your email service. This particular group of customers is highly engaged and one of the most effective groups to market and receive feedback from, and pilot programmes with.

The process takes between 15 and 30 minutes, and 10percent of customers on average will be able to leave a feedback, from Colin's knowledge. The funnel can also be an opportunity that is not taken advantage of to market. If someone has completed a corporate finance course, they might be interested in taking your accounting class. Another example is when they've completed your introduction course, they could want to take the intermediate course following. Be sure to mention a comparable class to that your student has left reviews for.

 Get step-by-step directions for building the funnel shown in this instructional video:

Utilize TCommerce to streamline selling and managing payments

Colin's five sales funnels could help lead to higher conversion. For you to make sure you're up for success and can manage your increased growth efficiently, TCommerce can support your payments needs.

Here are some essential features of TCommerce:

  • Access powerful, built-in selling tools made specifically for course creators like you.
  • Accept and manage payment transactions in one place with our payment processor integrated, Payments.
  • Simplify bookkeeping through simple access to your payouts or Orders as well as Transactions reports.

Do you need help getting set up? Learn more about our Help Centre article.