Creative daily

41 of the best marketing tools for free: Ways marketers can do more using low-cost tools

Mar 16, 2023

The best marketing tools will save you time, money as well as make the job simpler, but here's the kicker -- finding them is never easy.

Examining tools to determine what they can do to improve your workflow is a hero's task. It requires time, energy, and cold sales emails galore. The result? It is possible to try out a variety of tools for free, but you'll rarely will you ever come across the top performers.

We've put together this list of 41 internet-based marketing tools that are free that will help you solve this nagging dilemma. You'll find tested and reliable instruments that I've personally tried (and recommend) or actual marketers trust and rely on.

Make sure you bookmark this post so you can revisit it anytime you need some tools in a list that range from AI-powered writing hacks to time-savers and projects management software.

Marketing professionals, what are the productive and free tools in marketing you can't live without?
This is a work I'm working on with a client.

-- Masooma | Content Writer (@inkandcopy) March 6, 2023

Jump to a category:

Free CRM software

1. EngageBay

EngageBay is great for small- and solo business marketing teams to track and manage sales on one platform. It has an intuitive, drag-and drop interface as well as filters to separate contacts.

2. Zoho CRM

Zoho CRM is one of Zoho's suites of products, giving you 5,000 records for free with the option to remove untouched records from your leads and free more space for the premium version.

Freshsales CRM. It gives you artificial intelligence-based capabilities to generate leads, qualifie leads, and close deals.

Video producers

3. Create

Make edits to the video by adding titles and other components to it. You can also use the aspect ratio option to change the size of your video in a matter of just a few seconds. You can also link your account with other platforms like Facebook and Constant Contact to share the video content that you created straight from Create.

4. IMovie

iMovie remains a staple to create videos, particularly for beginners. This free video maker designed for Apple devices allows you to create simple videos on the go. Start from scratch or get assistance using the software's storyboards, or templates that are pre-made.

 Option to pay once you are ready

Create's premium plan to unlock advanced features such as the ability to add customized CTAs and ending cards to your video and accessing their engagement analytics.

Social media tools

5. Buffer

The cost-free Buffer plan lets you handle three social media channels. It lets you plan and schedule ten posts per channel (such a time saver! ).

6. Social Remarks

Social Mentions tracks your company's mentions as well as hashtags in social media, showing you the frequency and manner your intended audience is talking about you or using your own hashtag(s).

7. Hypefury

Hypefury is a scheduler for Twitter -- great for marketers doubling down on this platform. It is possible to schedule not just tweets, but as well Twitter threads by using this program.

8. Sparktoro

Sparktoro is an online tool for research on audiences. Its tools are free and provide you with a rating of Twitter users' real influence. They also help you analyze their followers, and show what other marketing professionals are discussing about and posting on Twitter.

Hootsuite   for planning, scheduling and analyzing, even report on social content with only one instrument.

Writing and editing tools Tools for editing and writing

9. Hemingway Editor

Hemingway Editor can improve your writing's readability score. To do so, it highlights long, difficult-to-read sentences and also ones that employ passive voice.

10. Grammarly

Grammarly Freemium detects typos and check your grammar.

11. SpeechTexter

SpeechTexter allows you to talk into the tool so it is able to write your message -- ideal for those days where you're not feeling like or can't (God forbid!) type.

12. ChatGPT

ChatGPT aids in creating ideas for brainstorming, getting the first drafts written, writing agendas for meetings, and much more.

Writer to improve readability of content as well as grammar and repurposing whilst maintaining your branding voice and standard of editorial.

Brainstorming and collaboration

13. Miro

Utilize Miro's free program to design three mind mappings that you can edit as well as brainstorming boards (or pick from their pool of brainstorming templates).

14. Figma

Figma is a completely free team collaboration tool for prototyping and working together on design concepts.

 Option to pay when ready:

Twist for organized async team collaboration , which includes organized file sharing.

Tools for marketing content

15. Coschedule headline analyzer

Headline Analyzer scores your headline titles for SEO and click worthiness to help you create headlines that drive engagement.

16. Blog Topic Generator

Put in five words that are relevant to your field or theme for your blog along with HubSpot's Blog Topic Generator will provide you with an entire week's worth of topics to post on.

17. Content Idea Generator

Portent's Idea Generator is ideal for sparking ideas for content writing. Simply type in a keyword, and the tool will give a fistful of fun suggestions which you are able to improvise on.

18. PrimoStats

PrimoStats provides you with original statistics that you can add to your site and avoid the hassle of the rabbit hole of research. Free plans give you access to 1,200 stats.

19. Yoast

Yoast is a no-cost WordPress plugin that helps optimize your content for SEO by looking at its use of keywords as well as its accessibility.

GatherContent. It's a software for managing content which lets you control your entire content marketing -creating templates briefs, style guides, and briefs and a workflow for content complete with an editorial calendar.

Freelancer management tools

20. Toggl Hire

Toggl Hire lets you assess freelancers' skills before hiring them by creating tests for their abilities.

21. Google Meet

Utilize Google Meet to join complimentary calls with freelancers in order to discuss your company's brand and content needs.

 Paying option to think about at the time of its completion:

Content Harmony to create shorts to freelancers.

Invoicing software

22. Zoho invoice

Zoho Invoice lets you create free invoices.

23. Deel

Deel is a secured payment platform for hiring and paying global teams in 90 nations (in the no-cost plan).

Invoicing can be automated using Deel premium and pay contractors across 150+ countries, and much more.

Tools for design and graphics

24. Canva

Canva is an extremely simple and user-friendly tool for creating blog and social media graphics within the span of a few minutes. Utilize the template to begin or create your own when you've got a flair for creating.

25. Vengage

Venngage is yet another easy DIY design tool which lets you design five beautiful and free visuals, including presentations, infographics, reports, charts graphs, as well as printable.

 Option to pay at the time of its completion:

Visme. Make use of it to make animated videos, as well as access your visual content's performance analytics.

Tools for Productivity

26. Otter.ai

Otter's Basic, free plan converts 30 minute long video, webinars and podcasts so you needn't complete the entire process manually. You can transcribe 300 minutes per month , and upload up to 3 audio or video files.

27. Screen recorder

28. Pocket

Pocket lets you save any content (videos podcasts, videos, and blog posts) to be read at a later time. You can also tag the contents for easy reference and get an audio player that reads written content for you.

 Paying option to think about once you are ready

Evernote for taking and organizing notes, setting reminders, as well as sharing them with your team.

Time-saving and free tools for saving time

29. Zapier

Zapier lets you connect multiple applications and to automate the steps between them by using Zaps. The free plan lets you create 100 one-step zaps each month.

30. Waldo

Waldo is an absolutely free Chrome extension to speed up your research. It offers an ad-free Google search experience; pulling out content from ranking parts for quick skimming as well as filters that let you locate what you're searching for quickly and easily.

31. WayBack Machine

WayBack Machine is an alternative Chrome extension that works to provide you with archives of websites. Use it to source examples of the content you write and examine how your competition and/or companies that have been a source of inspiration planned their initiatives over time.

 Option to pay at the time of its completion:

Zapier Premium for creating multi-step zaps.

Project management tools

32. Trello

Trello is an extremely user-friendly project management tool, giving you ten free Kanban boards that let you manage your work in as many columns as required.

33. Notion

Notion is a fully customizable project management software. You can utilize it to build Kanban boards, tables, documents, or whatever you want. The software also includes Notion AI that summarizes content makes tables from connected content, and much more.

34. ClickUp

ClickUp is yet another user-friendly and flexible tool that is easy to customize. It can be used to make documents, see different perspectives of your pipeline for projects, and much more. If getting started feels overwhelming just pull out any of their templates, and you're good to go.

 Paying option to think about once you are ready

Asana. It's perfect to use for project, task as well as work management, as well as a variety of integrated features.

SEO tools for free

Google Trends will show you how popular a keyword or phrase is across the defined time ranges.

36. Keyword Ranking Checker

Agref's Keyword Ranking Checker shows you where the search term you type in is ranking in the pages that show results from search engines.

37. Website Authority Checker

A different free tool from Ahrefs, Website Authority Checker can help you determine a website's authorities (DA).

38. AnswerThePublic

AnswerThePublic lists all the queries that people have asked about the keyword.

39. Keyword Tool

Free Keyword Search Tool by Ryan Robinson gives you keywords for terms you search for, showing you their search volume and ranking their difficulty.

Semrush and Ahrefs for an entire range of keyword tools including link building as well as Clearscope to optimize web pages to improve their ranking.

Analytics tools

40. Google Analytics

Google Analytics is a completely free instrument to monitor your site's user's behavior and traffic (how many hours they're on a webpage, for example).

41. Hotjar

Hotjar's free service gives you unlimited heatmaps so you can see how your site customers are engaging with your site -- including the CTAs they're clickingon, as well as where they're getting stuck.

Chartbeat to track analysis in real time.

Additional resources for free

Here's hoping you've found useful software to try from this list of free marketing tools. If you're trying to learn more about the video marketing industry, specifically, we've got tons of resources for you: