36 Useful Membership Site Statistics That You Must be aware of (2021)

Do you want to know the most amazing statistic data for your membership site? There's a solution! We've searched the web to find insights about companies that offer membership.

However, we thought you'd have more confidence with a simple list of membership statistics to reveal what's going on in the current membership economy.

There are all kinds of membership websites on the internet. This article has put together a list of statistics on three popular and common varieties:

• Learning Management Systems
• Association Membership
• Subscription Sites

If you're here, it's likely you're a small firm or an individual searching ways to earn recurring income - not a large company.

This is why we're studying data on learning statistics as well as associations and subscription websites that anyone could create.

These insights can help you focus on the most effective marketing strategies to help your company and also help you understand what to anticipate in the future of your business.

Are you ready to get started? Let's go.

LMS Statistics

We'll start by looking at the market for LMS platforms.

• In 2021, the global LMS market was estimated at $14.43 billion. It is projected to increase to $40.95 billion by 2029, with a CAGR of 14.2 percent. ( Fortune Business Insights)
• North America accounts for the largest market size with LMS platforms.
• The biggest source of income is projected to come from North America, followed by Europe. The markets that utilize LMS systems the most due to the widespread adoption rate of technological advancements as well as the accessibility of the internet infrastructure. ( Research and Markets)
• There are over 1000 LMS companies currently. (Finance Online)
• The industries using LMS platforms are divided into four categories: Education (21%), Technology (12%) Manufacturing (9 9 percent) and Governmental Bodies (2%). (iSpring Solutions)
• Of Fortune 500 companies, 41.7 percent utilize educational technology in order to train employees during formal periods of training. (eLearning Industry)
• In the present, more than half ( 55%) of LMS installations are deployed via the cloud, whereas 45% are in-house. (iSpring Solutions)
• Of LMS students, 89% access online courses using a desktop, while 76 percent of students access their the courses via laptops, 25% via a tablet as well as 19 percentagevia phones.
• The majority of LMS customers invest not more than $5,000 for system installation while only 1%of LMS implementations cost above $50,000..
• Over 50% of LMS customers set up their platforms within six months. 24 percentof buyers need up to one year to get their LMS up and running, while the rest take longer than an entire year to get their LMS platforms running.
• The most common reason people are unhappy regarding an LMS platform is poor experience for users ( 88%) and then a poor administrator design ( 74%).
• According to Finances Online, 93% of businesses surveyed plan to use LMS with live, online education to their plans. (Finances Online)
• A 2020Capterra report showed that 36 percentof higher education institutions and 64% of K-12 schools used LMS that year. This rate of rapid adoption is predicted to drive the growth for the industry. (Capterra)

Membership in Associations

Membership in associations are usually smaller organisations that are able to serve the interests of a profession or trade. They are also connected to charities and other philanthropic endeavors.

They often seek out and support individual member organizations (IMO) or trade associations or a mix of the two.

The purpose of associations is to create and exchange knowledge, best practices and to help their members' networks. Additionally, they support their members and promote their needs.

Association membership organizations don't cater to general consumers. Members' needs are unique, and each organization may possess its own distinct customs based on the sector it's within.

Let's look at some helpful tips to improve the marketing of an association and boosting the number of members.

• What are the reasons people sign up to associations? Based on Marketing General, 57% claim it's because they want to connect with peers. 26%of those who join associations want to be educated about the best practices in their field, and 25% are looking for specific data.
• The associations that are able to recruit both people as well as trade associations saw the most growth ( 14%). The associations that only recruit individuals experienced 12percent growth, and those that took in trade organizations saw a rise of 10 percent.
• The biggest generational group within associations is the baby Boomer Generation ( 36%). Generation Xforms the next highest group at 29 percent. Generation Ztypically constitute 20% as well as Gen Z, 6%.
• The overall recruitment channels that garner the most new members are the word-of-mouth ( 69%) and email ( 62%) and also gatherings ( 34%).
• For digital recruiting channels, Facebook paid advertising is the most effective, generating 68% of new recruits however, 51 percentcomes via SEO while 46% from remarketing.
• What are the most used social media networks for association? Facebook comes in first at 93 percent, Twitter is second at 82 percent Then LinkedIn ranks third with 72%.
• Based on Wild Apricot, 79% of organizations use Facebook for a method to recruit new members. Twitter is second, having 35% of companies promoting their members through the microblogging site and 34 percent of associations are actively hiring on LinkedIn.
• Which is the most effective social media site for recruiting? According to associations, that it's Facebook however Twitter and other platforms have been reported to have a lower impact.
• An entire 38 percentof associations that experience an increase in member renewal costs offer automatic annual renewal via credit card.
• Of associations, 25% believe that targeted communications increased member satisfaction. Additionally, 16 percent say that higher engagement among members is due through intentional engagement strategies, as well as an increased emphasis on members. 13%of associations canceled, began or changed events and found that members' engagement increased. (Association TRENDS)
• Higher member renewal rates are related to how well people perceive an association's value proposition. From associations, 23% believe that the higher rates of renewal came from clearly identified values, in contrast to associations where the value was unclear.
• From organisations, 42% say that members understanding their value proposition increases net members. As a contrast, organizations where the value proposition was not clear were less likely to have a net member.
• Paid advertising, including boosted social media posts, Google Ads, and other types, was used by 71 of associations.of associations.
• An entire 76% of associations don't offer incentives or programs that create returning members.
• In the survey of which 46% were members, 46% indicated that membership growth was increasing overall from 2020 to 2022. (GrowthZone)
• 40% of survey associations said that their member engagement improved "better" in the period between 2020 and 2022. (GrowthZone)

Subscription Memberships

Businesses that offer subscriptions are increasing in number, particularly due to the worldwide pandemic. It's the main way people and businesses can earn an ongoing income on the internet.

Let's jump right in and take a look at some key subscription model statistics. These statistics will provide you with the relevant information you require to comprehend the reasons why subscription models are expected to become an everyday thing in the near future.

• By 2022, 53% of all software revenue will come through subscription models. (Digitalist)
• In 2020 the new entry point will be all subscription models and 80% of current vendors utilize subscription models. (Gartner)
• Business challenges to be aware of: 63% of media publishers say that turning their audiences into subscribers is a significant problem, while 42% of companies in the field of media believe that creating products consumers are willing to pay for is a major obstacle. (Digiday)
• The typical small-sized business invests more than 15500 dollars every month for SaaS products. (Blissfully)
• Small businesses use the average of 20to 30 monthly SaaS subscriptions.
• Of fifty-four high-ranking business executives representing retail, finance, and other industries, 70% believe that subscription models hold the key to growth. ( Global Banking and Finance)
• In a survey of senior finance managers, 53 percentsay the fact that 40 percent of their company's earnings are sold via the subscription model. (CFO)
• of C-level executives and Board members 23percent include subscription and model of membership into their future strategies, while 17 percentof companies that responded will start either new or added business models that generate recurring income in the near future.
• For companies, 82% have adopted subscription-based models as they allow them to be leading disruptors. (Citibank)
• An impressive 76 percent of businesses believe that a subscription-based system helps create customer retention as well as long-lasting relationships with clients.
• The majority of U.S. households, a full 34% are no longer able to afford a traditional television subscription. (Variety)
• In the case of video streaming services The majority of homes ( 69%) have one. (Deloitte)
• The popularity of music subscriptions is growing, too, with 41% of households with an account with at minimum one. (Deloitte)
• The average annual growth rate of suppliers of subscriptions are between 30% and 50%. (The Paypers)

Conclusion

Here you are. We hope that you've gained some insight into the state of the membership business model when you look at three types of membership.

Your industry and the goal of your site's membership will influence what kind of business choices that you make. As always, understanding your audience should be the very first step towards making a profitable membership company.

Take Action Today!

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If you're interested in additional business statistics, we've got a helpful checklist of digital marketing statistics that's sure to stimulate your thinking.

If you've come across some interesting stats that aren't mentioned in this article, we'd love hear. We'd love to hear about it in the comment section!

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