30 key Statisticians for Membership Sites in 2023, plus tips to boost Your Membership Strategy

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                  The  most up-to-date research and brought you the most current information on membership sites as well as insight into the booming subscription market.        

Contents                                       Toggle

•            Learning Management Systems (LMS) Stats
•            Association Membership Statistics
•            Subscription Model Statistics
•            Tips & Best Practices What Have We Learned?
•            In Summary

The rise of the Creator environment has provided opportunities for innovators to monetize their unique ideas. Thanks to tools such as Member, the idea of launching the first membership site has become easier than it has ever been.

A comprehensive list of membership site statistics will give you confidence to navigate the evolving world.

There are a myriad of membership websites available. In this piece we will focus our attention on three key categories within the industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

The information provided will not just help you with your marketing, but will also give you a glimpse into the future trends within your niche.

Ready to get going? It's time to start the math!

Learning Management Systems (LMS) Stats

A growing number of businesses have embraced learning management platforms (LMS) to create websites for education or to incorporate educational elements into their membership sites. This is a great way to increase the value of your company and increase the range of services it offers.

We'll now look at the LMS market for platforms.

• A report on the market in 2023 published by Fortune Business Insights found that in the year prior, the world LMS market was worth $16.19billion. This year it's expected to rise to $18.26 billion.
         
  
• In 2030, the number could reach an astounding $47.47 billion.        
         
  
• The fastest growing market is Europe however the most important markets can be found in North Americaaccording to a study by Straits Research.
         
  
• This growth can be attributed to improved internet connectivity, higher adoption of smartphone technologies in schools of higher education and the increasing preference of consumers for LMSs.
         
  
• More than 40%of Fortune 500 companies use the e-learning platform or LMS to take on and educate employees in accordance with eLearning Industry.        
         
  
• LMS users use the following devices for accessing their online classes: desktop (89%), laptop (76 percent), tablet (25%), and smartphones (19 percent). It is evident that it is essential that LMSs be adaptable to accommodate the different preferences of students.
         
  
• The most frequently requested LMS features between 2022 and 2023 were the management of compliance and certification (53 percentage), content authoring (15%)) and course libraries (15 percent). (Capterra)
         
  
• The typical LMS software budget ranges between $15 and $40 per user.
         
  

Association Membership Statistics

Associations typically represent smaller entities dedicated to a specific career, trade or charitable cause. They typically collaborate with groups, trade unions or even a combination of the two.

The primary purpose of these organizations is to facilitate information exchange, encourage top practices, increase the member network, and promote the interests of members.

In contrast to mainstream companies, associations members are a distinct audience with specialized needs.

The character of every association can be influenced by the industry it is associated with or its cause. Now, let's explore some of the best practices to boost the effectiveness of marketing for associations as well as increase recruitment.

• Most of the reasons why people join associations are: network opportunities (64 percent) as well as continuing training (39%) and learning best practices in their profession (33 percent).
         
  
• 49 percent of associations have reported an increase in membership in 2023, up from 38% in 2022, and 26% in 2021 showing a sharp upward trend in membership uptake in the last 3 years.
         
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).        
         
  
• The most common reasons why associations think that prospects don't sign as members include the perception that there is no value (60 percent), lack of branding awareness (39%), lack of financial backing from employers (29 percent).
         
  
• 34% of associations encourage participants to sign up for their online community as a way of getting their members involved.
         
  
• 48% of organizations offer members an 2-3 month grace time to access benefits once their membership ends.
         
  
• Engagement is the most common challenge for associations and associations, with 51% of associations being able to connect a lack of involvement to the reason that members didn't renew.
         
  
• Innovation is key when it comes to members' retention and acquisition. But, only 25% of organizations were rated as extremely or very innovative. (Marketing General)        
         
  
• 13 Percent of associations who added, modified, or canceled events observed the increase in engagement of members, indicating that it's important to change your plan. (GrowthZone)
         
  
• 60% offer its members monthly automatic payments 14% provide automatic monthly payments, but only 26% provide both options in 2023.
         
  
• Just 38 percent have a process implemented to help reengage the disengaged participants.        
         
  

Subscription Model Statistics

Businesses and subscription services have been popping up all over the place and with good reasons. Aren't we all enthralled by predictable cash flow and loyalty to customers?

In addition, the public is also quickly catching on to the convenience of subscriptions versus owning the property. This is why this concept is taking off in a big way.

Let's delve into some pivotal statistics defining the subscription economy. These figures will help you understand how everyone is getting on the train of subscriptions and why it's poised to take over in the next time.

• An early report put the market for digital subscriptions as $650 billion.
         
  
• In 2025 the figure is expected to rise up to $1.5 trillion according to the latest estimations. (Lineup)
         
  
• 205 million Americans have reported using more than one, marking a 23 million more since 2020.
         
  
• In the course of this year, the three-quarters (75%) of direct-to-consumer brands are expected to provide subscriptions. (RetailDive)
         
  
• The annual growth rate of companies that offer subscriptions stands at between 30 and 50 percent each year. (The Paypers)
         
  
• According to a survey of Global Banking and Finance, 70% of business executives from key industries, including finance and retail think that subscription models are essential to growth.
         
  
• 53% of senior finance executives surveyed by CFO said that 40 percent of their company's revenues is derived from a subscription product or service.
         
  
• Three quarters of all businesses say that their subscription program helps retain customers and helps build the loyalty of their customers..
         
  
• Worldwide acceptance of subscription economies is around 16%. It is with a target to reach 30 percent. (Citi)
         
  
• Then, in 2027 it is expected that 83% of U.S. households will no longer subscribe to a traditional television channel. (Leichtman)
         
         

Tips & Best Practices What have we learned?

Alright, that wraps the story! Hopefully, you've picked up an understanding of the benefits of joining through these three membership types.

There are also plenty of insights to help you switch up your strategy and take better choices and improve your membership website. Here are some tips and the most effective methods we've discovered:

        1. LMS (Learning Management Systems) Best Practices

• Maintain Content Control: Ensure your LMS gives you full control over your content. The ability to implement immediate updates, additions or modifications is essential for adapting to the ever-changing demands of your target audience.
         
  
• Prioritize Responsiveness: The statistics show a diverse range of gadgets utilized to connect to classes. Select LMS solutions that are responsive providing a seamless user experience, whether they are working on laptops, desktops or tablets, or mobile phones.
         
  

        2. Association Membership Best Practices:

• Value-Driven Engagement: Given that networking opportunities are a top motive for people to join organizations, think about hosting regular webinars, virtual meet-ups or forums in order to meet the need.
         
  
• customized marketing: With a sharp increase in the number of members during the last three years, you must be aware of your customer base. Use targeted marketing strategies in accordance with the particular requirements and needs of possible members.
         
  
• Re-Engagement Strategies As only 38% of organizations have the ability to reconnect churned members, develop strategies to reengage the members who quit. This could be through special offers, feedback surveys, or by highlighting benefits that are new.
         
  

        3. Subscription Model Best Practices:

• Differentiate Payment Options Based on the different preferences of people for different payment frequency Provide a range of payment options, between monthly and annually so that you can meet different preferences.
         
  
• Stay Ahead with Trends with the online subscription market expected to expand dramatically, be sure to pay attention to the latest trends. It will allow you to adapt your offering and keep you competitive.
         
  
• Attention to retention Over three-quarters of businesses saying subscriptions improve retention of customers make sure you invest in strategies to boost loyalty. This can be done through exclusive content, member-only discounts or a regular loop of feedback.

When you implement these best techniques, you'll find yourself better positioned to maximize the potential of your membership site whether that's an LMS, an association membership or a subscription-based service.

In Summary

It's clear as day: the market for subscriptions is expanding and showing not slowing at all. Are you thinking of creating an online course or adding the steady flow of money to your shop? The best time to do it is then now.

Keep in mind that it's all about providing an excellent service that makes life easier for your members. Do that, and you'll be able to see profits increase every year.

Start with the best tools for setting up and managing your membership site a breeze.

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