3 ways you can display
The testimonials of your customers can be a great method to establish trust and boost the bottom line of your business. How can you display customer testimonials on your website to accomplish this.
Now that you've got excellent customer reviews and quotes What do you do with these?
Display them on your site.
When you highlight your product's benefits in your audiences' own words, they'll see how much they can gain through working with you. Your ability to create trust among potential buyers and ensure they feel secure in purchasing your product.
In this post this article, we'll discuss how you can get the most value from the testimonials of your customers on your site, including testimonial examples from creators.
4 tips for adding testimonials on your site
"One client, properly taken care of, could be worth more than $10,000 worth of advertising." --- Jim Rohn Business philosopher
When you post testimonials of customers and feedback to your site Your customers can help you convey your message, sell your products and distinguish yourself from your competition.
Testimonials can help establish trust with your customers. 72% of consumers affirm that good reviews make people trust businesses more.
These are the best practices to keep in mind when adding reviews to your site.
1. Use headshots of customers'
Upload thumbnails of customers pictures alongside their comments (with their consent Of course).
Putting faces to reviewers' names makes the feedback feel more genuine and adding pictures that include facial characteristics enhances the credibility. Make sure that visitors can see that real people are behind the reviews.
2. Link to the clients web sites
If any of your clients have businesses or websites of their own, add the logo of their business and URL to their site.
The result is win-win The backlinks are earned, and the social proof you have on your website will give it even more credibilty.
3. Use different content types
Try different kinds of testimonials, like video testimonials and UGC (user-generated material).
Different kinds of content to break up the text and help create content that is more interesting. Like customer photos, videos show that there are real people behind the reviews. 85percent of marketers believe that videos are an effective method of attracting interest to brands on the internet and businesses.
4. Use only testimonials that you have created.
If you find a happy customer's review from a review website like Yelp Don't copy it and paste it on your own site. The majority of review websites have the clause within the terms and conditions of use that states that reviews and testimonials belong to the person who posted them and licensed to the web site.
Instead, link to those review sites or reach out to those customers and ask for their latest testimonials to include in your marketing material.
With these best practices to consider, let's get into three of the most successful ways to showcase the testimonials of your customers on your website.
3 ways to use testimonials from customers on your site
1. Add customer quotes to your homepage
Many potential clients, your homepage is the first section of your site they will see. This is a fantastic location to present your brand.
Who better to inform new visitors about your business than your satisfied customers?
In the case of displaying testimonials on your website, you have a variety of different formatting options to choose from.
It's easy to keep it simple just like Signature Edits do on their home page:
Signature Edits The testimonials section contains positive reviews from customers as well as photos, names and addresses. The testimonials add a bit of credibility by listing the amount of photographers that have utilized their services.
To highlight just one testimonial each moment, you could create the reviews in a carousel that visitors can click on. Business trainer Natalie Sisson shows reviews from her clients in the carousel on her homepage:
As with Signature Edits Natalie features real customer photos and names.
She also makes a strategic decision to incorporate their names and company names. Natalie is a coach for entrepreneurs and showing off the success of her clients helps potential customers picture them succeeding in similar way.
If you've got tons of reviews from customers to select from, it's not necessary to restrict yourself to just a small slice of your homepage.
Author, speaker and podcast showrunner Jay Acunzo is a frequent contributor to reviews on his site. He highlights reviews from a variety of sources.
Jay also includes images from social mediasites:
A carousel featuring star ratings and quotes from happy customers:
And podcast reviews by industry experts:
In the end, the feedback on Jay's homepage focuses on several different areas of his business from his keynote talks to his podcast and book.
If you have product-specific reviews, they can provide valuable information for product pages.
2. Include product-specific customer reviews on the product's pages
One of the most common ways to use testimonials is to incorporate them into your sales and landing pages. If a prospective customer is able to see good reviews right at the moment of purchase decision, it can provide them with the motivation that they'll be more likely to buy your product.
Potential customers who read user-generated content (UGC) and reviews, will convert at an 161% more frequently over those who do not. Reviews assist them in answering the question "Is this intended for me or others like me?" and figure out if your product fits their use case.
As an example, the reviews from entrepreneur and coach Becky Mollenkamp's page for coaching highlight the importance of Becky's product, her coaching service:
Similarly, Justin Jackson uses a quote from a community member in the mastermind group he runs, MegaMaker Club :
These customer testimonials let potential buyers know what benefits they could reap. If you're looking for an encouraging community as you build a new product the review of Val will tell you that MegaMaker Club is the right place for you.
Also, he provides screenshots of online feedback on social media:
The reviews on the product page give more specific feedback than the ones that are on Jay's main page. Customers find out the way in which Jay's courses compare to others that are available. They also learn the results they could expect to achieve, making them more inclined to participate in Growable Events.
The review also provides leads that the ebook is an excellent resource to exchange email information for.
Including reviews on your product and homepage pages can be a fantastic method to integrate feedback from customers in your website's content -- but you can also give customer testimonials their own space to shine.
3. Create a dedicated page of testimonials on your website
A testimonials page on your site will gather all the feedback from your customers together and makes it easier for potential customers to find reviews that they'll need for making a purchasing decision.
A testimonials page is also a way to ensure that you do not have to cram different areas of your site to accommodate every review. Instead, it is possible to add a select few reviews on your product pages which will then be linked to the complete testimonials page.
This is how NoCode MVP manages the review process of their courses:
After a person clicks "Read more reviews," they're taken to NoCode MVP's testimonials page that includes reviews, tweets, and hyperlinks to lengthy reviews on other sites:
In order to help customers locate the information they're looking for It is also possible to create a testimonials page for each specific product.
Coach for intuitive empowerment Kristina She has sections for each service she offers to clients on her testimonials page . There is also a call-to-action button in each section, making it easier for clients to sign-up:
Finally, if you have deeper success stories it is possible to give your clients their own personal customer story pages. You can, for instance, connect your testimonials page to a blog post that includes a customer's video testimonial and the written case study.
This is how Michelle Dale from Virtual Miss Friday presents testimonials of her clients on her site :
When a visitor clicks "watch video" they're taken to Michelle's website that includes a complete written case study and video testimonials:
Customer testimonials, videos and extensive stories show how different people have found success through Michelle's program. The information helps those who are interested in enrolling to realize, "That could be me."
Its web builder tool lets webmasters such as Michelle from Virtual Miss Friday to include testimonials to their site There are no WordPress widgets or plugins are required. Learn more about how to do it.
How can you include testimonials on your site
Through the Editor, you can add testimonials to your homepage, create a separate testimonials page, or even specific product pages. Here's how.
(Don't have a site yet? Sign up for a free account and build your entire site for free-- no coding knowledge needed.)
To begin, you must go to first, go to the Editor for your site . Select the dropdown menu in the upper left corner and choose the page you want to incorporate testimonials (or select New Page to create a testimonial page).
This is an example of how to incorporate testimonials onto the main page. Scroll to the point where you'd like to include a section for testimonials Click the plus sign to add a new section.
In the left-hand sidebar go to "Collection" and then select "Testimonials".
It is possible to change the title for your testimonials section and include a call-to action button. For a testimonial to be added you need to click "New testimonial".
It is possible to add a picture or logo from your customer along with their name and the quote.
When you've added the testimonial, you are able to insert it on any of the pages on your site in the manner described above , and then selecting the testimonial. There is no need to type the same thing each time. Additionally, you are able to mix and match different testimonials across different pages of your product.
It is also possible to alter the layout of each testimonial section under"Design" tab "Design" tab.
If you're all set for your testimonials to go live, simply click "Publish" at the top right-hand corner.
And just like that Your customer reviews can be found on your website. It's that easy.
Showcase customer feedback on your site
The inclusion of customer reviews on your website gives the credibility you need and allows visitors to decide if the products are right for them.
In case you're wondering, here's three methods to incorporate reviews from your customers on your site:
Add customer quotes to your site's homepage, to let people new to the site to get familiar with the brand name and your product.
Include product-specific reviews on the product's pages. Potential buyers can use that review to better understand your items and take an educated decision as to whether to buy.
You can create a special testimonials section on your site that houses all the reviews from your customers. It is possible to link directly to that page elsewhere within your website, and also off, making it easy for people to find all the details they require.
Whichever way you decide to display your testimonials, know that they help in converting website visitors into delighted customers.
Soon, these happy customers will begin to write their own reviews.
It's a rewarding cycle -- and, hopefully having read this far it's time to begin.