3 Reasons to Create Push Notifications to Your Members Site
Push notifications come with the unique benefit of providing instant communication. This means they can be employed in all kinds of inventive and entertaining ways that help you to communicate to your audience.
In this post we'll talk briefly about how push notifications work. We'll then go over three reasons that are compelling to include the feature to your website for membership, and touch on how to get started. Let's jump right in!
What Push Notifications Do and How They Work
If you own a mobile device, chances are you're already familiar with push notifications. They're notifications from apps and websites that instantly appear in your display:
Push notifications are used by apps to notify you of offers, provide you with notifications about updates, urge the user to revisit them for more information, and so on.
Websites, on contrary, tend to be less aggressive about notification via push. Many sites simply use this feature to let users know that there's new content that's available.
Furthermore, online push notifications are a bit different since they need explicit permission. Apps can get that permission during the installation process that a large number of people gloss over - but websites need to make sure they ask the right questions:
If you manage a website, you probably use multiple channels to engage your audience. Push notifications are an option to add them to your list, since you can use push notifications to boost your participation numbers.
As an example, push notifications for the web have an average click-through rate of 12 percent. This is out of the typical 5 to 25% of those who sign up for push notifications initially. Also, the majority websites can get a pretty nice boost in return traffic by implementing this feature.
Beware However, There is a limit to the amount of notifications users will accept. The majority of users are willing to block notifications if they receive 2 to 5 messages every week that come from the exact same source. So, you have to select the content that you'll be sending (and how often) with care.
Three Reasons to Include Push Notifications to Your Membership Site
1. You Can Make Sure Users Never Forget Your Website
The biggest issue that websites have is that a lot of people discover their sites, yet never find their way back after that initial visit. The problem gets worse when it comes to membership sites, since with no regular visitors, you won't exist as a community.
It is true that push notifications make a big difference. Apps that send notifications during the initial 90 days following the user has installed them will have 190% more retention rates across the board.
With a membership website, you have a lot of possibilities for what types of notices you'll mail. As an example, you could inform members about the latest material, discussion topics, or even offers:
Whatever approach you take, push notifications help keep your website on users mind. Once it becomes a habit to return to your site, those members may stick around for quite a while.
2. It will be possible to increase the Engagement of Users
Making sure that your visitors return to your website is only the first step, of course. When they're on your site and have a reason to return, you must encourage members to be engaged with your information. The way they engage will depend on what type of membership website you run.
The actions you want visitors to take might comprise:
- Renewing their memberships
- Reading your content and commenting on it
If you wish to get members to do something specific, you could use push notifications to nudge members to take the appropriate action. Think about apps, for instance - a lot of them send reminders to make use of them
We've mentioned it previously you shouldn't over-prompt your visitors. One small note in a few places can be enough to boost users' engagement on your site, so don't go overboard by the volume of emails that you provide.
3. Push Notifications Can Improve Signup Rates
One of the best uses for push notifications involves online checkouts. If you allow them to some online stores will notify your notifications in the event that you cancel your shopping cart in the checkout process:
This is a fact. should not come as a complete surprise. 54% of small-scale businesses send abandoned cart emails. Those that submit these emails within an hour of the client has left convert 6.3 percent of customers in average. These might not be big numbers, but the increase of 6.3% in conversions is huge for the vast majority of sites.
The greatest benefit is that you are able to apply this same strategy to your membership site, if you use it to market products or products or. As an example, if, for instance, you are selling subscriptions or one-time access charges to private content, push notifications for abandoned carts notifications can significantly increase member rates.
How do you add Push Notifications to Your WordPress Site
Some of our top picks when it comes to push notification plugins for websites with membership are:
- : This tool allows you to send personalized messages to your customers on the internet automatically. It categorizes your members and auto-responders, sending out specific notifications designed to draw visitors back to your membership site to complete their purchase.
- Smart Notifications: This plugin offers integration with most WordPress community plugins. It enables you to send messages that are related to social interaction.
Push notifications can be an important factor on your membership website. We recommend you investigate before deciding an application.
Conclusion
There are a lot of ways you can stay connected to your site's members. However, few of them can be as quick as the push notification. You can use several tools for adding push notifications to WordPress along with few tweaks, you can modify them according to your membership site's needs.
If you're unsure about adding push notifications to your website for membership, examine three ways they could make your life simpler:
- You can use them to boost the retention of users.
- They help drive the user's engagement.
- The sign-up process can be improved.
Are you having any concerns about adding push notifications to your WordPress membership website? Let's discuss them in the comments section below!