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3 Key SEO Strategies for Small-Sized Businesses

Mar 6, 2024

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In this post, we'll explain why optimizing SEO is important in more detail. We'll also discuss some of the most effective strategies that you could apply to your small-business website. Let's get started!

The importance of SEO for small businesses

Given its nature Google algorithm, the SEO strategies that are considered to be the most efficient are susceptible to alter in time. There are, however, some reliefs. are some 'big-hitters which are not likely to ever lose their magic.

1. Focus on Long-Tail Keywords

SEO experts initially believed that targeting certain keywords was sufficient to get Google's focus. But, the success of SEO nowadays is dependent on long-tail keyword phrases.

That's right, Long-tail keyword phrases are more clear about what the user actually needs which is the kind of search engine like Google are looking for. The theory is that these phrases send about 70% more visitors to blogs and websites which makes them a great option for small businesses looking to get their content out to the world.

The process of analyzing and applying long-tail keywords is the same as it is for the more conventional search terms. The key is to focus on more natural phrases that comprise three to six words in length.

2. Build Mobile-Friendly Pages

Google has begun to rank websites that are mobile friendly above the ones that aren't (on the average). The reason for this is that mobile search results have been able to surpass desktop searches in a large way. Mobile users also account for over 52.2 percent of the total online traffic around the world and it's crucial to consider their needs.

An excellent place to start is to ensure that the multimedia content of your website is accessible in mobile-friendly browsers. It is also important to ensure that your text is legible as well as your loading speeds are top-notch, and that any pop-ups you use are unobtrusive. Google's Mobile-Friendly test is an excellent tool to evaluate your site's mobile-friendlyness, as well as provide suggestions to improve it.

3. Make the most of your Social Media Profiles

A lot of marketers believe that including links to your site via social media sites can make a an impact that is noticeable on your ranking. Links to your website help search engines determine which websites are most popular and trusted as well as determine the best place they ought to rank on relevant search terms.

It is also possible to ask your readers directly to share your content or even offer a reward for them to share it. As an example, you could organize a contest or give discounts. When it comes to SEO or search engine optimization, the greater web-based activity there is that's centered around your business and your business, the more effective.

Conclusion

SEO is essential because of a myriad different reasons. However, it's particularly relevant to small-scale businesses seeking to establish themselves. Effective SEO strategies will help increase your site's SERP rankings as well as establish your company's presence online. This, in turn, could result in increased website traffic and boosted conversion rates.

In this blog we've covered three easy (yet very effective) SEO techniques that could benefit your small business. The three strategies you should consider are:

  1. Focus on long-tail keywords that mimic real user queries.
  2. Make sure your site is fully optimized for the mobile user.
  3. Use social media to link back to your site and encourage social sharing.

Do you have any more concerns about performing SEO efficiently for a small-sized business? Tell us via the comment section below!


Zeph Bluestone