24 Marketing Email Examples to Keep Your Users Engaged

Are you prepared to make email marketing work for you? If you're putting together your initial campaign or are looking to enhance your current methods, you've landed in the right place. The fast-paced world of online education the strategy for your email marketing is more than just communication--it's the link that connects prospective students with your classes. We've collected a selection of excellent examples of email marketing Each one is carefully crafted to the needs of online learners.

From welcoming guests to announcing your latest course with enthusiasm You're covered. Be aware that a good email goes beyond communicate information. It also sparks interest as well as builds relationships and can increase enrollment.

This article is packed with effective email marketing campaign examples from real-world companies to help you to engage your audience at every point in their learning journey using emails marketing campaigns.

So, grab your favorite coffee and settle in. Ready to turn your email marketing campaigns into potent strategies to grow your business? Let's take this show to the on the road!

24 Email marketing examples

The world of marketing via email can be intimidating, but with right examples and a clear method, you'll be able to dramatically increase the engagement of your courses and enrollments. We'll look at some key types of emails which can change your communications strategy.

Welcome emails

Welcome emails are your initial chance to introduce your new clients and establish the tone for the future. They're essential to creating a stellar first impression and establishing how you'll communicate. Utilizing a warm and welcoming tone can make newcomers feel appreciated immediately and shows you're glad they're here.

Look at Noah Kagan's style to take a look. The welcome message he sends out is delightfully brief and encourages visitors to click the reply button and begin a conversation creating the illusion of talking to an old acquaintance.

Source: Noah Kagan

Moz has a alternative approach, offering new subscribers a few links to wander through the resources in their own time which is ideal for those who prefer to go independently.

Source: Moz

Moving to subscriptions Fubo's welcome emails are all about ease and accessibility. It provides new customers with all the information they require to begin using their service right away, including straightforward instructions and a handy link to the help desk if they bump into any questions.

Source: Really Good Emails

LinkedIn Learning follows suit by providing a user-friendly and welcoming welcome to new students, providing entertaining videos and a variety of free courses to get them hooked and motivated to learn without a hitch.

Source: Really Good Emails

For online course creators, consider including an interactive element within your welcome emails such as a short overview of your system or a personalized note from your instructor expressing their enthusiasm for the course. It's a warm way to invite new learners to the online community and get their attention and excited for the new journey they're about to take.

Course email to launch

Are you ready to throw out the red carpet for your brand new direction? Launch emails will be your highlight opportunity, allowing you to showcase your brand new product and get your subscribers equally excited as you. The goal is to create a buzz and nudging your audience towards that sign-up button.

Source: LearnWorlds

Take, for example DIY's innovative way of teaching their pizza making course. They've cooked up an email that's as enticing as fresh pizza! By inviting subscribers to be master pizza makers by completing a set of challenging questions, DIY catches the eye and immediately draws curiosity. Discovering the secrets to an ideal pizza dough, and experimenting with toppings can be hard to ignore.

DIY's use of vibrant yellow on their emails fits well into the overall mixture, creating feelings of energy, excitement and warmth. This is the ideal way to get customers excited about pizza made from scratch. This thoughtful use of psychology through color increases the appeal of the whole and connects emotionalally with future learners.

  For creating courses launch emails:  

• Use unique content to draw attention: As DIY helps to emphasize the fun and artistry in pizza-making, be sure to spotlight what sets your school apart. If it's exclusive content exclusive learning strategies as well as access to experts, inform your readers why they shouldn't miss out on.
• Make use of striking designs: The colours, fonts, and visuals to the subject of your course as well as the emotion you'd like to evoke, just as DIY did with their bright yellow.
• Incorporate social proof: Share stories or testimonials from those who've seen a glimpse such as beta testers or even include endorsements from well-known experts in the field to create credibility and create intrigue.

Promoal updates

Promotional updates are your golden opportunity to generate interest and driving sales through targeted offers. These emails are powerhouse tools that leverage the ferocity of deals with a limited time or seasonal topics to encourage users to make a move quickly. If it's a holiday-themed special or summer camp or an end-of-season sale, every promotion offers a chance to make your course relevant to your current needs and interests of your audience.

For instance, Melyssa Griffin effectively uses the ferocity of sales that is coming to an end to spur sign-ups, reminding subscribers that they shouldn't be left out.

Source: Melyssa Griffin

Similarly, Apple's offer of free AirPods with a computer purchase for college students creates an irresistible deal and ties the promotion to a specific season--back-to-school--making it highly relevant.

Source: Really Good Emails

Codeverse applies this approach outdoors with a vibrant email campaign for its summer camp. With the help of seasonal-specific emails that align with their event, they capture the nature of timeliness. By offering an early bird discount code is a timely incentive to encourage people to decide quickly and get their tickets at a lower price.

Source: Really Good Emails

  How to enhance the effectiveness of your email marketing campaigns:  

• Design for navigation: Be sure that your design for email is simple and easy to navigate and allow your subscribers to swiftly understand what's on offer and what actions they'll have to decide to take.
• Clear and compelling CTA: Like Codeverse's bright blue 'Book Now button, your message to action should stand out and be easily found. This single, bold CTA button is able to significantly increase your click-through rate.
• Social media integration Integrating social media buttons within your emails adds an extra dimension of engagement. It also helps to build trust since potential participants can easily access your social media platforms to find out more about your network.

Recommendation emails

Have you received an email feeling like the message was specifically designed for you? That's the magic of recommendations emails. They're like your personal learning guide that directs you to subjects that you are interested in or match your professional goals. This is about helping your educational journey go more smoothly and more customized, ensuring that you spend less time searching and spending more time.

For instance, take Skillshare as an example. They've perfected the art of hitting the 'you know me so well' button. Through analyzing courses you've been involved with, they'll send targeted emails showcasing the courses that you'll likely enjoy. These emails aren't just suggesting any course--they help users discover the best fit with their preferences and needs. If you've completed courses before, Skillshare is ready with new suggestions to keep you interested in learning.

Source: Really Good Emails

Udacity offers a distinct approach by focusing on customer retention through their top-rated Nanodegree courses. The emails they send out are clear and short, including a graph that shows what courses are most popular, and also includes real comments from fellow students. You'll get recommendations from friends who's already in the know and will encourage you to return and take a class.

Source: LearnWorlds

  The most important elements in effective email recommendations:  

• Eye-catching visuals: Make use of eye-catching illustrations and pictures to attract your attention. A vibrant CTA button that is a contrast hue makes the next step appear more prominent.
• Simple and clear messaging Simple and clear messaging Udacity, avoid clutter. A straightforward message that highlights the best courses or most relevant choices makes decision-making easier for subscribers.
• Personal touch: Insert phrases like 'picks for you or courses you'll like to show that the recommendations are curated with a personal touch.
• Social proof: Add the links to review sites and scores. Just seeing how many others have benefited can be a great incentive to join.

Newsletter updates

We'll discuss ways to keep your subscribers buzzing with excitement and engagement through the art of crafting captivating newsletter content. Newsletters should be viewed as a way to interact, share, and grow with your subscribers. They can help keep a regular touchpoint with your audience, ensuring they are always on their minds and integral to their daily lives.

As an example, consider Partnero's method of launching an innovative referral program via their newsletter. It makes it appear as if they're an exclusive club inviting members to join to benefit by spreading the word. It's a clever strategy to keep current customers interested while also expanding their reach.

Source: Really Good Emails

Then there's Seth Godin, who has developed the art of personal connection via his newsletters. The way you read his newsletters is like you're having a direct conversation with him. The personal connection transforms the emails from being mere broadcasts to engaging conversations that people look forward to.

Source: Seth Godin

ICE Malta takes a slightly different but equally effective route through their newsletter, which they use to present compelling case studies and testimonials. They highlight students like Paul, Emanuel, and Andreas and others who made it to their goals in the field thanks to the courses offered by ICE Malta.

Success stories from real life enhance social proof and deeply appeal to prospective students as well as current students, by demonstrating the tangible benefits of enrolling in their programs.

  How to enhance your newsletters:  

• Feature success stories: Like ICE Malta, include case reports or personal testimonials in your updates. Showcasing real students' achievements can dramatically boost the credibility of your organization and convince more students to join your courses.
• Engage visually: Create custom pictures of the characters behind the success stories. This adds a personal and tangible element that words alone can't achieve.
• Interactive features: Include interactivity features such as surveys, polls or invites to join referral programs as described in the strategy of Partnero. These elements engage and make your subscribers feel they are a vital part of the community.
• Utilize hashtags in your newsletter campaigns in order to stimulate the sharing of content and engage with your audience. This will help expand the audience reach of your newsletter beyond your initial readers.

Engage emails

Engagement emails are created to be your secret weapon for building stronger connections and sparking active participation among the people you've enrolled. These emails aren't just about sharing information--they're about creating interactive and memorable experiences that are resonant with your target audience.

Take a page from Duolingo's book. They excel at keeping their emails simple yet extremely captivating. With a focus on creating the emotional connection and delivering messages that are simple and effective. In particular, Duolingo sends timely reminders to its subscribers and encourages them to take on the next language challenge or meet their daily goals. These emails are straightforward designed to guide learners back to their app but without overwhelming them.

Source: Really Good Emails

What really stands out is the cleverness of their subject lines for emails. They create curiosity and improve open rates by asking a thought-provoking question or by implying that taking actions will be swift and straightforward. This approach is simple yet efficient in bringing subscribers back to their learning.

  Key strategies for crafting engaging emails:  

• Subject lines that grab attention: Similar to Duolingo, you should use subjects that entice interest and spark interest. The answer to a question or question can make the difference as to how an email gets read or not.
• Interactive content: Include questions, quizzes or even challenges that assess your readers' knowledge as well as skills. This makes your emails more memorable and enhances the experiences for your subscribers.
• Emotional connections: Use avatars or personalized messages for a more personal and relatable feel. It helps to make your brand more human and create a a stronger emotional bond to your customers.
• Community highlights: Feature successes stories, or even interviews of students who excelled in their courses. The sharing of these accomplishments can inspire others and foster a sense of community among your learners.

Educational Content

Want to really enrich your readers' education? Educational content emails are your preferred method. These aren't just any emails--they're power-packed with curated, valuable content that complements your main material and takes your learning beyond in the classroom.

In particular, fitness companies like Peloton have been executing this method. They mail beautifully-curated emails to encourage subscribers to keep up their exercise routines at home. They also guide their choice of gear, connecting with influencers as well as establishing new fitness routines. They provide necessary tools to succeed and stay engaged, directly in their inbox.

Source: Really Good Emails

What stands these emails out is their design. Clear, clear previews of content allow recipients to quickly scan and pick up on topics that interest them and relevant pictures provide a clear understanding of what each article involves. This clarity in visuals, when combined with the usage of a single clearly-defined CTA throughout the email ensures that the message is read and taken action on.

Source: Really Good Emails

  Here's how you can create educational content emails that resonate:  

• Make sure you create compelling content. Similar to Peloton Think about which articles, videos or suggestions could actually aid your students. These could include anything including expert guidance on certain abilities to more general articles about trends in the industry.
• Keep design in mind: Be sure that your email messages appear appealing visually and are simple to use. Use clean layouts and relevant images that help you communicate your message fast and efficiently.
• Consistent CTAs: Use a clear, consistent call-to-action in your emails. It doesn't matter if it's to read further or watch a short video or download a resource Make it simple your readers to figure out what to do next.
• Personalization: Customize your content to meet the needs and schedules of your readers. Offer a short read over the morning coffee they enjoy If they're morning folks. An instructional video could be their late-night learning time if they're night-owls.

Cart abandonment emails

Ever noticed how sometimes, prospective students load their carts, but then leave prior to the final click? That's where cart abandonment emails are crucial, transforming close misses into conversions.

Take edX, for instance. They're great at getting learners over the finishing line. If a student leaves a course in their cart, edX sends a timely reminder email to remind them of the course they've left behind and sweetening the bargain with a 10% discount. They even boost the value by suggesting the purchase of a bundle and often offer more value than single purchases.

Source: edX

Cart abandonment isn't just an opportunity missed, it's also a goldmine. The learners who have abandoned their carts have proven they're curious--they've actually walked to the cash register. They're just waiting for that final push to complete the purchase. This is the chance for you to get them interested again and address any second thoughts you might be having.

  How to make the most out of your cart abandonment emails:  

• Reminders that are timely: send the first email within a few hours of abandoning. Strike while the iron's hot to keep your course on their minds.
• Reassurance and clarity These emails can be used to help overcome doubts. Clarify any questions regarding the course, provide more information or remind them about the positives and results that come from taking the course.
• Sweeten the deal: Like EdX, you could consider giving a discount or other incentives. It could be the deciding element that draws them back to complete their purchase.
• Personalization: Customize the message. Remind them exactly what they've left behind and why they put it in their cart initially. "Hey It appears that you've left the [Course Name] inside your cart. Are you still interested? ?"

Re-engagement emails

Noticed some of your learners aren't checking in for a while? Re-engagement emails can be your primary instrument to bring your learners back into the fold. They are designed to bring back the passion and excitement that your students once had with the courses you offer.

Take a look at what Masterclass can do it. They tap into the allure of their unique services by having industry-leading experts such as Daniel Negreanu for their poker course. Imagine getting an email showcasing a video clip of Negreanu in action--it's not just captivating, but it's also a total delight particularly for those who love poker! By focusing on a niche segment and enhancing the email with bold color choices like black and red, Masterclass captures attention and establishes the brand's identity.

Source: Really Good Emails

Similarly, Mailchimp's approach to Re-engagement is based on highlighting what subscribers are missing. It gently encourages learners to sign up to consider the advantages to completing registration and tackling any possible barriers with clear solutions and enticing deals.

Source: Really Good Emails

  Strategies for creating compelling re-engagement emails:  

• Present unique content that isn't available elsewhere: like Masterclass and Masterclass, make use of your platform's unique selling points to lure back disengaged learners. It doesn't matter if it's a special guest webinar or an exclusive video, make the content difficult to resist.
• Reduce text clutter by using media like videos or vibrant images to break the monotony of text and increase engagement. A visual demonstration of what is missing could be extremely convincing.
• Highlight the benefits: Make clear the benefits of getting involved again. From learning new skills to access to exclusive content Let them know what's in store.
• Offer easy access: Include direct download buttons on your app, or hyperlinks to your online courses so that reengagement is as seamless as possible.
• Incentivize feedback Involve them by asking for their opinions regarding what they'd love see next, offering an incentive of value such as a chance to win an access to a course for free.

Cross sell and upsell emails

Emails with cross-sells and upsells are great tools to enhance the engagement of your students and broadening their educational horizons. They're all about providing the best next step for your learners to take, whether it's a deeper dive into the subject through an advanced class or investigating related subjects to complement what they've already taken in.

Let's take a cue from some of the pros across various fields. As an example, Sephora excels in personalizing their upsell strategy. By using customized greetings and acknowledging the customer's prior purchases, they can make every communication seem custom-made. When they offer discounts on the latest products for frequent buyers, it's more than an upsell--it's an acknowledgment of gratitude, and makes customers feel appreciated and respected.

Source: Really Good Emails

  Strategies to make upsells effective and cross-sell email:  

• Personalized recommendations: Like Sephora and other retailers, you can use information of previous purchases to create offers that feel individual. Mentioning the subscriber's name and the courses they've taken can make your recommendations feel more real.
• Benefits that are clear: Make sure to highlight the benefits of an upgrade or additional classes. Discuss how they will assist them achieve their learning goals or develop new passions.
• Incentive: Offering an pricing for registration or a package offer can help make the choice simpler. For example, after an individual has completed the beginning course, you could offer a discount on the advanced course as a natural step.
• Interactive and visually appealing content: Incorporate appealing visuals as well as short videos like those used by Masterclass to draw attention and increase engagement. They should highlight the benefits of any additional course.
• An easy navigation system: Make sure that your email layout allows for easy access to course descriptions and purchase pages. Howevertons to sign up for courses directly, like "Join Now," must be clearly placed on the page.

Feedback emails

Have you ever thought about what your students think regarding your course? Feedback emails are a powerful method to determine the opinions of your students. They are essential to continuously improve your offerings and ensuring the students are happy and excited about their educational experience together.

Right after a student completes an entire course is the ideal opportunity to submit feedback requests. Why? Like the person who didn't remember the salsa they ordered at a Mexican restaurant order won't be thinking about it all that much afterward the desire of a student to tell others about their experience decreases as time passes. It is important to record their thoughts while the details are still fresh and their thoughts regarding the class are high.

The easier you make your feedback process easier and the easier it is for people to leave feedback, the higher chance they will actually leave feedback. Create an CTA button that is directly in your email message, such as the below example.

Source: SendPulse

Here's how to create an effective feedback email:

• Commence by opening your email and thank the students who have completed the course. A positive beginning will make them feel happy and valued.
• Politely ask for feedback: Change to asking for their comments. It is important to be clear on what they can gain from their feedback and how it will help make the class better. As an example, "We'd love to hear what you enjoyed and what you would like us to improve upon. Your feedback helps us provide an improved learning experience for both you and the other learners ."
• Make it easy: Include an easy-to-use, direct URL to a survey, or feedback form. Tools such as SurveyMonkey make this easy and effective. Make sure the questionnaire is simple and respectful of their time.
• Personal touch: Make the conversation personal and relatable. Let them know the impact of their comments directly impacts course enhancements and that their opinion really matters.
• Incentivize: To sweeten the deal, consider offering a discount on future classes or exclusive content for those who complete the questionnaire. The feedback will be a motivator and can help keep them engaged with the platform.

Source: SurveyMonkey

Celebration emails

These emails can be a great way to make your learners feel special and appreciated. These emails help create memories that recognize your learners accomplishments and milestones, enhancing the positive effects of your classes.

For example, LinkedIn Learning excels at making their learners feel engaged through celebrating what they've accomplished. A pat on the back can go a long way in the learning space as well as keeping learners interested.

Source: Really Good Emails

In the same way, Pluralsight uses celebratory emails to highlight users' month-long successes. These digests congratulate learners on what they've accomplished and provide insight into their learning progress as well as the next steps on their journey to learning. These regular acknowledgements and a summary of their accomplishments keeps them motivated and aware of their progress.

Source: Really Good Emails

  How do you create impactful celebratory emails:  

• Personal touch: Start with an individual greeting, which acknowledges the student's particular achievement. If they've successfully completed a course or reached a milestone in their learning, or their enrollment anniversary ensure that the message is tailored to them.
• Detailed celebrations: Include the details regarding their accomplishments, such as a brief overview of the content or the skills they've mastered. It also highlights the importance of their effort and real-world outcomes from their studies.
• visual elements Incorporate visuals or other media that relate to the achievement, such as digital certificates of accomplishment or video messages from instructors offering congratulations.
• Inspire further study: Provide rewards such as discounts or access to exclusive content as a thank-you for their hard work. For instance, include an offer code to your next training session or offer early access to new materials.
• A clear call to action Encourage continued engagement with the use of a simple message to take action. It could be an opportunity to explore more courses, join an online community for learners and share their successes on social media.

Powering your path with marketing via email

Consider the marketing of emails as much more than an advertising tool. It's also a powerful way to engage, educate and motivate everyone who receives your emails. From your first welcome to the final celebration of a milestone every email you write can be a chance to build your relationship with your learners. Armed with the strategies described in this article ranging from using impressive testimonials, to using rich educational content and acknowledging big achievements, you're well on the way to developing an educational setting that resonates deeply and retains students.

The key to successful email marketing is really understanding the requirements of your target audience and continuously delivering that. With these insights and tactics, you're all set to engage and grow your customer base.